san antonio bike share · san antonio bike share annual report 3 san antonio bike share (501c3) was...

San Antonio Bike ShareJULY 2012 - JUNE 2013 ANNUAL REPORT

Table of Contents

Mission and Vision Statment

Letter from our Executive Director

Executive Summary

Financials

Success in Numbers

Data Analysis

Station Performance

System Map

Station Management

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Pg. 2

Pg. 3

Pg. 4-6

Pg. 7

Pg. 8

Pg. 9

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Pg. 11

San Antonio Bike Share Annual Report i

B-cycle users at Pearl Brewery after a trip to the Farmers Market.

Our Users

Business Development

Marketing Samples

In the Community

Bicycle Safety

Press and Accolades

Board of Directors

Pg. 12-13

Pg. 14-15

Pg. 16

Pg. 17

Pg. 18

Pg. 19

Pg. 20

Mission Statement

To inspire our community to use B-cycle as a simple solution for health, transportation, and the environment.

Vision Statement

To sustain a valuable bike share program our community can use to get them where they need to go, when they need to get there.

A B-cycle along the Mission Reach. Photo by Tom Trevino.

San Antonio Bike Share Annual Report 1


Letter from the Executive Director

Hello to SABS friends and supporters,

It’s hard to believe that in March of 2011 SABS had only 14 stations and 140 bikes located at historic landmarks in downtown San Antonio. The general consensus held little hope that bike share would be viable in San Antonio. Our city had few bike lanes and little signage that made commuting and riding for pleasure not viable in the core of our city.

Today we have more bike lanes, sharrows and B-cycles bike share stations/bicycles than I ever imagined. In the 2012-2013 fiscal year SABS grew its system to 42 stations and 350 bikes in and around the downtown urban core of San Antonio. We also added stations to one of San Antonio’s crown jewels; the Mission Reach allowing visitors and locals alike to explore the beau-tiful river, visit our wonderful parks, neighborhoods, and historic missions via bike share. The San Antonio Missions have applied for designation as a World Heritage site, making it the first site in the State of Texas and only the 22nd World Heritage designation in the United States. Over 30% of SABS usage comes from the 12 mission reach stations, inviting neighbors and visitors to come out and ride a B-cycle.

SABS B-cycle program was the 1st bike share program in the state of Texas and has helped to create a movement and culture around bicycling, commuting, and enjoying our city in ways we never thought possible. We have strong impactful partnerships with CoSA, Office of Sustain-ability, SARA, the National Parks Service, SA2020 and 80/20 Foundation. These partners have helped us expand and promote our message of SABS as a simple solution for health, transpor-tation, and environment.

Our successes continue with 190% increase in day pass users and growth in annual member-ships by 107% over last fiscal year. Even more exciting is the record increases we have seen in bike sponsorship by local San Antonio businesses. These milestones in community support allow us to strengthen our strategic direction and envision a “city on the rise” with B-cycle as a viable transportation and recreation choice. SABS B-cycle program in turn helps give San Antonio the global view it deserves; a reason for newcomers to choose San Antonio and native San Antonians to return.

Wow! SABS is not done yet. We planned to expand in 2013-14 to 70 stations and 700 bicy-cles filing in the gaps in our urban core and extend connectivity to surrounding neighborhoods. Thank you to all who have supported our grand vision and we will see you on the pedals, bells ringing getting where we need to go when we need to get there.

Warmest Regards,

Cindi SnellExecutive Director San Antonio Bike Share

San Antonio Bike Share Annual ReportSan Antonio Bike Share Annual Report 3

San Antonio Bike Share (501c3) was created to meet the city’s request for a bike share program. Our program "B-cycle" began in March 2011 with the installation of 14 bike stations downtown. Our system currently has 42 stations and 354 bikes. We sustain our operations through member-ship dues, sponsorship income, and donations. Federal grants have covered the majority of our capital equipment. We will reach 50 stations and 500 bikes by September 2013.

SABS has set in motion the cultural and infrastructural changes necessary to increase the rate at which bicycles are used for transportation and recreation, creating a significant impact on the health and wellness of San Antonians.

A vibrant bike share system can catalyze a broader, deeper shift in our transportation culture and the overall progressive development of the city. We are investing in the revitalization of San Anto-nio’s urban core.

Community engagement in bike sharing will inspire changes in lifestyle choices, increase the use of personal bicycles, and establish a bike culture. Getting people on bikes enlivens our citizens, streets and neighborhoods.

Executive Summary


Financials

Jun 30, 13ASSETS

Current AssetsChecking/Savings

10000 · Operating Account 138,564.2810001 · Petty Cash 25.00

Total Checking/Savings 138,589.28

Accounts Receivable11100 · Accounts Receivable 3,075.0011400 · Grants Receivable 215,421.52

Total Accounts Receivable 218,496.52

Other Current Assets13000 · Prepaid Expenses 1,661.05

Total Other Current Assets 1,661.05

Total Current Assets 358,746.85

Fixed Assets15000 · Furniture and Equipment 1,170.0015400 · Equipment - Grant Funded 1,044,623.7715450 · Equipment - B-cycle funded 20,777.0015900 · Leasehold Improvements 132,336.0016000 · Accumulated Depreciation -92,331.37

Total Fixed Assets 1,106,575.40

TOTAL ASSETS 1,465,322.25

LIABILITIES & EQUITYLiabilities

Current LiabilitiesAccounts Payable

20100 · Accounts Payable 181,694.7620101 · BIKE WORLD PAYABLE 96,630.78

Total Accounts Payable 278,325.54

Other Current Liabilities25500 · Sales Tax Payable 1,688.50

Total Other Current Liabilities 1,688.50

Total Current Liabilities 280,014.04

Total Liabilities 280,014.04

Equity32000 · Unrestricted Net Assets 1,217,299.23Net Income -31,991.02

Total Equity 1,185,308.21

TOTAL LIABILITIES & EQUITY 1,465,322.25


Financials (continued)

Jul '12 - Jun 13Ordinary Income/Expense

Income43300 · Direct Public Grants 10,000.0043400 · Direct Public Support

43450 · Individ, Business Contributions 2,000.00Total 43400 · Direct Public Support 2,000.00

44400 · Government Grants / Reimburse44430 · COSA Grants - Reimburse 863,721.35

Total 44400 · Government Grants / Reimburse 863,721.35

46400 · Other Types of Income46410 · Sponsorship Income 70,600.0046430 · Miscellaneous Revenue 680.76

Total 46400 · Other Types of Income 71,280.76

47200 · Program Income47210 · Chargebacks Est - Program Sales -277.4947230 · Membership / Usage Dues 216,172.80

Total 47200 · Program Income 215,895.31

Total Income 1,162,897.42

Expense60400 · Program Expenses

60410 · B-Cycle Annual / Qtrly Software 49,004.7460440 · Bcycle Bike Replace & Repair 25,901.28

Total 60400 · Program Expenses 74,906.02

62100 · Contract Services62110 · Accounting Fees 1,200.0062150 · Marketing 31,566.54

Total 62100 · Contract Services 32,766.54

62800 · Repairs & Maintenance62840 · Equip Rental and Maintenance 345.7062850 · Janitorial Services 1,218.9362860 · Landscaping / Repairs / Mainten 3,948.4762890 · Rent 17,584.0062891 · Utilities 635.6262892 · Parking 32.75

Total 62800 · Repairs & Maintenance 23,765.47


Financials (continued)

65000 · Operations65020 · Postage, Mailing Service 150.8465030 · Printing and Copying 305.9765040 · Office Supplies 2,679.5165050 · Telephone, Telecommunications 28,544.9065060 · Bank Service Fees 79.05

Total 65000 · Operations 31,760.27

65100 · Other Types of Expenses65105 · Freight / Shipping 82.8465115 · Van Rental/Wrap 4,885.0065116 · Uniforms 414.2565120 · Insurance - Liab, D&O, Prop 19,645.0965140 · Signs 44.5065150 · Subscriptions and Dues 789.0065160 · Other Costs 22.0065180 · Merchant Service Fees 17,599.7465181 · Management Fees 212,506.29

Total 65100 · Other Types of Expenses 255,988.71

65110 · Advertising Expenses65111 · Printing / Design Costs 29,064.6065114 · Events 2,574.2465110 · Advertising Expenses - Other 138.00

Total 65110 · Advertising Expenses 31,776.84

68300 · Travel and Meetings68310 · Travel / Meals / Mtgs 2,279.23

Total 68300 · Travel and Meetings 2,279.23

Total Expense 453,243.08

Net Ordinary Income 709,654.34

Other Income/ExpenseOther Expense

80100 · Capital Purchases80130 · Grant Capital Purchase - Equip 717,174.6080140 · Grant Capital Purchase- Vehicle 24,470.76

Total 80100 · Capital Purchases 741,645.36

Total Other Expense 741,645.36

Net Other Income -741,645.36

Net Income -31,991.02


TripsMilesCalories BurnedCarbon Offset (lbs)Gas Saved (Gallons)Dollars Saved

Avg Trips/DayAvg Ride TimeAvg Ride Length (Miles)Avg Miles/Day

Annual Memberships 24-Hour Passes 7-Day Passes

106,890379,18116,621,640394,76425,278$63,468

132.548 min

3.46457

1,82425,886135

65,560198,4018,697,030206,55413,226$33,208

17941 min

3.02543

+556+15,780+93

7/12-6/13 Total

Success in Numbers

System Expansion

From July 2012 - June 2013 San Antonio Bike Share has added 23 stations and 258 bikes for a grand total of 42 stations and 354 bikes. Recent expansions included The Mission Reach, Museum Reach and included key areas of downtown San Antonio.

42 Stations

354 Bikes


Miles vs Trips

-

10,000.00

20,000.00

30,000.00

40,000.00

50,000.00

60,000.00

Mile

s

Trips 466.00 9,196.00 6,976.00 6,601.00 9,589.00 12,151.00 9,477.00 13,690.00 17,982.00 18,558.00

Miles 1,893.70 32,256.00 23,479.00 27,121.00 40,473.00 47,375.00 37,432.00 42,223.00 52,588.35 56,656.00

Quarter 1 2011 Quarter 2 2011 Quarter 3 2011 Quarter 4 2011 Quarter 1 2012 Quarter 2 2012 Quarter 3 2012 Quarter 4 2012 Quarter 1 2013 Quarter 2 2013

Calories

-

500,000.00

1,000,000.00

1,500,000.00

2,000,000.00

2,500,000.00

3,000,000.00

3,500,000.00

Calo

rie co

unt

Calories 75,249.68 1,484,970.08 1,126,484.00 1,065,929.00 1,548,431.00 1,962,143.48 1,530,345.00 2,210,753.00 3,253,240.00 2,636,600.00

Quarter 1 2011 Quarter 2 2011 Quarter 3 2011 Quarter 4 2011 Quarter 1 2012 Quarter 2 2012 Quarter 3 2012 Quarter 4 2012 Quarter 1 2013 Quarter 2 2013

Operations Manager Daniel Trevino helps a user check out a bike.


Station Performance

Rank Kiosk Checkouts Daily Average1 Blue Star 6,616 182 Pearl Brewery 4,168 113 Alamo Plaza 3,670 104 Concepcion Park 3,187 85 Roosevelt Park 3,071 86 Hemisfair Park/UNAM 3,020 87 Liberty Bar 2,582 78 Mission San Jose 2,519 69 Main Plaza 2,500 6

10 S.A. Convention Ctr. 2,494 611 La Villita 2,363 612 Mission Concepcion 2,313 613 Visitor's Center 2,239 614 Central Hub 1,994 515 VFW Blvd 1,945 516 Mission Road 1,825 517 MPO 1,801 418 Main St. @ E. Pecan St. 1,470 419 VIA Super Stop 1,460 420 S.A. Museum of Art 1,450 321 202 Avenue A 1,287 322 Market Square 1,227 323 S.A. Central Library 1,185 324 Ellis Alley Park and Ride 1,081 225 Milam Park 1,038 226 Hotel Havana 1,011 227 SAHA 940 228 Bexar County Garage 870 229 Hemisview 824 230 Witte @ Parking Garage 697 131 SA Zoo 629 132 Pico de Gallo 491 133 Ace Mart 467 134 YMCA Tripoint 253 035 Sunset Station 173 036 115 E Crockett 147 037 Mission San Juan 81 038 1901 S Alamo 49 039 Flores @ Cesar Chavez 43 040 Acequia Park 3 041 Padre Park 3 042 Espada Dam 1 0

Total Checkouts System Daily Average65,187 161


San Antonio B-cycle Systems contains 42 stations, with the majority centered in downtown San Antonio but also extending from the Witte Museum on the north side and to the Mission Reach on the south. Stations are situated near densely populated areas that people travel to or from on a regular basis, as well as next to existing bus stops. The system serves as a transportation alternative for some, and a transportation supplement for others.


Station ManagementThose managing the system have access to a wealth of data on all bicycles in the fleet. Fleet management tools include inventory stats, status alerts and bike density data so that staffers can keep an eye on the fleet and redistribute bikes as needed. We have a team that manages the system and deals with any issues immediately and at any time of the day. By having this immediate, reliable access, we are able to assist our customers in a timely fashion. Service technicians are able to see what the status of bikes and station kiosks are and fix any issues that need to be handled. Additionally, service technnicians are able to locate all bikes and ”stock balance” the bikes at each station to make sure that the distribution of bikes at each location is equal. Most importantly, individuals are able to check out bikes online or at any of the stations easily and quickly. Verizon allows us to perform these vital tasks on a day to day basis. Problems are deflected and complicated issues are avoided because of the constant accessibilty to our systems’ logistics and diagnostics. Those managing the system have access to a wealth of data on all bicycles in the fleet. Fleet management tools include inventory stats, status alerts and bike density data so that staffers can keep an eye on the fleet and redistribute bikes as needed. Fleet management tools include inventory stats, status alerts and bike density data so that staffers can keep an eye on the fleet and redistribute bikes as needed.


In the fall of 2012, SABS conducted a survey of their annual members (past and present) to learn more about who is using the service, their reasons for joining, when and how they use it, the effect the bike share system has had in their lives, and how the system can be improved. Of the 1218 current and former annual members with email addresses on file, 160 responded (13%). (Note that not all 160 respondents answered all questions. For any question with missing information, the actual number of respondents is given in the table or figure, e.g. n=158.) The results were compiled by Eileen Nehme, MPH. Highlights are included below.

Characteristics of B-cycle members

Individual and Household Characteristics

Members were asked a series of questions about their demographics, employment and income, and household composition. About half (53%) of the respondents were male, 26% were 50-59 years old; 18% were under the age of 29 and 11% were 60 or older (Fig. 1). The age distribution of the adult population of the City of San Antonio in 2011 is also given in Fig. 1. These results suggest that the 50-59 year olds are somewhat overrepresented in the B-cycle membership relative to the general San Antonio population, while the youngest (18-24 year olds) and oldest

Our Users

White71%

Hispanic21%

Other/Mixed

8%

Race/ethnic distribution of the respondents is given in Fig. 2. A majority (70%) was white; 21% were Hispanic (Fig.2). By comparison, in 2010, 35% of the City of San Antonio adult population was white.

Fig. 2 Race/Ethnicityn=158


Individual and household characteristics of respondents and proximity to stations

Adults of all ages, ethnicities, and incomes use San Antonio B-cycle, although demographics do not match those in the general San Antonio population. Later joiners better reflect income distribution of San Antonio households compared to earlier adopters. Seventy percent work and 34% live within 0.5 mi of a B-cycle station. Proximity to stations was highly related to regular use.

External factors and personal reasons for joining

The most frequently selected external factor related to joining was “Seeing a B-cycle station or seeing someone riding a B-cycle,” followed by “A friend/ family member/ co-worker.” The most frequently selected personal motivation for joining was “Fun,” followed by “Increase transportation options.” More men said they joined to increase transportation options, suggesting that men may be more likely to see cycling as a viable alternative to auto use. Members in households earning <$40K were more likely than those with higher incomes to join as a way to save money, as were non-whites compared to whites.

Pre- and post-membership cycling frequency and B-cycle use

The year before joining B-cycle, 27% had not biked for any purpose, and 49% biked weekly. After joining, 83% biked weekly, a statistically significant increase over pre-join levels. Higher income members were significantly more likely to cycle in the year prior to joining than were lower income members. No difference in the proportion of weekly cyclists in higher and lower income groups existed after joining. A larger proportion of lower income members compared to higher income members used B-cycle once per week, and a smaller proportion owned their own bike, suggesting that B-cycle closed the cycling gap between lower and higher income members.

Trip purposes: pre-membership and via B-cycle

Two-thirds rode a bike for recreation in year before joining, 70% rode a B-cycle at least once for recreation. In the year before joining, 38% rode a bike to get to a destination, while 66% used B-cycle at least once for transportation. The difference between pre-membership cycling and cycling via B-cycle was almost entirely due to non-commute, transportation trips. Prior non-cyclists were more likely than prior cyclists to use B-cycle for recreational rides, while prior cyclists were more likely than prior non-cyclists to use B-cycle for transportation, suggesting that infrequent cyclists who join B-cycle begin with recreational rides while more experienced cyclists may join B-cycle for transportation.

Transport mode replaced by B-cycle on most recent trip

Personal car was the top choice (36%), followed by walking (32%). Since system launch, B-cycle users logged an average of 107 trips and 398 miles per day. Therefore approximately 38.5 car trips per day and 127 motor vehicle miles in downtown San Antonio may have been replaced by cycling as a result of B-cycle.

Conclusion

During its first eighteen months of operation, San Antonio B-cycle has had a significant positive effect on the lives of its members and the larger San Antonio community. Through B-cycle, more people cycled regularly and more people cycled for transportation, particularly to non-work destinations, leading to increased physical activity and reduced auto use. Exposure to bike sharing in San Antonio may help bolster use of new systems launching in other Texas cities, and support bike share throughout the U.S., as San Antonio is a popular tourist destination. Continuing to build a membership that reflects San Antonio’s diversity will strengthen and expand the impact of this resource throughout the community.


Business DevelopmentSince my start at San Antonio Bike Share at the end of January my primary focus has been to engage and develop partnerships with local businesses in San Antonio that believe in our mission to provide our community with a simple solution to health, transportation, and the environment.

My business and economic skills have been hard at work developing financial budgets and professional presentations and exhibits to represent the value of sponsoring B-cycle. We have examined survey data from our annual members to learn from our users our marketing strategy strengths and how to provide a more valuable bike share system. B-cycle has helped establish a bicycling culture by providing our community with a fun recreational way to move around.

We have developed a program called Friend of B-cycle that allows us to develop partnerships with supporting local favorite businesses that do not have the capital to sponsor bikes. They provide a small discount to annual members when they present their B-card at their business. As a result we have built a large network of supporters and added value to annual memberships driving sales and eventually allowing us to justify an increase in price. B-connected reciprocal annual memberships at participating B-cycle bike share systems has helped build momentum especially with the system in Houston, Fort Worth, and Austin.

Our strategy to attract community support has stemmed from our network of influential business people and organizations leading the progressive movement developing San Antonio into a world-class city. Our alliance with SA2020 to move the needle in more than half of their eleven key vision areas has allowed us to network with champion businesses looking to make an impactful investment with quantifiable results. The 80/20 Foundation and Geekdom’s focus on attracting young professionals to San Antonio and revitalizing our urban core directly align with our mission to sustain a viable alternative transportation choice to enliven downtown. Our other key forward thinking sponsors include Bike World, Pearl Brewery, Cadence, Witte Museum, Lake Flato, Local Coffee, Hotel Havana, Rivard Report, Liberty Bar, VIA, and the City of San Antonio: Office of Sustainability.

Our impressive system of 42 stations and 350 bikes has solidified the success of our bike share program. We have experienced exponential increase in ridership as we surpass 20,000,000 calories burned this month. Traditional Texas businesses have taken note of our success and the community adoration our sponsors receive for supporting us. We are in strong communication with two iconic businesses to share our title sponsorship with a three-year commitment. We are collaborating with lots of additional businesses in our community on basket panel sponsorships as the value of such highly visible unique advertising is recognized.

Sincerely,

Gus SullivanBusiness Development DirectorSan Antonio Bike Share


Business Development


Marketing SamplesTop Row: Promotion for the Mission Reach Expansion. Mother’s Day promotion for online press release.Bottom Row: New user promotion to encourage day pass use. San Antonio Magazie Ad for Fiesta.


In the CommunitySan Antonio B-cycle is committed to our local community and the businesses and organizations that make our community a vibrant place to live and work in. In June 2013, we created “Friend of B-cycle” a network of our favorite local businesses. Businesses personally outline a discount or special promotion to encourage B-cycle members to visit their location and in return we broad-cast our “Friends” to our members. As this program grows so will the network of venues engaged in creating a healthier, more environmentally conscious, and bike friendly city.

This year San Antonio B-cycle also actively attended and tabled at many community events. One affiliation we are proud of is our partnership with the Fit Family Challenge. The Fit Family Chal-lenge is a four-month family summer event series that gets San Antonio families moving. At these events San Antonio B-cycle raffled off annual memberships and brought demo bikes for people interested in testing out B-cycles. This partnership has allowed San Antonio B-cycle the opportu-nity to engage and interact with families interested in improving their health and wellness.

Other activites included Chalk It Up, Siclovia, and Rock ‘n’ Roll Marathon.


Bicycle Safety and EducationB-cycle focuses on bicycle safety and education for all riders. A helmet campain was started in early this year to raise awareness. The HUB provides free helmet rentals for all B-cycle users.


Press and AccoladesThrough the partnership with Giant Noise Public Relations, B-cycle has been featured in many print, online, radio and television media outlets in San Antonio and around Texas during the 2012-2013 fiscal year. Highlights include:

Media Event – Giant Noise coordinated a media ride event in March to celebrate new station additions. Fifteen media outlets were represented at the event including writers from the San Antonio Express-News, San Antonio Magazine and Rio Magazine

Seasonal Promotions – Created seasonal promotions – tied to Valentine’s Day, Mother’s Day, etc. – and shared with consumers via press coverage and event listings. B-cycle memberships were promoted as great holiday gift ideas.

Business Features – Secured business stories focused on B-cycle’s rapid expansion in outlets such as San Antonio Business Journal and San Antonio Express-News, including extensive coverage of the Mission Reach expansion in late 2012.

Interviews – Arranged interviews with San Antonio and Texas publications with key B-cycle representatives to build brand awareness with consumers

Television – Secured segments on local San Antonio TV stations to highlight the many benefits of B-cycle .

Media Visits – Worked closely with the San Antonio Convention and Visitors Bureau to arrange for visiting media to experience B-cycle firsthand.

Partnerships – Arranged discussion with other San Antonio business entities for partnerships, including Bunkhouse (Hotel Havana, Ocho). Assisting with further promotions for the Friends of B-cycle partnership program.

Media coverage highlights include:

“It’s good for your health, it’s affordable, it’s fun, it’s another way to get around.”San Antonio Express-News, May 2, 2013

“San Antonio’s B-Cycle program has become the second busiest bike lending program in the nation, and is quickly growing,” - La Prensa, February 27, 2013

“San Antonians are embracing the idea of alternate modes of transportation, so much so that the city’s B-cycle bike-sharing program is expanding once again.” - San Antonio Business Journal, July 29, 2013

“It’s Fiesta time and San Antonio is geared up to celebrate. Try the B-Cycle program and rent a bike to ride around the city.” - San Antonio Express-News, April 19, 2013

“An affordable program membership will save you from having to buy your own two wheels and, with the basket attached to the front of each bike, can take you from work to shopping to happy hour.” San Antonio Magazine, January 2013


Board of Directors Roger ChristianRoger Christian & Company

Kimberly and Dr. Kenneth Ciolli

Elizabeth FauersoPearl Brewery

Alan Harmon (member until October 2012)Marmon Mok Architecture

Tom McKenzie, Attorney

Bill SimonsBike World

Cindi SnellBike World

Julia MurphyCity of San Antonio ex officio

san antonio bike share · san antonio bike share annual report 3 san antonio bike share (501c3) was...

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