Early Examples of

Crowdsourced & Collaborative Storytelling

Stephen Bradley@StephenTBradley #SocialStories

sourced from

SXSW 2012Presented

Saturday, March 10

(c) S. Bradley - All rights reserved.

Crowdsourced Content

Chevrolet’s crowd-sourced Super Bowl ad …

(c) S. Bradley - All rights reserved.

Extreme Fan Engagement

Canon & Ron Howard’s “Project Imagin8ion” …

(c) S. Bradley - All rights reserved.

Enthusiast Co-Creation

Crowd-sourced sci-fi film “Iron Sky” …

(c) S. Bradley - All rights reserved.

The Meta-story Story

“Social reading” & the meta story …

Kobo “Pulse”

(c) S. Bradley - All rights reserved.

Creators ARE The Consumers

Stepping INTO the story …

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Communities As Storytellers

• Shared experiences recounted from multiple perspectives

• Everyone contributes (it’s easy)

• Rich, multi-dimensional stories

• More accurate historical documentations

• Bonding communities together more tightly

• Adding a stronger, coherent voice

• Motivating calls to action

• Powerful force for social change

(c) S. Bradley - All rights reserved.

Pine Point

Missing community reappears through story …

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Ushahidi

Ushahidi, a “testimony” for peace …

(c) S. Bradley - All rights reserved.

Possibilities…

• Communities creating a voice & a call to social action

• Authors engaging & co-creating with their fans

• Historians documenting a rich mosaic of historical events

• Members of a shared experience recreating the event from multiple perspectives

• Families collectively piecing together their histories

• Educators engaging students to write through social interaction

• Book or film enthusiasts creating & extending the stories of their favorite characters