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VISION STATEMENTS

Writing sample vision statements is relatively easy what is NOT easy

- is to use your Visionas a leadership tool

- is to have your Visionpromote change in the desired direction

- is to align your entire workforces behaviors with your Vision

~~~ O ~~~SAMPLE VISION STATEMENTS

These sample vision statements are organized in alphabetical order some letters contain several sample vision

statements while other letters contain just one.

~~~ O ~~~

Anheuser-Busch

Be the world's beer company. Through all of our products, services and relationships, we will add to life's

enjoyment.

Avon

To be the company that best understands and satisfies the product, service and self-fulfillment needs of women -globally.

~~~ O ~~~

Boeing

1950: Become the dominant player in commercial aircraft and bring the world into the jet age.

Current: People working together as one global enterprise for aerospace leadership

People A company, any company, is nothing more or less than the people who make it up. Working This is about effort. Work. We all have a task to do. We are here to provide value to our

shareholders, to Boeing people, and to communities where we work.

Together Every organization has forces that try to divide and reduce the impact of the total. LockheedMartin does. Airbus does. And Boeing does. The more we can pull together, share knowledge, the stronger we

will be.

One We have a shared destiny. We will succeed or fail together. There is one Boeing stock price. This is apowerful concept. It can make us more efficient and competitive. For example, having a leak in a boat and not

helping each other bail out the water is not a successful strategy. Looking for common solutions to problems,

sharing facilities, sharing services, are all part of being "One."

Global If we are to compete effectively in next century, we will be a global company. Our team will reflectglobal backgrounds and global experience.

Company A company is a cohesive, inclusive institution. The dictionary uses words like "assemblage,""fellowship."

Aerospace We are an aerospace company. We are not going to build railcars or boats. We are going to buildaerospace products: airplanes, launch vehicles, satellites.

Leadership - We are not here to be also-rans. We are here to lead, to be the best, nothing less.

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Business vision must stir the heart: [2 Edition]

What you can do, or dream you can, begin it. Boldness has genius, power and magic in it, said Goethe.

If a journey of a thousand miles begins with the first step, then in which direction do we step?

Figuring out the next step in business can create doubt, uncertainty and sometimes even prevent that step being taken at all.

This is where an authentic and powerful vision can make a significant difference.

There are many instances in business of visions which have failed, but following the right practical process can help you to

create one which actually works.

Your vision has to be a sincere and powerful statement that speaks to your heart as a business owner.

A truly effective vision motivates, excites and inspires you to action and is a resource during challenging times. It providesdirection, energy and determination to take a business to the next level.

Most effective visions come from our subconscious -- discovered when we can access our "real" selves. This requires bypassinglimiting beliefs and cliches and digging deep to unearth what genuinely motivates and inspires you.

Before Roger Bannister ran the first sub four-minute mile in 1954 it was widely believed to be physically impossible -- yet once

he had broken this physical and psychological barrier, others soon followed.

So what possibilities could you be excluding yourself from because of conditioning?

For the following exercise, suspend your doubts, worries, fears and concerns about the limits of your future.

Children don't put limitations on their dreams, it is a learned habit. So briefly step back to a time when you saw no limitations.

Write down your responses to the following questions:

* What do you love about your business?

* What do you find inspiring in your business?

* Why did you start your business in the first place?

* What will your business look like in 20, 50, and 100 years time?

Now read your responses. Ask yourself what each really means and record your answers. If you have talked about things like

"great customer service" -- ask yourself what this actually looks like. If you have talked about making a financial return for

yourself, ask what this will really give you?

Money has no intrinsic value in itself, so what is it you are really after and what does this mean to you?

Continue to drill down on the phrases and sentences that appear to be surface statements, that are generalisations or vague.

Continue this process until you start to discover the essence of what drives you, of what you are about.

The vision you are creating is for you.

You won't be showing this to clients and staff and it's a good thing to be self-centred with your desires.

You will know when you have touched upon authentic parts of a vision because you will literally feel it. A sentence or phrase will

have a quality of warmth, excitement or attraction.

These are the phrases you can then use to form the basis of your vision statement. Take the phrases and sentences that mean

something to you, those that contain an element of power and put them together. See if you can create a statement that speaksto your heart, that draws you forth and inspires you to be part of the organisation that has that vision as a central guiding

image.

* Lance Jensen is a director and founder of Red Hot Business Coaching. For further information www. redhot.co.nz

Copyright Independent Newspapers, Ltd. Nov 19, 2007

APA Source:

Jensen, L. (2007, Nov 19). Business vision must stir the heart. The Press. Retrieved from

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