sandhai ppt
Post on 21-Oct-2014
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A study on street vendors and consumer behaviour at street vegetable vendors.TRANSCRIPT
1
SANDHAI PROJECT SANDHAI PROJECT PRESENTATIONPRESENTATION
Retail TeamAnshuman,Satakshi,Aman,Harsh,
Sandeep,Sangeetha
SABZI MANDI• Fresh vegetables and varieties of vegetables• Trend is of buying weekly vegetables• Cheap rate • Bargaining power• Wholesale market of fruit and vegetables in India• Once in a week or daily Drawbacks:-• Carry bags missing• Cash change
2
ORGANIZED VS UNORGANIZED
Not much varieties Varieties
Employees to help One seller
Ambience No Ambience
5% 95%
No Bargaining Bargaining power capacity
3
VEGETABLE SUPPLY CHAIN
• The intermediaries between the customers and farmers are traditional retailers with different outlet formats-
mom and pop shops non-permanent shops in the market roadside vendors push cart vegetable sellers wholesale traders• The farmers themselves sell their produces directly to the end
consumers in local markets or they sell to intermediaries—agents and organised retailers
CONT……
•The vegetable sellers buy their commodities from either wholesaler or directly by the producer•Farmers selling vegetables directly to the customer amount to very small fraction by volume
OBJECTIVE OF RESEARCH
To understand the buying motives and reasons for buying vegetable in a make shift Sabzi Mandi.
To understand the reason for bargaining in a price-competitive ( where the price are relatively lesser when compared with organized retailer ) make shift Sabzi Mandi.
To understand from where they are coming to buy the commodities.
GRAPH ANALYSIS
NOTE :- Here most of the consumers who is coming to buy vegetables are above 30 years.
AGE OF THE CUSTOMERS
32 36 3240 46
2539 46
33
01020
304050
NAME OF CUSTOMERS
AG
E
AGE
GRAPH
REASON OF BUYING
22%
33%
45% DISTANCE
PRICE
FRESHNES
PLACE OF LIVING
56%
44% NEAR TO AMMANKULAMROAD
FAR FROM AMANKULAMROAD
OCCUPATION
56%
22%
22%
SERVICE
BUSINESS
GOVT
INCOME OF CUSTOMERS
67%
33%
1000 - 5000
5001 - 10000
ANALYSIS
Buying motives & reason for buying vegetables from make shift Sabzi Mandi
• To get fresh vegetables in cheaper price
• To purchase in bulk
• Lower income bound them to bargain
• Trustworthiness
• Flexibility in decision making
OBSERVATIONS
• Vegetables and fruits cheaper than Kirana store• Monopoly was present in few categories• Vegetable had different price structure
CONT…
• Sanitation is not a matter of concern for both the parties
• Extra cash was charged for polythene bags just like super marts
• Majority of buying was planned but eventually also turned into impulsive buying
• Customers and few owners both belonged to the nearby area
• Sabzi Mandi is product centric and customer centric
Innovation is in the air
CONT….
WWW.SABZIMANDI.IN• OVERVIEW
• Dedicated online sabzi mandi
• chopped vegetables availability
• Free home delivery
• Tie ups with street vendors
• On call order
RETAIL TEAM
15