san diego convention center pedicab media

A Nontradi t ional Outdoor Advert is ing Company

YellowBikeCabAdvert is ing Media PackReaching San Diego Downtown and Convent ion audiences

YellowBikeCab | Copyright © 2006 - 2008 All right reserved. Ph: (619)200-8495 | [email protected]


Introduction

Pedicab advert is ing has developed rapidly over the past decade and becoming one of the most popular advert is ing medium in the wor ld. Ads are placed on the exter ior of these pedal-powered bi l lboard vehic les which t ransport ing passengers on short taxi runs or at special events l ike convent ions, grand openings, and product launches. Pedicabs in San Diego dominate the heart of Downtown area and they are posi t ioned and moved in c lose proximity to pedestr iands and cars for eye- level v iewing, so pedicab adverts grab at tent ion around the c lock.

Providing highly v is ib le and the largest pedicab advert is ing plat form.

Only pedicab company in the USA providing pedicabs wi th LED backl i t l ight panels which grab at tent ion f rom blocks away.

Exper ienced and special ized in providing environmental ly- f r iendly outdoor promot ional advert is ing campaigns for exhibi tors of San Diego Convent ion Center or nat ional companies.

Establ ished in May 2005 as an outdoor market ing and pedal-powered t ransportat ion company.

I t is a unique, and f resh outdoor advert is ing media serving wi th a f leet of 30 eye-catching bi l lboard bikecabs.

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About YellowBikeCab



Why advertise on YellowBikeCabs?

More mobi le than a bi l lboard, and f r iendly than any bus and generates more awareness than a taxicab.

Advert is ing rates lower than radio or newspr int . Your bi l lboard no longer wai ts for crowds to come to i t , your bi l lboard goes to the crowds.

Dr ivers can br ing patrons direct ly to your doorstep.

Free r ides can be arranged for your prospects.

Opportuni ty for d ist i r ibut ion of coupons, promot ional i tems and f lyers, a lso sponsorship of dr iver` s uni forms. - what other b i l lboard can do i t !

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What we do

We get into areas that other outdoor advert is ing can not reach, wi th a fun and exci t ing way by offer ing genuine outdoor market ing solut ions for San Diego Convent ion Center Exhibi ters, local and nat ional businesses wi th unique and memorable services.

1- Branded Pedicab Advert is ing:

Today, market ing special i ts are looking for f resh and creat ive advert is ing mediums to del iver messages. Advert is ing on pedicabs is a powerful way to introduce your brand and products around urban areas, convent ion center and major sport faci l i t ies. Branded pedicabs can take your message anywhere whi le the dr iver is pedal ing and get i t read by your target market. We can cover the ent i re cab body wi th your brand or s imply place i t on the back s ide of our b ikecabs. Al l you need to do is to e-mai l us your ar t work design and we take care of the rest . As part of our “check back system” we wi l l send you reports on the act iv i t ies such as photos of the days work.



What we do

2- Fie ld Market ing services:

Flyers, menus, brochures, coupons or promot ional i tems distr ibut ion are avai lable as we have developed a f lexib le and eff ic ient d ist i r ibut ion service. Our dr ivers can put your promot ional i tems in the hands of your potent ional customers. We careful ly choose the areas to hand out your promot ional i tems to your r ight audience.



What we do

3- Sponsor ing the Dr ivers Uni forms:

You can come up wi th your company T-shir ts, hats or any type of uni form that you l ike our dr iver to wear along wi th the branding s igns on the BikeCabs (dress them l ike a doctor etc. . . ) . With uni form advert is ing you double your exposure and reach thousands of target audience on a very personel level everyday throughout your campaing.



What we do

4- Sponsored Compl imentary Fares & Group Rides:

You can add exci tement to your event by providing t ransport for your c l ients or guests. Whether i t be a prest ig ious store opening, exhibi t ion or s imply t ransport between venues, your customers wi l l love the bikecab exper ience. Yel lowBikeCab wi l l create a buzz al l around the area of your event and your customers or guests wi l l a lso have memorable journeys. Dur ing convent ions and trade shows, b ikecabs provide fun and unique way to t ransport at tendees and guests f rom corporate events to any locat ion in downtown area. BikeCabs are the only outdoor advert is ing medium offer ing such a service. No other mobi le bi l lboard can provide th is unique at t ract ion.



Case Studies

Every campaign we run is careful ly geared to the needs, audience and budget of our c l ients. Al l of our advert is ing packages offer targeted advert is ing and work great.

Product: Proven

The Problem:How to aware their pr imary audiences surgeons and nurses about their product cal led “Proven” and increase their booth t raff ic at SD Convent ion Center.

Backround:I -Flow used our fu l l ad campaign service 3 di fferent t imes in 2007 dur ing their exhibi t ion at the San Diego Convent ion Center. Each t ime, they wanted us to be part of their ad campaign and hand out promot ional coffee cards to the convent ioneers, te l l them what the booth number to get the compl imentary coffees, provide complementary r ides to their prospects and te l l them who sponsors their r ide, and bui ld brand awareness wi th branded pedicabs plus dr ivers’ t -shir ts.

Objectives:- Stand out f rom the other exhibi tors and increase impact on pr imary target .- Increase booth t raff ic .- Aware %80 of the convent ioneers about “Proven” before they walk into the convent ion center.

Results:- Branded Yel lowbikecabs wi th dr ivers wear ing promot ional t -shir ts located at the main walk ways to the convent ion center and by the major hotels. Bike cabs highly maintained the brand image.- In 3 days thousands of promot ional cards were put in the hand of convent ioneers.- Al l r ides between convent ion center and Gaslamp area were f ree for surgeons and nurses, sponsored by I -Flow.- Vis ib le brand name on the bike cabs and dr iver ’s uni forms stood out in the crowd.- Caused booth t raff ic as wel l as qual i f ied leads.



Case Studies

Client: Rims (Risk Insurance Management Society) and Liberty Mutual

Problem:In a highly compet i t ive insurance industry, dur ing one of the biggest convent ion event in San Diego where 20.000 people at tending and having part ies al l around Gaslamp area every night , how does Liberty Mutual stand out in the crowd and impress i ts customers? How they can create brand awareness on people walk ing outs ide of the convent ion center? How their ad also can be seen at n ight by people coming out of a night c lub?

Objectives:The campaign object ive was to generate awareness out s ide of the convent ions center and around the part ies and special events. L iberty Mutual wanted to highl ight the numerous unique benef i ts they offer their customers through using 5 di fferent messaging on the 30 pedicabs and dr ivers’ t -shir ts. They also wanted pedicabs to provide f ree r ides to their customers f rom a night c lub where they had a party at to their hotels for 4 hours. .

Strategy:Targeted key high foot t raff ic areas where decis ion makers commute, sponsor ing Pedicab bi l lboards and dr ivers and locat ing them by the Convent ion Center, Hotels and special event faci l i t ies. Af ter a special company party at a night c lub in Gaslamp, go green and use pedicabs to t ransport their guest to the hotels al l r ides sponsored by Liberty Mutual for 4 hours.

Results:Unprecedented convent ion advert is ing dominat ion v ia outdoor media pedicabs dur ing massive Rims 2008 convent ion. Strong brand leadership bui l t by using unique convent ion outdoor advert is ing media.



Case Studies

The Problem:How to stand out in the crowd and bui ld an impression on their customers.

Solution:Transport their guest wi th environmental ly- f r iendly branded vehic les in a memorable and unique way.

Backround:M&M company having a conference at SD Convent ion Center every year. Good company cares about their guests and invi ted them to a sponsored welcome pary at a local n ight c lubin Gaslamp Quarter af ter their meet ing . They did not want their guest to walk to night c lub. Objective:-Transport 90% of 150 guests wi th the branded 20 bike cabs in 2 hours.

Results:- Al l their guests were successful ly t ransported in a del ight fu l ly way wi th branded bike cabs.- Vis ib le mode of t ransport stood out in the crowd.- Due to our success, M&M Company has already booked us again for their next event.



Case Studies

Summary:Denal i contacted us to sponsor 20 of our b ike cabs and dr ivers for their upcoming convent ion in San Diego. They wanted us to highly expose their brand name around the convent ion center for 3 days. They were also sponsor ing a major party at a night c lub in Gaslamp Quarter and they wanted us to take their guest home from the c lub at n ight .

Brief:- Make sure al l the convent ion at tendees see the brand name on the bike cabs and dr ivers’ t -shir ts.- Increase name recogni t ion and impact on pr imary target .- To source new sales leads.

Result:Campaign successful ly ran for 3 days. Raised the prof i le of Denal i wi th sty le and humour. Their customers and prospects were t ransported to their hotels f rom the night c lub t i l l 2.00am.



Art Work Specif ication

Requirements:

As a part of our service we make th ings hassle f ree. Al l you need to do is to e-mai l the art workdesign. We work wi th a local pr int ing company and they are doing a great job on product ion of themater ia ls. We most ly use high-resolut ion, fu l l color coroplast or v inyl mater ia l . We offer f ree inst i l lat ionfor the f ront and back panel s igns. Our fu l ly wrapped super 4 sheet b ike cabs require a fee for theinst i l lat ion and labor cost .

- Images should be provided at a minimum of 300 resolut ion and saved in CMYK format. -We accept images in many formats including JPEG, GIF, PDF and PSD.

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Bikecab Routes Dur ing a Convent ion&Trade Show ad campaign our bikecabs are used and located around the high t raff ic areas to provide the most exposure and impact on c l ient ’s pr imary target audience. We expose and promote your business or products by the Convent ion Center, Gaslamp Quarter and major hotels for the maximum awareness.

Regular route:

Major route:

We go everywhere indowntown; however, redstreets are the most crowded and where youf ind major number of Bikecabs.

san diego convention center pedicab media

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