sandy rees, cfre . the secrets to success in fundraising are…
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The secrets to success in fundraising are…TRANSCRIPT
Sandy Rees, CFREwww.GetFullyFunded.com
The secrets to success in fundraising are…
1. Leverage everything2. Make friends first3. Share something meaningful4. Plan for success
… the mechanical advantage or power gained by using a lever.
Do only those things that you can do Delegate, automate, or dump everything
else
Unique talent and ability Excellent
Competent Incompetent
Mindset is the biggest cause of fundraising failure
It’s the filter through which you see the world.
Whatever you believe becomes your reality.
Spend time only on those things that
Directly raise money Increase your ability to raise money Spread the word about your organization Build relationships with donors and
supporters
A system is a method of doing something so that you get the same result every time, no matter who is using the system.
Create systems for anything you do more than once.
Gift entry Thanking donors Creating a newsletter Updating a website What else?
Donors FriendsGive you money Give you money and love and support, and
cares about your success
May or may not give again Will always be there for you
May or may not support you in other ways
Look for other resources (including people) to bring to you
May or may not speak well of you in the community
Are ambassadors for you, spreading the word about your mission
Don’t necessarily feel engaged or connected
See themselves as partners in your work
Donors that you have a relationship with and who love what your organization does,
are the foundation of sustainability.
Volunteers Money Other resources Other potential donors
• It ALWAYS starts with an introduction• In small steps• Intentionally and over time• Give and take• Lots of interest and attention• Great communication
Share something meaningful
Ego-Centric Donor-CentricWe’ve been around for 30 years.
You’ve helped us change lives this year.
We have 6 programs and serve 500 people each week.
With your help, 500 people have their lives enriched each week.
We serve 10 counties. Your gift helped us reach people in 10 counties.
Plan for success
Summary CalendarGrants Events Direct mail Major gifts Marketing Comm. Other
Jan
Feb
Mar
Apr
May
Jun
July
Aug
Sep
Oct
Nov
Dec
Strategy Details
Strategy Description Target Audience
$ Goal
Cost? Who will do?
By when?
GrantsEventsDirect mailMajor giftsOnline givingOther?
