samsung_in-store innovation-expanded
TRANSCRIPT
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SEALINGTHE DEAL
In-Store Innovation
Using technology to deliver real-timesolutions in-store.
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In-Store PhonesBluetooth 4.0
NFC
iBeaconsBluetooth 4.0
NFC StickersNFC
*We use In-Store Phones as it removes the need for visitors to download an app
Components
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Setup
iBeaconstuck on standor under table
2 NFC StickersStuck onto table
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time /distance targeting1
Tech Functionalities
Send Push discounts/deals/etcbased on time away from ibeacon2
iBeacon
Push Messaging Samples
Would you like our salesassisnt todrop by?
YES NO
Phone in use 10minutes
This phoneis currentlyon 10% Offjust for you!
Phone in use 5minutes
Exclusive get a freecustomizedphone casewith thispurchase
Phone in use3minutes
I WANT THIS
I WANT THIS
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Optional
Tech Functionalities NFC - Specifications & Comparison
Tap to check specsof In-Store Phone1
If user stay’s on link, wepush trade-in messageto their personal phone
3
Access link via personalphone to compare specs2
Enter the link below in yoursmartphone to compare
s . m y / c o m p a r e
Enter the link below in yoursmartphone to compare
s . m y / c o m p a r e
Trade in thisphone andget 30% Offjust for you!
I WANT THIS
Tap to call forassistance
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User Experience
User walks intoSamsung Store1 User picks up
In-Store Phone 2
User inspectsIn-Store Phone 3 Request
assistantmessage
Promo 1message
AssistantClose saleYes
Promo 2message
5min
3min
10min
User puts backIn-Store Phone
Recommendmessage5
4
4
4 5
4
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User Experience
User walks intoSamsung Store1 User picks up
In-Store Phone 2 User tapsNFC tag3
View specs ofIn-Store Phone
ComparePersonalphone
Trade-Inmessage
AssistantClose sale5
4
4
4
1min
Yes
User puts backIn-Store Phone 4
Recommendmessage5