Inspire the World, Create the Future

HISTORY

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1938¡ŒÒÇࢌÒÊÙ‹ÍصÊÒË¡ÃÃÁ

ÎÒÃ�´áÇÃ�ÊÓËÃѺ¡ÒÃÊ×èÍÊÒÃâ·Ã¤Á¹Ò¤Á

1980¡ŒÒÇࢌÒÊÙ‹ÍصÊÒË¡ÃÃÁ

ÍÔàÅç¡·Ã͹ԡÊ�àµçÁµÑÇ

1960

Takeover ¡Ô¨¡ÒüÅÔµ·ÕÇÕ¨Ò¡ SONY

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2011 ÃÇÁÁ×͡Ѻ SONY ¼ÅÔµ ·ÕÇÕ LCD

2006

¼ÙŒ¼ÅÔµâ·ÃÈѾ·�Á×Ͷ×ÍÃÒÂãËÞ‹¢Í§âÅ¡Ãͧ¨Ò¡ Apple

2012

Strength

NEW OLD

NEW Technology

CreativeSolution Industy Partner

EmployeeInnovative Product

competitor

Product LineÍÔàÅç¡·Ã͹ԡÊ�

Samsung SDI Samsung Electro-Mechanics Samsung SDS Samsung Display Samsung Corning Advanced Glass

à¤ÁÕ Samsung Total Petrochemicals Samsung General Chemicals Samsung Fine Chemicals Samsung BP Chemicals

Vision & Mission

Vision : “Inspire the world, create the future”

Mission : à¾×èÍ໚¹áçºÑ¹´ÒÅã¨ãˌᡋâÅ¡´ŒÇÂà·¤â¹âÅÂÕ ¼ÅÔµÀѳ±�áÅСÒÃÍ͡Ẻ·Õè໚¹¹Çѵ¡ÃÃÁ ·Õ誋ÇÂãËŒªÕÇÔµ¢Í§¼ÙŒ¤¹à¾Õº¾ÃŒÍÁÊÁºÙó�ÂÔ觢Öé¹áÅÐÁÕʋǹËÇÁ㹡ÒÃÃѺ¼Ô´ªÍºµ‹ÍÊѧ¤Á ÃÇÁ·Ñé§Í¹Ò¤µ·ÕèÂÑè§Â×¹

Core Value

ÁØ‹§ÁÑè¹·Õè¨ÐÃѺ¼Ô´ªÍºµ‹ÍÊѧ¤ÁáÅÐÊÔè§áÇ´ÅŒÍÁã¹·Ø¡æ ªØÁª¹·ÑèÇâÅ¡·ÕèàÃÒà»�´´Óà¹Ô¹§Ò¹

¾Ñ²¹Ò¼ÅÔµÀѳ±�áÅкÃÔ¡Ò÷Õè´Õ·ÕèÊØ´ÊÓËÃѺµÅÒ´

ºÃÔËÒèѴ¡ÒúÃÔÉÑ·ÊÙ‹¤ÇÒÁÊÓàÃç¨ã¹ÃÐÂÐÂÒÇ

·Ø¡ÊÔ觷ÕèàÃÒ·ÓŌǹÊÍ´¤ÅŒÍ§µÒÁËÅÑ¡ÈÕŸÃÃÁà¾×èÍãËŒà¡Ô´¤ÇÒÁÂصԸÃÃÁ

¤ÇÒÁà¤Òþµ‹Í·Ø¡½†Ò·Õèà¡ÕèÂÇ¢ŒÍ§áÅФÇÒÁâ»Ã‹§ãÊÊÙ§ÊØ´

àÃÒÁØ‹§ÁÑè¹·Õè¨ÐÁͺâÍ¡ÒÊãˌᡋºØ¤ÅÒ¡Ãà¾×èÍãËŒÊÒÁÒö·Ó§Ò¹ä´ŒÍ‹ҧàµçÁÈÑ¡ÂÀÒ¾

People

Excellence

Change

Integrity

Co-prosperity

LOGO HISTORY

Communication

Sales promotion

Internet marketing

Advertising Direct marketing

PR event

Personal selling

Product Line

¡ÒÃà§Ô¹

à¤Ã×èͧ¨Ñ¡ÃáÅÐÍصÊÒË¡ÃÃÁ˹ѡ Samsung C&T Engineering & Construction Group Samsung Heavy Industries Samsung Engineering Samsung Techwin

Samsung Life Insurance Samsung Fire & Marine Insurance Samsung Card Samsung Securities Samsung Asset Management Samsung Venture Investment

CSRDONATION PROGRAMS-Water of Life-Daddy Long Legs-SECL Fund

VOLUNTARY SERVICES-Youth Dream Camp-Job experience for Middle School students-In-House Club Volunteer Services-Blood Donation

COMMUNITY OUTREACH PROGRAM-Sharing Kimchi-Holding direct markets for agricultural products-Give a hand on farming services

BUILDING LIBRARIES

BOOK DONATION

TECHNICAL SCHOOL

CSR

Sharing Kimchi Youth Dream CampBUILDING LIBRARIES

World Class Brand

#7 49,048M USD

Concussions in sports

A tech pack at the back of the skull with LED lights that light up when a player takes a hit

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