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 Samsung group is a South Korean multinationalconglomerate company headquartered in Samsung Town,Seoul. It comprises numerous subsidiaries and affiliatedbusinesses, most of them united under the Samsung brand,

and is the largest South Korean chaebol.

Samsung industrial subsidiaries include SamsungElectronics (the world's largest information technology

company measured by 2011 revenues

Samsung produces around a fifth of South Korea's totalexports and its revenues are larger than many countries‘ 

GDP; in 2006, it would have been the world's 35th-largest

SAMSUNG

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Lee Byung-chull 

He was the founder of the Samsung group and one of 

South Korea's most successful businessmen.

Samsung is now South Korea's largest business group.

In life he served as chairman of the Federation of 

Korean Industries and was known as the richest man in

Korea

.

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Samsung enjoys the widest range of product portfolio which includes

Mobile phone, Tablet, TV/Audio/Video, Camera, camcorder, Home

appliance, pc, peripherals, printer, memory cards and other accessories

Samsung holds significant market share in most of the product categories

Samsung is NO.2 in terms of market share in mobiles, it captured Nokia’s

market share by superior innovation in smart phones

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WEAKNESS1. Samsung Mobile launched a series of Smart phones recently which led to

cannibalization

2. The demand for LCD panels is expected to decline in the futureStill Nokia is considered to be the most preferred product in India in terms of 

ease of use, reliability and resale value

OPPORTUNITY

1. Samsung is planning to make the air-condition product category morestrong with unique technology called ‘Triple protection proposition’ 

2. Samsung Mobile and Home appliance has future plans of launching

Customized products for Indian market. This will improve the market

share in rural market

THREATS1. Samsung has wide variety of product lines, failure of one product line will

have impact on the other and will result in brand dilution

2. The competitors like Nokia are focused only in one segment.

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Samsung Electronics has overtaken Nokia to become the world'slargest maker of mobile phones, according to research firm

Strategy Analytics.

Nokia took the top spot in 1998 from Motorola, but in the first

quarter of 2012 Samsung shipped 93m phones compared to almost

83m by Nokia.

Samsung also reported its highest quarterly profit since 2008.

Samsung is also the world's biggest TV and flat screen maker.

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