sample goonj report

For: Star PlusGeo: India (Primary)

Actionable IntelligenceFor Television Audience Mapping

13th June, 2012Vol – 0.1

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Content Index (Sample)Overall Index-Volumes-Mood-Interest - countries-Interest States-Interest cities-Interest metro/non-metro

Interest for:- Videos/Episodes- Schedules- Characters- Ring tones/ Audio- Brand Name- Show Names

Most watched shows

Most liked characters

Show Performance Card-Overall popularity (graph)/same time/ same genre-Overall mood (graph) / same time/ same genre-Overall reach-Stickyness-Instigation-TG-Ideal Brand Collaboration-Most liked in the last episode- Least liked in the last episode

People interested in ____ are also interested in:


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Star Plus22%

Zee TV16%

Colors Viacom1817%

SONY ENTERTAINMENT TV16%

SONY MAX9%

Life OK8%

Star Gold7%

SONY SAB5%

Weekly Share - Hindi GEC

Overall Index - VolumesOverall Popularity of HINDI GEC Channels– Various (60 days)

Keywords comprise: Brand Name | Top 5 Shows | 2 Popular character per show | Common spelling errors

13th June, 2012


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0

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ay 1

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nd

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ay 1

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15,

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Satu

rday

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19,

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20,

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nd

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ay 2

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Tues

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22,

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nes

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23,

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24,

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ay 2

5, 2

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26,

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2

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day

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27,

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2

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nd

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ay 2

8, 2

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Tues

day

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29,

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nes

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30,

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31,

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e 07

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zee star plus colors sony

Overall Index - VolumesOverall Popularity of Channels– Various (60 days)


13th June, 2012


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13.5

14

14.5

15

15.5

16

16.5

17

17.5

18

0

1

2

3

4

5

6

7

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

zee star plus colors sony Total

Overall Index - VolumesOverall Popularity of Channels– Various (60 days) - Weekdays


13th June, 2012


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Overall Index - MoodOverall Popularity of Channels– Various (60 days)

0

20

40

60

80

100

120

140

160

Star Plus Colors Zee Tv Life Ok SAB TV Sony Max Sony

13 16 16 16 11 15 13

1116

12 13 19 15 14

19 1317 11

6

1618

17 16 1914

8

14 12

17 1615

14

9

12 17

Wonder Love Laughter Fury Disgust Compassion Horror Peace Heroic


13th June, 2012


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0

10

20

30

40

50

60

70

80

90

100

Wonder Love Laughter Fury Disgust Compassion Horror Peace Heroic

1319

1118 19

13 17 16 17

16

18

1614 13

1416 16 16

1612

12

17 17

14

1910

15

16 11

13

1611

16

14

1414

11 1319

76 14

818 9

15 14 15 1516

1214 12

12

13 13 14 1318 17

12 14 17



13th June, 2012


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Star Plus Colors Zee Tv Life Ok Star Plus Sony Max Sony

Wonder 13 16 16 16 11 15 13

Love 19 18 12 11 13 14 13

Laughter 11 16 12 13 19 15 14

Fury 18 14 17 16 7 15 13

Disgust 19 13 17 11 6 16 18

Compassion 13 14 14 16 14 12 17

Horror 17 16 19 14 8 14 12

Peace 16 16 10 14 18 12 14

Heroic 17 16 15 14 9 12 17

-

20.00

40.00

60.00

80.00

100.00

120.00

140.00

160.00

Star Plus ColorsZee Tv

Life OkSAB TV

Sony Max Sony

143.00 139.00

132.00

125.00

105.00

125.00 131.00

13th June, 2012

Aggregate Emotions


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Overall Index – Geo - CountryOverall Popularity of Channels– Various (60 days) - Countries


0

5

10

15

20

25

30

35

40

45

India United Arab Emirates

Australia Canada United Kingdom Pakistan United States

35

28

6

13

21

45

17

Star Plus

13th June, 2012


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Overall Index – Geo - CityOverall Popularity of Channels– Various (60 days) - Cities


0

10

20

30

40

50

60

70

80

90

100

100

78 7772

35

21 19 19 18 16 15 139

51

Star Plus

13th June, 2012


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Overall Index – Interest - ContentOverall Popularity of Channels– Various (60 days)


22 18 15 11 12 814

1819

1714 9

7

16

20 19

16

13 11

8

15

19 19

17

13

10

7

16

20 19

16

13

10

7

15

19 20

16

13

9

8

15

0

20

40

60

80

100

120

140


Videos/Episodes Schedules Characters Ring tones/ Audio Brand Name Show Names

13th June, 2012


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Satyamev Jayate | analysis

13th June, 2012

Genre: RealityFormat: TV Talk ShowLanguage: Hindi (Primary) | Bengali | Malayalam | Marathi | Tamil | TeleguBroadcasting Channel: Star TV Simulcast: Doordarshan | STAR World | STAR Utsav | STAR Pravah | STAR Jalsha | Asianet | STAR Vijay | Eenadu TV

Running Time: 60 Mins

Broadcast Time: Sunday 11:00 AM IST

Production Company: Aamir Khan Productions

Keyword Bucket: Show Name, Twitter handle, Host Name, Name of the episodes, Themes, Short form of the name and variations, music director, song names, lyricists, name of panelists, channel names, sponsor brands, sub-sponsor brands,


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13th June, 2012

Overall Popularity

Measure of the valid mentions per day.

Keyword Bucket: Show Name, Twitter handle, Host Name, Name of the episodes, Themes, Short form of the name and variations, music director, song names, lyricists, name of panelists, channel names, sponsor brands, sub-sponsor brands

Platforms: Facebook, Twitter, YouTube, News, PR, Blogs, Forums, Official Website, Flickr, Influencers – Platforms, Goonj Mood Boards, Search Volumes – Google, Alexa Ranking of Respective Platforms


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-

1.00000

2.00000

3.00000

4.00000

5.00000

6.00000

7.00000

8.00000

9.00000

satyamev jayate

Overall Index – Interest - ContentOverall Popularity Satyamev Jayate– Various (60 days)


13th June, 2012


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13th June, 2012

Overall Popularity - Comparison

Measure of the valid mentions per day for the show in comparison to other shows during the same period of time.

Keyword Bucket: Show Name, Twitter handle, Host Name, Name of the episodes, Themes, Short form of the name and variations, music director, song names, lyricists, name of panelists, channel names, sponsor brands, sub-sponsor brands

Platforms: Facebook, Twitter, YouTube, News, PR, Blogs, Forums, Official Website, Flickr, Influencers – Platforms, Goonj Mood Boards, Search Volumes – Google, Alexa Ranking of Respective Platforms

Star PlusDIYA AUR BAATI HUM 2100 thursSAATHIYA SAATH NIBHANA 1900 friEK HAZARON MEIN MERI BEHNA HAI 2030YEH RISHTA KYA KEHLATA HAI 2130IS PYAAR KO KYA NAAM DOON 2000SATYAMEV JAYATE 1100PRATIGYA 2230

Zee TVKNORR SOUPY DID LITTLE MASTER 2 2100PUNARVIVAH 2230PAVITRA RISHTA 2100MRS KAUSHIK KI PAANCH BAHUEIN 2200

PHIR SUBAH HOGI 2130SAPNE SUHANE LADAKPAN KE 1930HITLER DIDI 2000

ColorsBALIKA VADHU 2000UTTARAN 2200MADHUBALA EK ISHQ EK JUNOON 2030PARICHAY 2130SASURAL SIMAR KA 1930NA BOLE TUM NA MAINE KUCHH KAHA 2230CHHAL SHEH AUR MAAT 2100

SonyC.I.D. 2200CRIME PATROL 2300BADE ACHHE LAGTE HAIN 2230KYA HUA TERA VAADA 2200INDIAN IDOL-6 2030PARVARISH 2130KUCH TOH LOG KAHENGE 2300SAAS BINA SASURAL 2100CRIME PATROL 2300BADE ACHHE LAGTE HAIN


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13th June, 2012

0

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nd

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day

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nd

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ay 1

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day

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15,

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nes

day

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16,

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May

17,

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ay, M

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Satu

rday

, May

19,

201

2

Sun

day

, May

20,

201

2

Mo

nd

ay, M

ay 2

1, 2

012

Tues

day

, May

22,

201

2

Wed

nes

day

, May

23,

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2

Thu

rsd

ay,

May

24,

201

2

Frid

ay, M

ay 2

5, 2

012

Satu

rday

, May

26,

201

2

Sun

day

, May

27,

201

2

Mo

nd

ay, M

ay 2

8, 2

012

Tues

day

, May

29,

201

2

Wed

nes

day

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30,

201

2

Thu

rsd

ay,

May

31,

201

2

Frid

ay, J

un

e 01

, 201

2

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02, 2

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day

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03, 2

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nd

ay, J

un

e 04

, 201

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day

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05, 2

012

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nes

day

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06, 2

012

Thu

rsd

ay,

Jun

e 07

, 201

2

Frid

ay, J

un

e 08

, 201

2

Satu

rday

, Ju

ne

09, 2

012

Sun

day

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ne

10, 2

012

Mo

nd

ay, J

un

e 11

, 201

2

satyamev jayate diya aur baati hum saathiya saath nibhana balika vadhu dance india dance


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0

0.01

0.02

0.03

0.04

0.05

0.06

0.07

0.08

0.09

0.1

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

satyamev jayate diya aur baati hum saathiya saath nibhana balika vadhu dance india dance Average

Overall Index – Interest - ContentOverall Popularity Satyamev Jayate– Various (60 days) - Weekdays


13th June, 2012


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Overall Index – Interest - ContentOverall Popularity Satyamev Jayate– Various (60 days) – Weekdays - Heatmap


13th June, 2012

SatyamevJayate

Diya aur BaatiHum

Saathiya SaathNibhana

Balika Vadhu Dance India Dance

Average

Monday0.054753723 0.016036655 0.013058419 0.019243986 0.019014891 0.024421535

Tuesday0.030927835 0.022451317 0.016036655 0.024742268 0.013745704 0.021580756

Wednesday0.026116838 0.021993127 0.01580756 0.024742268 0.012600229 0.020252005

Thursday0.024284078 0.023367698 0.016953036 0.025200458 0.012142039 0.020389462

Friday0.021076747 0.024513173 0.017640321 0.024742268 0.012371134 0.020068729

Saturday0.025658648 0.020160367 0.013058419 0.01626575 0.025887743 0.020206186

Sunday0.091408935 0.010996564 0.008247423 0.009163803 0.03069874 0.030103093


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0.000

0.100

0.200

0.300

0.400

0.500

0.600

India United Arab Emirates

Bangladesh Singapore Australia Saudi Arabia United Kingdom China Canada United States

0.538

0.167

0.129

0.059

0.022 0.022 0.016 0.016 0.016 0.016

Satyamev Jayate

Overall Index – Interest - GeoOverall Popularity Satyamev Jayate– Various (60 days) - Countries


13th June, 2012


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0.000

0.020

0.040

0.060

0.080

0.100

0.120 0.111

0.084 0.084 0.081 0.0810.074 0.073 0.072

0.0670.061 0.059 0.056

0.049

0.0280.021

Overall Index – Interest - GeoOverall Popularity Satyamev Jayate– Various (60 days) - Cities


13th June, 2012


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13th June, 2012

00.005

0.010.015

0.020.025

satyamev jayate diya aur baati hum saathiya saath nibhana balika vadhu dance india dance

Overall Popularity

Overall Impact

Satyamev Jayate Diff from Average

Frequency of mentions (60 day average)

362/100 262%

Total Number of Mentions within 72 hours of telecast

543/100 443%

Overall Impact

Satyamev Jayate Diff from Average

Content Instigation (Weightage and content produced within 6 hrs)

182/100 82%

Content Stickiness (Weightage and Maven)

342/100 242%


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DeliveryHow is the television report delivered

Proposed Schedule

•Day 1 - Taking a brief – understanding marketing/business problem•Day 7 - Alpha Report Version 1 Delivered – week 1•Day 14 - Alpha Report Version 2 Delivered – week 2•Day 21 - Beta Report Version 1 Delivered – week 3•Day 28 - Beta Report Version 2 Delivered – week 4•Day 35 - Online Version of the report delivered with secured login

•Primary Usage: Actionable insights which lead to •Web page optimization•Better video monetization•Better content placement•Efficient research and user insights•Feedbacks on storylines•Competition analysis


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ComparisonHow does it fare in comparison to other Business Intelligence reports?

Comparison

•Primary Usage: Actionable insights which lead to •Web page optimization•Better video monetization•Better content placement•Efficient research and user insights•Feedbacks on storylines•Competition analysis

Other BI Tools Goonj

Weitages for Platforms/Types of content NO Yes

Separate Maven Tracking NO Yes

Mood Tracking NO Yes

9 Emotions NO Yes

Customised Analysis NO Yes

Integration of analysis to service NO Yes


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Thanks.Goonj is a proprietary technology

sample goonj report

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