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One-Year Anniversary

Sponsorship Materials

Date of Event: Wednesday, April 22, 2015

For the food lover with a Latin flair

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To educate the consumer about Latin cuisine and culture highlighting chefs, home cooks, cookbook authors, and restaurants worldwide.

The pages of Sofrito Magazine come to life by bringing the flavors of Latin cuisine in a cocktail setting to celebrate its 1st anniversary and the release of its Spanish edition:

Sofrito Magazine: En Español

• To create awareness and preserve Latin cuisine worldwide

• To highlight local, national and global chefs, home cooks and food connoisseurs

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SOFRITO MAGAZINE TEAM

Nelson Gonzalez – is a native New Yorker. Raised in Bayamon, Puerto Rico he learned to love and appreciate food, which is long-time tradition and right of passage. He began to cook by watching his mother carefully as she shopped the local markets- feeling, smelling, and tasting the freshest ingredients.

Nelson is an honors graduate from the New York Restaurant School with a specialized concentration in culinary arts and restaurant management. Combined with 30 years experience working in the restaurant industry throughout the New York tri-state area and Puerto Rico, along with his passion for Latino culture, is what inspired him to create and promote Sofrito Magazine.

Born in the Bronx, NY, Noelle A. Ramos-Vasconcelos is Cuban-American raised in Miami. In 2011 she founded ReOrgYou, Inc. a full service professional organizational assistance company that offers a range of services for the home and business. She implements the formulas of project management to help create functionality and order within space(s) and also in non-spatial projects execute planned outcomes. Noelle has over 15 years experience combined in sales, marketing and operations in both retail and corporate settings. Her experience includes extensive work in Latin American markets working on organizational management and communications (i.e.: office relocation prep, maintenance, deal execution & corporate liaison). Noelle holds a BS from Boston University with a dual concentration in Management Studies and Project Management, as well as a certificate in the Humanities and Philosophy from Bard College, and is fluent in Spanish. She is a board member of the National Association of Professional Women - NYC Chapter (NAPW), and a member of the Cuban Cultural Club of New York.

Chef Carlos La Cruz born and raised in Caracas, Venezuela, is a restaurant consultant, TV Chef, restaurant and club openings specialist, and food columnist. He is the author of a variety of cookbooks and is a journalist presently writing for more that 20 publications from Europe and the Americas. Some include the Spanish newspaper Prensa Libre, the magazines Spanish Event Magazine and Latino Show Magazine. Chef La Cruz is also a contributing writer in over half a dozen websites including YosoyVenezolano.com, with a following in Europe, Panama, Costa Rica, and the United States of America. His writings offer newsworthy highlights on current events within his native Venezuela.

Erisbelia Garriga from Aguadilla, Puerto Rico is an award winning cookbook author in the US, Puerto Rico, and Europe. Her list of titles includes: Homestyle Puerto Rican Cooking, Traditional Recipes with a Modern Touch! (November 2004), Sabrosuras Boricuas, Recetas Criollas Puertorriqueñas con un Toque Moderno (March 2006), De la Tierra con Sabor (March 2013), and her latest book Vegetarian Home Cooking with a Latin Flair scheduled publication June 2015. In addition, her titles have been peer reviewed by some of the nation’s leading Hispanic & non – Spanish newspapers: New York Post, Mundo Hispanico, El Vocero and Primera Hora including speaking engagements for the City University of New York systems at their 8th Annual Puerto Rican Artisans Fair & Exhibit and Second Annual Puerto Rican Authors Book Expo. She is the recipient of the 2014 "Premio Cultural - Educación" from El Instituto de Puerto Rico en la Ciudad de Nueva York (Institute of Puerto Rican Culture of New York).

Bobby Gonzalez - born and raised in the South Bronx, New York he is a multicultural motivational speaker, storyteller and poet. He grew up in a bicultural environment and draws on his native (Taino) and Latino (Puerto Rican) roots to offer a unique repertoire of discourses, readings, and performances that celebrate his indigenous heritage. Bobby has lectured at many institutions including Yale University, the University of Alaska-Fairbanks, and the University of Alabama-Huntsville. As a storyteller Bobby has had the privilege of performing at Carnegie Hall, the Museum of Television & Radio, and the Detroit Institute of Arts. He has given poetry readings at the National Museum of the American Indian, the University of North Dakota, and the Nuyorican Poets Café. Bobby has authored two poetry books: “The Last Puerto Rican Indian-A Collection of Dangerous Poetry” and his latest book “Taino Zen”, published in the fall of 2014. Bobby González seeks to empower his audiences by encouraging them to embrace their heritage and use this knowledge to create a dynamic future.

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SOFRITO MAGAZINE 2015 Planned Events

1. Title: Williams-Sonoma Cooking demo and tasting Date: Saturday February 7, 2015 Time: 1-3pm Location: Shops at Columbus Circle 10 Columbus Circle NY, NY 10019

2. Title: 1st Year Anniversary Party & Sofrito Magazine: En Español Version Release Date: Wednesday April 22, 2015 Time: 7-10pm Projected Venues: Hudson Hotel, El Museo del Barrio & Norwood Club

3. Title: Dinner & Conversation Series w/ Sofrito Magazine, highlighting Mexican cuisine with Chef Ralph Martinez & Special Guests Dates: May, July, December

4. Title: A “Taste” of NAPW featuring Sofrito’s Magazine Cooking Demo with Chef

Wanda of WPSE Delightful Taste Date: July 2015 Time: 6:00pm -8:30pm

5. Title: Sofrito Magazine Fall Food and Wine Festival Date: October 2015

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One-Year Anniversary Celebration Event Projected Reach

New Media & Social Networking Outlets (Consistent presence and aggressive outreach on:)

! Website: www.sofritomagazine.com ! Facebook: https://www.facebook.com/SofritoMagazine ! Pinterest: http://www.pinterest.com/sofritomagazine ! Twitter: https://twitter.com/sofritomagazine ! Tumblr: http://instagram.com/sofritomagazine ! Instagram: http://instagram.com/sofritomagazine/ ! Other cultural food based blogs and websites

Expected # of attendees: 200 Expected Press & Supporters

• NBC News • Univision • ABC • Telemundo • NYC Gay Men’s Chorus • N.A.P.W. (National

Association of Professional Women)

• Columbia University, Teachers College

• e-Contenido • Rums of Puerto Rico • Zoraida’s Coquito • Sofregit

• Cuban Cultural of New York

• CUNY • City of New York • ReOrgYou, Inc. • NY Times • Barclays • The BeBe Group • The Living Room • Food Network Food &

Wine Festival (participants & exhibitors)

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A. Gold Level - $5,000 • Pre/Post event brand recognition in all media & online outlets • Acknowledgment in all future event marketing materials • Banner ad on Sofrito Magazine website for quarter publication • Full page color ad on Sofrito Magazine for 1Q edition • Premier positioning in all event-branded apparel and giveaways • VIP access to event

B. Silver Level- $2,500

• Pre/Post event brand recognition in all media & online outlets • Acknowledgment in all future event marketing materials • Half page color ad on Sofrito Magazine for 1Q edition • Premier positioning in all event-branded apparel and giveaways • VIP access to event

C. Bronze Level - $1,250

• Pre/Post event brand recognition in all media & online outlets • Acknowledgment in all future event marketing materials • VIP access to event

D. Advertising Only

1) $500 • Quarter page color ad on Sofrito Magazine 1Q edition • Acknowledgment in all event marketing materials (non-apparel)

2) $250 • Pre/Post event recognition on social media outlets • Acknowledgment in all event marketing materials (non-apparel)

E. Friend/ Supporter -$150

• Pre/Post event recognition on social media outlets

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Date: Name: Company/ Organization: Title: Mailing Address, City, State, Zip /Postal Code: Billing Address, City, State, Zip /Postal Code: Telephone: Email: Website & all social media URL’s: Select sponsorship package Gold Level Silver Level Bronze Level Friend/ Supporter Advertising $500 Advertising $250 Total sponsorship: $

Other Sponsorship Opportunities:

1) Food & beverage 2) Gift bags/product giveaways 3) Branded apparel 4) Exhibitors 5) Venue 6) Panel discussion

All Check payments mail to: Sofrito Magazine Attn: Nelson Gonzalez Signature: _______________________________________________ Terms & Conditions: full payment and completed application must be submitted in order to activate sponsorship.

Email nelson.gonzalez@sofritomagazine.com Thank you for participating and we look forward to a fun evening of networking and building new friendships

Payment Type Credit Card # Exp. Date 3 or 4 digit code Visa MasterCard AMEX Discover PayPal n/a n/a n/a