Presented by: Utkarsh RajShivali Gupta

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It was established in 1938 by Founder Byung Chun Lee as a trade and export company in Korea.

They used to sell fish, vegetables and fruits to China.

It became the co-operation in 1951.

From 1958 Samsung began to diversify its business to other sectors like financial, media, chemical and ship building.

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In 1969, Samsung electronics was established producing Television, Radio, Mobile, Computer and other electronic devices.

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In 1993, Chairman Lee gathered his colleagues and laid out a plan to transform Samsung, then it became one of the most powerful electronics manufacturer on earth.

He decided to go through the high-volume, low-quality manufacturer to a high-quality one.

Firstly, they decided to make the key components for that industry which requires lot of money to manufacture & they started with micro processor and micro chip.

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In 1991, Samsung started making LCD panels it sold to other television brands.

In 1994 it started making flash memory for devices such as iPod and smart phones.

The bigger screens proved to be a major selling point for Samsung.

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Now, Samsung smartphones come in sizes ranging from 2.8 inches to 5.7 inches.

Apple’s approach is fewer models, each of them uniquely designed. Samsung’s is to try everything, and fast.

Samsung employees are given incentives to come up with ideas like these. A cost savings is calculated, and a portion of that is returned to the employee as a bonus.

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As Samsung has risen, others have failed:

Motorola was split up and its handset business sold to Google.

Nokia watched its long-standing No. 1 position erode when it got blindsided by smart phones.

The Sony-Ericsson (ERIC) partnership dissolved.

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Demographic by Age:- Middle Age groups- Teenagers- Executive class

Behavioral Segmentation.

Technological Segmentation.

Designing the new products on the latest trends.

Apt prices for all income groups of the society.

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Trendy young people.

Professionals.

Large businesses.

The common cellular phone users.

Target is not only number driven but also about acquiring and retaining customers.

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Income /psychological profile

Flamboyant Sophisticated Traditional/ conservative

Miserly

High net worth income

Edge series /iphone 6 gold

Galaxy s6, note4/ iphone5s

Note 3 / iphone 5c

Upper -Upper Galaxy s6, note4/ iphone5s

Galaxy alpha

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Income /psychological profile

Achiever Striver Laggards Destitute

Upper Galaxy alpha / xperia z3

Galaxy s4 / xperia z1

Upper –middle

Galaxy s3 / xperia ZL

Grand 2 / xperia z ultra

Middle Grand 2 / knight A350

canvas nitro a310

Lower –middle

Z1 tizen / canvas A311

Guru / x249 , rockstar C192

Guru / x249 , rockstar C192

Lower Galaxy star / bolt A24

Guru / x249 , rockstar C192

Guru / x249 , rockstar C192

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