samsung group presentation
TRANSCRIPT
![Page 1: Samsung group presentation](https://reader034.vdocuments.mx/reader034/viewer/2022051314/55a4ee001a28ab3c408b4606/html5/thumbnails/1.jpg)
Samsung Group
![Page 2: Samsung group presentation](https://reader034.vdocuments.mx/reader034/viewer/2022051314/55a4ee001a28ab3c408b4606/html5/thumbnails/2.jpg)
Tống Trần Thanh Phương (Leader)
Trần Hữu Minh Quân
Cao Đăng Khoa
Phạm Châu Bảo Khoa
Trương Trần Ngọc Son
![Page 3: Samsung group presentation](https://reader034.vdocuments.mx/reader034/viewer/2022051314/55a4ee001a28ab3c408b4606/html5/thumbnails/3.jpg)
Positive:
- Keeping in touch with others despite of geographic distance.
- Sharing emotion easier and faster.
Negative:
- Losing communication skills.
- Losing effectiveness in conversation.
- Losing connections between family, friends.
![Page 4: Samsung group presentation](https://reader034.vdocuments.mx/reader034/viewer/2022051314/55a4ee001a28ab3c408b4606/html5/thumbnails/4.jpg)
Changes purchasing power
Buying through SNS
Word of mouth in SNS
![Page 5: Samsung group presentation](https://reader034.vdocuments.mx/reader034/viewer/2022051314/55a4ee001a28ab3c408b4606/html5/thumbnails/5.jpg)
On Foursquare
Co-Branded
Adding Utility
![Page 6: Samsung group presentation](https://reader034.vdocuments.mx/reader034/viewer/2022051314/55a4ee001a28ab3c408b4606/html5/thumbnails/6.jpg)
On Facebook
“Log-out ads aren’t available as a stand-alone purchase but are
bundled with premium home-page ads that users see on their
news feeds. The one-day ask to own the log-out page in the U.S.
was $550,000 for home-page ads, plus $160,000 for the log-out
inventory.”
Esteban Contreras – Samsung USA Social Media Marketing
Manager
![Page 7: Samsung group presentation](https://reader034.vdocuments.mx/reader034/viewer/2022051314/55a4ee001a28ab3c408b4606/html5/thumbnails/7.jpg)
Samsung Hub
![Page 8: Samsung group presentation](https://reader034.vdocuments.mx/reader034/viewer/2022051314/55a4ee001a28ab3c408b4606/html5/thumbnails/8.jpg)
Failing in organize the Gratitude credibility program.
Samsung Facebook page counterfeit and fake
promotions
Selling product with higher price than other countries
Bad complaints on forum
![Page 9: Samsung group presentation](https://reader034.vdocuments.mx/reader034/viewer/2022051314/55a4ee001a28ab3c408b4606/html5/thumbnails/9.jpg)
Using feedback to improve.
Quickly rely to consumer.
Correcting the bias information.
Changing staff’s attitude.
Improving quality of warranty service
![Page 10: Samsung group presentation](https://reader034.vdocuments.mx/reader034/viewer/2022051314/55a4ee001a28ab3c408b4606/html5/thumbnails/10.jpg)
Example 1:
![Page 11: Samsung group presentation](https://reader034.vdocuments.mx/reader034/viewer/2022051314/55a4ee001a28ab3c408b4606/html5/thumbnails/11.jpg)
Example 2: The defamation between HTC and Samsung on
Twitter:
A branch of Samsung in the UK posted on Twitter page a
message: "Four is always better than one
HTC in England has answered: “Plastic is not fantastic, my
friend”
![Page 12: Samsung group presentation](https://reader034.vdocuments.mx/reader034/viewer/2022051314/55a4ee001a28ab3c408b4606/html5/thumbnails/12.jpg)
YouTube promises will become a new tendency for
social media marketing
Making comedy videos on YouTube
The most effective, the fastest way in social media
marketing
![Page 13: Samsung group presentation](https://reader034.vdocuments.mx/reader034/viewer/2022051314/55a4ee001a28ab3c408b4606/html5/thumbnails/13.jpg)
Thanks for your attention!