sample hotel business plan
TRANSCRIPT
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Business PlanConrad-Hilton Dhaka
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Analysis for Brand Hotel
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External Environment Key National Statistics National Economy & Market Analysis Local Economy & Market Analysis
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Key National Statistics
2010 2011 2012 2013
2014
GDP Growth %
6 6.3 6.7 7 7.1
CPI Growth %
6 6 6.5 7 7
Wage Inflation %
12.5 13 13 14 14
Currency Against USD
70 71 72 74 75
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Competitive Environment Key Local Hotel Market Statistics Local Market Synopsis SWOT Analysis of Competitors Competitive Summery
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Key Local Hotel Market Statistics
2010 2011 2012 2013 2014
Supply Of Room Nights
440000 450000 450000 470000 500000
Demand Of Room nights
300000 350000 320000 340000 350000
City Occupancy %
68 77 71 72 70
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Local Market Synopsis New Venture will be set up after recession &
FDI will be increased.
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SWOT Analysis Of Competitors WESTIN Dhaka Radisson Water Garden Hotel Hotel Sarina Pan Pacific Sonargaon Dhaka Hotel Sheraton
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SummaryCompetitor Name 2012
RGI2013RGI
2014RGI
2015RGI
Pan Pacific Sonargaon
.86 .9 .9 .85
Dhaka Sheraton .6 .75 .8 .9
The Westin 1.47 1.3 1.1 1
Hotel Sarina .5 .5 .45 .45
Radisson water Garden
1.3 1 .9 .79
Proposed Hotel .8 1.2
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Demand Quantification Average Occupancy 65% Break even Occupancy 45% Total Rooms ofcompetitors:1160(Approx) Total Potentials of Rooms:
(Total Rooms X Average Occupancy)/ Break even Occupancy
=(1160X65)/45 = 1675
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Demand Quantification Minimum Demand
( Average Occupancy- Break Even Occupancy) X Total Rooms / Break Even Occupancy
=(65-45)X1160/45 =20X1160/45 =515
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Demand Quantification Maximum No of Rooms
Demand / Break Even Occupancy X100 =515 / 45X100 =1144
Assume The Proposed Hotel No of rooms Will Be
310
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Technical Details Profile of the Proposed Hotel Name: Conrad Star Category: 5/4 Star No of Rooms: 310 Address: Dhaka Finance: Self or bank Type : Private Ownership Facilities: Accommodation, Restaurant, bar Etc Man power: 650 Type of Contract: Permanent &Contractual
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Marketing Plan Will be discussed later
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Global Hotel Ranking Luxury Upper Upscale Upscale Mid scale
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Luxury Hotel Conrad------Hilton Ritz Carlton------Marriot
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Upper Upscale Hilton------Hilton Marriot-----Marriott Westin------Starwood Double Tree----Hilton Haytt Regency------Haytt
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Upscale Radisson----- Carlson Courtyard------Marriott Hilton Garden Inn----Hilton
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Mid scale Ramada Holiday Inn Best Western
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Our Brand Preference Upper Upscale
Upscale
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Thank You