Presentation on

Samsung Group

Presented by

Name Roll no.

Md. Mehedy Hasan 150325

Md. Rakibul Islam 150326

Md. Ashraful Alam Tayan 150327

Monuj Kumar Das 150328

Introduction

Samsung was founded by Lee Byung- Chull in 1938 as a

trading company

South Korean company

Largest Information Technology company measured by 2011

revenues

Assembly plants and sales networks in 61 countries

Company’s Values

We believe that living by strong values is the key to good business. At

Samsung, a rigorous code of conduct and these core values are at the

heart of every decision we make.

People

Excellence

Change

Integrity

Co-prosperity

5

Vision 2020

MISSIONTo inspire the world with innovative technologies, products and designs

that enrich people’s lives and contribute to socially responsible and

sustainable future.

6

The Samsung Byeolpyo noodles logo, used from late 1938 until replaced in 1958.  

The Samsung Group logo, used from late 1969 until replaced in 1979  

The Samsung Group logo (“three stars”), used from late 1980 until replaced in 1992  

The Samsung Electronics logo, used from late 1980 until replaced in 1992  

Samsung's current logo used since 1993.

Samsung in 1938 to 1970

started out as a small trading company with forty employees

located in Su-dong.

dealt in locally-grown groceries and made noodles.

started a sugar refinery in 1954.

In the late 1960s, Samsung Group entered into the

electronics industry

Samsung in 1970 to 1990

In 1980, Samsung acquired the Gumi-based Hanguk Jeonja

Tongsin.

developed the telephone and fax manufacturing systems.

began to invest heavily in research and development.

Samsung in 1990 to 2000

started to rise as an international corporation .

two Petronas Towers in Malaysia.Taipei 101 in Taiwan.

Burj Khalifa in United Arab Emirates.

became the largest producer of memory chips

Samsung in 2000 to 2015

opened a computer programming laboratory in Warsaw,

Poland .

focused on biopharmaceuticals.

became the world's largest mobile phone maker by unit

sales.

In June 2010, Samsung unveiled the Galaxy S

Subsidiaries of Samsung Group

Samsung Electronics

Samsung C&T Corporation

Samsung heavy industries

Samsung Life Insurance

Hanwha Techwin

Cheil Worldwide

Renault Samsung Motors

Samsung Fire & Marine Insurance

Samsung Commercial Vehicles

13

The Samsung headquarters

PRODUCTS OF SAMSUNG

Samsung Business Principles

Organizational Structure

Corporate structure of Samsung group

Strategies of Samsung

Product Innovation

Pricing

Distribution

Advertising and Sales Promotion

Compliance Management Strategy

Samsung's strategy pressures competitors

Balance Sheet

Financial Highlights

Financial Highlights (contd.)

SWOT Analysis

23

Samsung Mobile Phones

Rough Beginning

Turning Point

The Global Market

Samsung Mobile Today

SAMSUNG OVERTAKES NOKIA

Samsung in Bangladesh

established Samsung R&D Institute Bangladesh Ltd in June, 2010

Offers different electronic products through different distributors.

Thank You