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    PREPARED BY

    SANDIP BHALSOD

    ENROLLMENT NO:- 102730592037

    GUIDED BY

    MR. PARESH PATEL

    SUBMITTED TO:

    K.N.V. INSTITUTE OF BUSINESS MANAGEMENTRAJKOT

    AFFILIATED TO:

    GUJARAT TECHNOLOGICAL UNIVERSITY

    AHMEDABAD

    SANDIP BHALSOD - KNVIBM 1

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    Atul auto ltd was started in 1960 by an ingeniousmaster-mind and a strategist Late Mr. Jagjivanbhai

    Karsanbhai Chandra.

    Atul Auto Ltd. is a three wheeler Manufacturing unit. It

    is situated at Shapar (Veraval), Dist. Rajkot.

    It is manufacturing three types of carries such asGoods carries, Passenger Carries, Special Purpose

    Carries.

    The elements needed for manufacturing the Rickshaw

    are produced by the company and some elements areassemble from the various other manufacturing unit such

    as Greaves, MICO, Mitashu, Exide etc.

    Sometimes what happen assemble goods is cheaper

    then the manufacture goods so, at that time MAKE Or

    BUY decision play most crucial role.2SANDIP BHALSOD - KNVIBM

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    Production department rely not only on goods but itsalso rely on MAN & MACHINE.Whats more in the last three years the production and

    turnover has doubled.Today the combined turnover of the Atul Auto isapproximately Rs. 125 crore and it is achieved onlybecause of the vision of Late Mr. JagjivanbhaiKarsanbhai Chandra and unending efforts of Mr.Jayantibhai Chandra

    .

    Thanks to them, the Atul Group of Industries ispronounced as a leading manufacturer of three-wheeledcommercial vehicles in Gujarat

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    Introduction phase [pre-1983]: Indian governmenthas protected industry like a lioness protecting herchild.

    Reformation phase [1983-1991]: liberalizationpolicy and platf

    orm for an intensified competitionhas been created.

    Deregulation and growth phase [1992-2000]:

    Second phase of liberalization and joint ventureswith foreign player begun.

    Export oriented phase [post 2000]: Aftermillennium year Indian producer proved theirefficiency and start-exporting product, which weresometimes, back among the top in import. Forexample TATA INDICA is exported as CITY ROVER

    in Europe.4SANDIP BHALSOD - KNVIBM

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    To be the no. 1 and the most profitable global player withWorld class quality and technology Leadership in the light

    transport vehicle Segment offering the transportationsolutions.

    To satisfy ultimate customer needs.

    To devote ourselves for the betterment & comfort of thecommon man through advanced technologies, products &serves in the automobile field

    The competitors play an important role of thefunctioning of the unit and prices of the products.Thecompetitors of Atul auto ltd.are :

    Bajaj

    Scoter India Ltd.

    Local manufacturers like pals, etc5SANDIP BHALSOD - KNVIBM

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    In Atul Auto the work of production department is not only to doa production but also assemble as well as manufacture the goodswith in given time period. In Atul Auto the Head of productiondepartment often take the decision regarding the MAKE OF BUYdecision. Sometimes what happen assemble goods is cheaper thenthe manufacture goods so, at that time MAKE OF BUY decision is

    a play most crucial role.

    In Atul Auto not only CNC Machinery but also qualified workersgive desirable output within given time period t Atul Auto ltd.

    Atul Auto produces

    65 Rickshaws Per day

    462 Rickshaws Per week

    2000 Rickshaws Per month

    24000 Rickshaws Per Year

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    Types of

    Product

    Goods Carries

    Pick up Van

    Standard

    Delivery van

    Pick up Van

    High Deck

    Pick Van Deck

    CNG

    Pick VanStandard CNG

    Passenger

    Carries

    3+1

    Passenger

    4+1

    Passenger

    6+1

    Passenger

    CNG

    Passenger

    LPGPassenger

    Special Carries

    Chicken

    Carrier

    Tipper

    Water Tank

    Carrier

    Soft Tank

    Carrier

    Hopper

    Bio-Hazard

    Vegetable

    Vending

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    1. RawMaterial

    2.

    Cutting

    3.

    Chassis

    Fabrication

    4.

    Assembling

    5.

    Bolting

    6.

    Painting

    7.Electrical

    Assembly

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    The purpose of a business is to create customers.Marketing is a human activity directed satisfying needs andwants through exchange process.

    Philip Kotler.

    Marketing is a one kind of activity of promoting theproduct in such a way that consumer will aware about it. Ifproduct having phenomenal feature but the marketing ofproduct is nadir so product cant run in the global market. In theglobal era marketing is the most dominant sector and withoutproper marketing product cant go ahead in the global era so,

    marketing give one king of boosting to the product. If theproduct having mediocre response from the market but ifcompanies does marketing of that product it will givephenomenal result to company in terms of profit.

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    Atul auto

    ltd

    Distributors

    (State level)

    Authorized Dealers

    (District)

    Sub Dealers

    (Talukas)

    Consumers

    (Final Buyers) 10SANDIP BHALSOD - KNVIBM

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    ATUL AUTO LTD. has a separate personnel department of its own.It considers it as the most important department of the industry.

    It also give best contribution to the company in such a way that itsprint smoothly.

    In Atul Auto2

    6 People are working under and among them24

    areemployees and rests are workers.

    HR department of Atul Auto has fewer employees although they canhandle every day work very easily.

    In Atul Auto the work of hr department is multi-tasking as becauserest of department work is within the boundary but the work of HR

    department is boundary less in Atul Auto. All department work is related to their department but the work of

    HR department is not related to his department they have to handlemany kind of things

    e.g. Wages, Salary, Dispute, Grievances, HR Planning, ManpowerSearch, Induction, Welfare, Training, Development, Selection etc.

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    Employee Welfare

    1. ProvidentFund

    2. Gratuity Fund

    3. Loan

    4. Free Uniform

    5. Travelling

    Expenses

    6. Canteen

    Facility

    7. Orchard

    8. Bonus,

    Incentives, Gifts

    9. Insurances

    Facility

    10. LeavingFacility

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    Financial Planning Of Atul Auto

    The company ATUL AUTO LTD. gives good weight age to financialplanning to facilitate the availability of funds at the right time to meettheir demand for capital both fixed as well as working.

    The company, ATUL AUTO LTD. prepares a financial plan keepingin view the following points:

    Amount needed for working capital.

    Cost of fixed assets and their maintenance.

    Amount to be kept aside for salaries and wages.

    Amount to be paid as bonus.

    Other office expenses.

    Cost of maintenance of vehicles.

    y Amount to be kept aside for contingencies

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    Anticipating Financial Needs.

    Acquiring Financial Resources.

    Allocating Funds in Business.

    Administrating the Allocation ofFunds.

    Analyzing the Performance ofF

    unds.

    Accounting and Reporting toManagement.

    FINANCIALMANAGEMENT

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    Systematized efforts to gain new Knowledge. The firstand foremost step happens to be that of selecting and

    properly defined research problem.

    My research problem is Financial Analysis of Atul Auto ltd oflast 3 years.

    A Research problem is one which requires a researcher tofind out the best solution for the given problem that is to findout by which course of action the objective can be attainedoptimally in the context of a given environment. Research is acommon parlance, which refers to a search for knowledge.

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    The main objective of this research is to know the ratio

    ananlysis of Atul Auto Ltd. To examine and study the methods of raising finance of

    the company.

    To study and examine the ratio analysis.

    the Ratio Analysis is important part of the organization

    where we know the Profitability of the company.There

    should be optimum match between current asset and

    current liability.

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    The Information is taken by the following sources:

    A title Business Research Methodology written by J.K. Sachdeva,

    Published by Himalaya Publishing House, In the year2008, 1st Edition,

    which gives information about how to conduct a research in the

    business and giving a methodology of solution of business problem.

    A title Research Methodology, Methods and Techniques written by C.R

    Kothari, by New Age International Publishers, in the year 2007, 2nd

    Edition, which gives information about data Collection Methods.

    A Title Financial Management written by Khan and Jain 2nd Edition

    2011 which gives information about the Ratio Analysis and Working

    Capital.

    A Title Cost Account and Financial Management written by B.

    Saravana Prasath, Published by C. Sitaraman & Co. Pvt. Ltd. Which

    gives information about the ratio analysis.17SANDIP BHALSOD - KNVIBM

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    Ratio analysis is the process of identifying the financial strength andweakness of the firm by properly establishing the relationship betweenbalance sheet and profit and loss account. The relationship between twoaccounting figures expressed mathematically is known as financial ratio.

    The financial ratio analysis is used for index of yard sticks for evaluatingthe financial position and performance of a firm. The ratio includes ninequantitative relationships which are termed to make qualitative judgment.

    Some of the common ratios are as follow:-

    1. Ratio based on profit and loss accounts

    2. Ratio based on balance sheet

    3. Ratio based on the both

    Types of ratio:-

    Ratio can be classified in to following four categories.

    1. Liquidity ratio

    2. Capital structure leverage ratio

    3. Profitability ratio

    4. Activity ratio18SANDIP BHALSOD - KNVIBM

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    SR.N

    O.Ratio 2010 2009

    1. Gross Profit Ratio 25.269 21.032

    2. Net Profit Ratio 20.979 20.249

    3. Current Ratio 4.988 2.43

    4. Debtors Ratio 122(days) 143(days)

    5. Creditors Ratio 160 (days) 165(days)

    6. Stock TurnoverRatio 40.93 46.77

    7. Fix Asset TurnoverRatio 1.388 2.593

    8. Liquid Ratio 5.167 5.167

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    The Major expenses of the company were manufacturing experiences

    which includes Consumption of raw material, freight and duties andrepairs and Maintenance. Out of this costs Repair and Maintenance is

    one of the controllable cost which can be reduced by the company. By

    proper utilization of its Plant and Machineries it can not only reduce its

    cost but also avoid shutdowns.

    Many types of machinery were put down as an idle. They can be

    utilized by giving it to other companies on rent or other consideration.

    By this way company can earn some more amount of profit.

    Should try to reduce raw materials and finished goods period byreducing inventory level. Should try having to collect debtors quickly.

    If we talk about own capital and borrowed capital both are equal so,

    company must have increase there own capital which will increase the

    firms goodwill.

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    There is huge potential for growth in Automobile industry inIndia. It is estimated that the Automobile sector covered80%market share in 2009-10.Thus,the company play asignificant role in the economic development of india.

    The company has very efficient and smooth departmenthas experience manager they have provided me everyneeded guidelines and information which I needed tocomplete this project.

    Seeing to the past achievements of the company we cansay that company has a very bright future and is capableto earn profit and develop in an average smooth rate.

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    Books

    Cost accounting and financial management (B.Saravana Prasath)

    Finance Management.(I.m.Pandey)

    Productions & Operations Management.(Chase, Jacob & Aquillano,Russell Taylor)

    Human resoursel Manageme(Garry Desseler)

    Marketing Management.(Philip Kotler)

    Atul Auto Limited Annual Report

    2009-10

    Websites

    1. www.atulautolimited.com2. WWW.SIAMINDIA.COM

    3. www.corporateinfo.com

    4. www.atulauto.co.in

    5. www.BSE.com

    6. www.wikipedia .com

    I have also taken photographs of the company and its products from the website of the Atul Auto Ltd..www.atulauto.co.in

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