sample site measurement outline

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METRICS GOAL BENCHMARK (AVG Monthly) COMMENTS OPERATIONAL METRICS Browser Types N/A Microsoft, Mozilla & Google (67%) Browser types to help in the design of the website (Mozilla, Google, Microsoft, etc.) Search Engines N/A Google, Yahoo & Bing Paid Engines Vs. Organic to measure the effectiveness of marketing campaign Sites /URLs N/A Identify source of incoming traffic outside search engines Operating Systems N/A Windows XP, 7 & Vista (82%) Operating Systems to help in the design of the website (Windows XP, Vista, 7, Mac, etc.) Screen Sizes N/A Width: 1,000-1,499 & Height: 550-599 Width and height of browser to help in the design of the website PERFORMANCE METRICS Total Visits /Time on Site N/A 211 & 8.06 min Number of Visits and time spent on site per visit to better understand visitors’ behavior Most Common Paths N/A Enter\Connexions Homepage\Exit (67%) Most common paths to identify traffic activity on site Unique Visits N/A 180 Measurement of continued costumer engagement in terms of absolute number of visits Page Views per Visit 3 Measurement of interest and engagement in a single visit KPIs Enrollments Measurement of effectiveness of Gamunex Connexions network Repeat Visits 73 Measurement of effectiveness of the website Page Visits to Therapy & Indication Measurement of visitor interest in therapy and indication pages Page Visits to Key Program Content and/or Downloads PI from Connexions Site (31%) Most popular / least popular downloads to customize the content Sample Site Measurement Outline

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Page 1: Sample Site Measurement Outline

METRICS GOAL BENCHMARK (AVG Monthly) COMMENTS

OP

ER

AT

IO

NA

L M

ET

RIC

S

Browser Types N/A Microsoft, Mozilla & Google (67%) Browser types to help in the design of the website (Mozilla, Google, Microsoft, etc.)

Search Engines N/A Google, Yahoo & Bing Paid Engines Vs. Organic to measure the effectiveness of marketing campaign

Sites /URLs N/A Identify source of incoming traffic outside search engines

Operating Systems N/A Windows XP, 7 & Vista (82%) Operating Systems to help in the design of the website (Windows XP, Vista, 7, Mac, etc.)

Screen Sizes N/A Width: 1,000-1,499 & Height: 550-599 Width and height of browser to help in the design of the website

PE

RF

OR

MA

NC

E

ME

TR

IC

S

Total Visits /Time on Site N/A 211 & 8.06 min Number of Visits and time spent on site per visit to better understand visitors’ behavior

Most Common Paths N/A Enter\Connexions Homepage\Exit (67%) Most common paths to identify traffic activity on site

Unique Visits N/A 180 Measurement of continued costumer engagement in terms of absolute number of visits

Page Views per Visit 3 Measurement of interest and engagement in a single visit

KP

Is

Enrollments Measurement of effectiveness of Gamunex Connexions network

Repeat Visits 73 Measurement of effectiveness of the website

Page Visits to Therapy & Indication

Measurement of visitor interest in therapy and indication pages

Page Visits to Key Program Content and/or Downloads

PI from Connexions Site (31%) Most popular / least popular downloads to customize the content

Sample Site Measurement Outline

Page 2: Sample Site Measurement Outline

Site Reporting - Operational View

Page 3: Sample Site Measurement Outline

Key Insights

Performance Metrics & KPIs

Site Reporting - Activity & Performance View

Page 4: Sample Site Measurement Outline

Site Reporting - Integrated Campaign Report

Page 5: Sample Site Measurement Outline

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Brand Share of Voice

Mentions – Brand x

Mentions – Competitor a

Mentions – Competitor b

Mentions – Competitor c

Monthly Chatter

Bra

nd

x M

en

tio

ns

Insights:

• Overall share of voice is 27% which is inline with competitors and only slightly less than competitor “b” at 29%

• Ist Qtr 2012 chatter is slightly below 2011 levels

• Key word cloud shows top phrases associated with brand are:

• Percent activity by Social Network

** Data through 4/30/2012…

Monthly Brand Chatter Across All Social Networks

Current Month Share of Voice (Across Social Networks)

Key Word/ Phrase Cloud

Brand Social Activity by Network

Social Media – Activity View