sample dashboard - lead generation key metrics … dashboard - lead generation key metrics report...

Sample Dashboard - Lead Generation

Key Metrics Report

DateDateDateDate Page ViewsPage ViewsPage ViewsPage Views VisitsVisitsVisitsVisits Unique VisitorsUnique VisitorsUnique VisitorsUnique VisitorsJan 1 280 100 97Jan 2 1,506 375 347Jan 3 1,936 441 397Jan 4 1,555 363 331Jan 5 316 99 98Jan 6 417 133 127Jan 7 1,837 423 381Jan 8 1,719 435 397Jan 9 2,200 467 424Jan 10 1,783 405 378Jan 11 1,671 373 328Jan 12 250 93 90Jan 13 492 132 128Jan 14 1,634 422 386Jan 15 1,845 437 398Jan 16 1,939 467 423Jan 17 2,088 479 448Jan 18 1,594 384 351Jan 19 331 104 99Jan 20 443 108 106Jan 21 1,686 402 367Jan 22 1,989 464 423Jan 23 2,067 463 423Jan 24 2,060 441 396Jan 25 1,491 370 345Jan 26 360 105 100Jan 27 581 157 149Jan 28 1,944 461 427Jan 29 1,788 441 414TotalTotalTotalTotal 43,85843,85843,85843,858 10,45310,45310,45310,453 8,4728,4728,4728,472

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Sample Dashboard

Search Engines - Natural Report

DateDateDateDate GoogleGoogleGoogleGoogle Microsoft BingMicrosoft BingMicrosoft BingMicrosoft Bing Yahoo!Yahoo!Yahoo!Yahoo! AOL.com SearchAOL.com SearchAOL.com SearchAOL.com SearchOct 5,338 86% 432 7% 305 5% 35Nov 7,671 86% 730 8% 365 4% 61Dec 6,620 86% 571 7% 350 5% 54Jan 8,510 86% 781 8% 387 4% 71Feb 7,414 84% 741 8% 399 5% 49Mar 8,539 86% 731 7% 435 4% 56Apr 7,733 84% 788 9% 376 4% 53May 7,288 85% 743 9% 339 4% 60Jun 7,917 85% 849 9% 321 3% 49Jul 8,106 86% 754 8% 346 4% 49Aug 9,663 86% 926 8% 433 4% 51Sep 8,257 84% 917 9% 383 4% 83Oct 8,791 84% 968 9% 445 4% 55Nov 8,877 83% 1,070 10% 481 4% 70Dec 8,483 84% 906 9% 449 4% 30Jan 10,690 84% 1,179 9% 520 4% 56Feb 10,444 84% 1,146 9% 561 5% 46Mar 9,866 83% 1,277 11% 466 4% 43Apr 9,506 84% 1,073 9% 463 4% 84May 9,117 83% 1,193 11% 418 4% 42Jun 8,655 83% 1,083 10% 360 3% 75Jul 9,614 83% 1,228 11% 414 4% 36Aug 9,960 84% 1,191 10% 460 4% 56Sep 8,613 84% 942 9% 364 4% 51Oct 9,684 82% 1,194 10% 475 4% 65Nov 8,359 81% 1,079 10% 416 4% 75Dec 7,531 82% 939 10% 351 4% 28Jan 10,427 83% 1,234 10% 460 4% 59Feb 9,791 83% 1,114 9% 474 4% 40Mar 9,584 82% 1,181 10% 479 4% 47Apr 10,368 83% 1,265 10% 482 4% 58May 9,739 82% 1,271 11% 444 4% 62Overall SearchesOverall SearchesOverall SearchesOverall Searches 333,932333,932333,932333,932 84%84%84%84% 37,92037,92037,92037,920 10%10%10%10% 15,73315,73315,73315,733 4%4%4%4% 2,0342,0342,0342,034

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Sample Dashboard

Search Engines - All Report

Search Engines - AllSearch Engines - AllSearch Engines - AllSearch Engines - All SearchesSearchesSearchesSearches1. Google 172,338 85.5%2. Microsoft Bing 17,438 8.6%3. Yahoo! 5,871 2.9%4. search.comcast.net 1,057 0.5%5. AOL.com Search 890 0.4%6. Ask Jeeves 652 0.3%7. mywebsearch 412 0.2%8. Google - Canada 381 0.2%9. Google - India 376 0.2%

10. AVG Secure Search 306 0.2%11. Google - United Kingdom 233 0.1%12. Google - Turkey 168 0.1%13. Google - Philippines 122 0.1%14. search-results.com 90 0.0%15. Google - Australia 78 0.0%16. Dogpile 77 0.0%17. Google - Germany 60 0.0%18. Google - Brasil 55 0.0%19. Google - Pakistan 46 0.0%20. Google - Hong Kong 43 0.0%21. Google - Saudi Arabia 43 0.0%22. m.bing 42 0.0%23. Google - France 40 0.0%24. Google - Ukraine 38 0.0%25. Google - Italy 33 0.0%26. Google - Mexico 30 0.0%27. Google - Egypt 30 0.0%28. Google - Romania 28 0.0%29. Google - United Arab Emirates 26 0.0%

TotalTotalTotalTotal 201,627201,627201,627201,627

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Sample Dashboard

Homepage Pull Report

Location by DestinationLocation by DestinationLocation by DestinationLocation by Destination InstancesInstancesInstancesInstances Contact Page - ViewContact Page - ViewContact Page - ViewContact Page - View Contact - FormsContact - FormsContact - FormsContact - Forms1. Position 1 129 48 10

1. Featured Pull 1 129 44.9% 48 102. Position 3 63 20 8



1. Featured Pull 2 44 15.3% 8 0

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Sample Dashboard

Rendered Experience Report

Rendered ExperienceRendered ExperienceRendered ExperienceRendered Experience VisitsVisitsVisitsVisits Page ViewsPage ViewsPage ViewsPage Views1. Desktop 10,860 39.6% 42,951 40.0%2. Widescreen 9,716 35.4% 42,103 39.2%3. Smartphone 4,164 15.2% 11,616 10.8%4. Tablet 3,321 12.1% 10,689 10.0%

TotalTotalTotalTotal 27,43727,43727,43727,437 107,359107,359107,359107,359

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Report Type: GraphicalFilter: All Paths

Selected Page: Home Page2nd level branches: 53rd level branches: 5Include Current Data: Yes

Next Page Flow Report

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Sample Dashboard

Marketing Channel Report

Last Touch Channel Visits Request an Appointment Page Request an Appointment1. Natural Search 25,558 30.3% 3,192 48.9% 929 47.7%2. Direct 43,591 51.7% 1,107 17.0% 336 17.2%3. Paid Search 6,059 7.2% 865 13.3% 279 14.3%4. Natural Search - Branded 6,634 7.9% 917 14.0% 263 13.5%5. Session Refresh 2,210 2.6% 223 3.4% 97 5.0%6. Referring Domains 1,402 1.7% 169 2.6% 27 1.4%7. Other Campaigns 142 0.2% 40 0.6% 14 0.7%8. QR Codes 7 0.0% 10 0.2% 2 0.1%9. Social Networks 245 0.3% 5 0.1% 1 0.1%

Total 84,246 6,528 1,948

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Sample Dashboard

Lead ReportLead ReportLead ReportLead Report

DateDateDateDate Selected MonthSelected MonthSelected MonthSelected Month 4 Weeks Prior4 Weeks Prior4 Weeks Prior4 Weeks PriorOct 1 31 36Oct 2 27 21Oct 3 25 25Oct 4 21 16Oct 5 15 9Oct 6 8 14Oct 7 32 39Oct 8 27 29Oct 9 32 16Oct 10 26 22Oct 11 18 13Oct 12 9 9Oct 13 11 10Oct 14 27 40Oct 15 26 31Oct 16 21 22Oct 17 19 22Oct 18 24 14Oct 19 10 7Oct 20 11 7Oct 21 40 28Oct 22 50 22Oct 23 18 34Oct 24 28 28Oct 25 20 18Oct 26 13 10Oct 27 15 8Oct 28 31 38Oct 29 28 31Oct 30 25 27Oct 31 14 25TotalTotalTotalTotal 702702702702 671671671671

Lead ReportLead ReportLead ReportLead Report

Lead FunnelLead FunnelLead FunnelLead Funnel

Conversions OctoberVisits to Request an Appointment 2.37Request an Appoin...st an Appointment 29.41

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Sample Dashboard

Lead Report

DateDateDateDate Selected PeriodSelected PeriodSelected PeriodSelected PeriodOct 209Nov 250Dec 243Jan 411Feb 304Mar 365Apr 273May 257Jun 320Jul 333Aug 372Sep 328Oct 354Nov 354Dec 327Jan 460Feb 410Mar 391Apr 393May 415Jun 418Jul 467Aug 433Sep 415Oct 506Nov 472Dec 465Jan 582Feb 596Mar 572Apr 581May 611TotalTotalTotalTotal 15,97515,97515,97515,975

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Sample Dashboard

Email Address Report

Email Address Instances1. [email protected] 13 15.3%2. [email protected] 11 12.9%3. [email protected] 6 7.1%4. [email protected] 5 5.9%5. [email protected] 4 4.7%6. [email protected] 4 4.7%7. [email protected] 4 4.7%8. [email protected] 4 4.7%9. [email protected] 4 4.7%

10. [email protected] 3 3.5%11. [email protected] 3 3.5%12. [email protected] 3 3.5%13. [email protected] 3 3.5%14. [email protected] 3 3.5%15. [email protected] 2 2.4%16. [email protected] 2 2.4%17. [email protected] 1 1.2%18. [email protected] 1 1.2%19. [email protected] 1 1.2%20. gregorr@websitecom 1 1.2%21. [email protected] 1 1.2%22. [email protected] 1 1.2%23. [email protected] 1 1.2%24. [email protected] 1 1.2%25. [email protected] 1 1.2%26. [email protected] 1 1.2%27. [email protected] 1 1.2%

Total 85

Phone Number Report

Phone Number Instances1. 800-555-3332 24 52.2%2. 800-555-1123 4 8.7%3. 253-555-5754 2 4.3%4. +32/ 2 555 56 55 2 4.3%5. 253-555-3492 2 4.3%6. 763-555-6546 1 2.2%7. 800-555-3280 1 2.2%8. 206-555-0522 1 2.2%9. +32/2 555 56 56 1 2.2%

10. 972-555-7120 1 2.2%11. 877-555-7297 1 2.2%12. 763-555-6528 1 2.2%13. 763-555-7230 1 2.2%14. +32/ 555 555 609 1 2.2%15. 800-555-2331 1 2.2%16. +44/ 555 723 999 1 2.2%17. 763-555-7202 1 2.2%

Total 46

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Sample Dashboard

Document Name Report

Document NameDocument NameDocument NameDocument Name InstancesInstancesInstancesInstances1. MAT14PDAWW.pdf 231 6.5%2. MHN30PDAWW.pdf 200 5.6%3. BDS_WHWF09810_Spec.pdf 192 5.4%4. Caco_Broch.pdf 183 5.1%5. MYG_INVESTOR_WEB-0213.pdf 183 5.1%6. dfc_broch.pdf 104 2.9%7. Maytag_Signs.pdf 77 2.2%8. BDS_W620CC_Spec.pdf 70 2.0%9. CHW8990XW.pdf 67 1.9%

10. CCI_FasCard_HypeSheet.pdf 66 1.9%11. MFR18PDCWS.pdf 66 1.9%12. MHN30PR_Spec.pdf 54 1.5%13. MHN30PR.PDF 53 1.5%14. BDS_PR_052811.pdf 53 1.5%15. MAT14CS.pdf 51 1.4%16. BDS_W4250S_Spec.pdf 49 1.4%17. MLE_MLG20PR.pdf 43 1.2%18. SFNLCFS.pdf 41 1.2%19. CAM2762TQ.pdf 41 1.2%20. CAM2742TQ.pdf 41 1.2%21. MAT15MN_Spec.pdf 40 1.1%22. BDS_W485S_Spec.pdf 40 1.1%23. MFR30PN_Spec.PDF 38 1.1%24. MFR30PDCTS.pdf 37 1.0%25. BDS_W630CC_Spec.pdf 35 1.0%26. USCap_app.pdf 35 1.0%27. MAT15MN.PDF 35 1.0%28. BDS_W4130S_Spec.pdf 35 1.0%29. BDS_W645CC_Spec.pdf 33 0.9%


Social Media Site

Social Media SiteSocial Media SiteSocial Media SiteSocial Media Site InstancesInstancesInstancesInstances1. Facebook 467 70.5%2. YouTube 70 10.6%3. LinkedIn 63 9.5%4. Twitter 62 9.4%

TotalTotalTotalTotal 662662662662

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Sample Dashboard

A/B Test Results

A/B Testing Variable Instances Contact Page View CTA CTR1. Call to Action Version 2 533 53.0% 97 63.0% 18%2. Call to Action Version 1 473 47.0% 57 37.0% 12%

Total 1,006 154 15%

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Sample Dashboard

Countries Report

CountriesCountriesCountriesCountries VisitsVisitsVisitsVisitsUnited States 270,627 98.8%India 613 0.2%Canada 439 0.2%United Kingdom 329 0.1%Turkey 170 0.1%Philippines 161 0.1%France 126 0.0%Germany 95 0.0%Australia 85 0.0%Pakistan 71 0.0%China 50 0.0%Mexico 49 0.0%Brazil 44 0.0%United Arab Emirates 42 0.0%Egypt 40 0.0%Russian Federation 39 0.0%Malaysia 39 0.0%Indonesia 35 0.0%Ukraine 35 0.0%Netherlands 33 0.0%Saudi Arabia 32 0.0%Thailand 30 0.0%Italy 29 0.0%Spain 28 0.0%Israel 28 0.0%Ireland 27 0.0%Denmark 23 0.0%Romania 23 0.0%Poland 22 0.0%TotalTotalTotalTotal 273,910273,910273,910273,910

U.S. States Report

U.S. StatesU.S. StatesU.S. StatesU.S. States VisitsVisitsVisitsVisitsMinnesota (United States) 224,788 83.1%Ohio (United States) 5,245 1.9%California (United States) 5,160 1.9%Illinois (United States) 3,818 1.4%Washington (United States) 3,243 1.2%Wisconsin (United States) 2,199 0.8%Kansas (United States) 2,177 0.8%New York (United States) 2,139 0.8%Nebraska (United States) 1,904 0.7%Texas (United States) 1,847 0.7%Missouri (United States) 1,650 0.6%New Jersey (United States) 1,153 0.4%Arizona (United States) 1,148 0.4%Michigan (United States) 1,134 0.4%Colorado (United States) 1,109 0.4%Virginia (United States) 1,095 0.4%Florida (United States) 1,081 0.4%Iowa (United States) 985 0.4%Massachusetts (United States) 953 0.4%Pennsylvania (United States) 892 0.3%Georgia (United States) 814 0.3%Indiana (United States) 793 0.3%District of Columbia (United States) 750 0.3%Maryland (United States) 610 0.2%North Carolina (United States) 474 0.2%North Dakota (United States) 367 0.1%South Dakota (United States) 364 0.1%Connecticut (United States) 314 0.1%Tennessee (United States) 281 0.1%TotalTotalTotalTotal 270,627270,627270,627270,627

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Sample Dashboard

Day of Week Report

Day of WeekDay of WeekDay of WeekDay of Week VisitsVisitsVisitsVisits1. Monday 766 21.4%2. Tuesday 748 20.9%3. Wednesday 618 17.2%4. Thursday 496 13.8%5. Sunday 340 9.5%6. Friday 315 8.8%7. Saturday 312 8.7%


Hour of Day Report

Hour of DayHour of DayHour of DayHour of Day VisitsVisitsVisitsVisits1. 2:30PM 148 4.1%2. 2:00PM 147 4.1%3. 12:00PM 147 4.1%4. 9:30AM 136 3.8%5. 8:30AM 135 3.8%6. 10:00AM 133 3.7%7. 11:00AM 131 3.7%8. 8:00AM 131 3.7%9. 9:00AM 130 3.6%

10. 10:30AM 127 3.5%11. 12:30PM 124 3.5%12. 3:00PM 122 3.4%13. 1:30PM 117 3.3%14. 11:30AM 113 3.2%15. 3:30PM 107 3.0%16. 7:00AM 104 2.9%17. 7:30AM 99 2.8%18. 4:00PM 93 2.6%19. 1:00PM 90 2.5%20. 6:30AM 80 2.2%21. 5:00PM 79 2.2%22. 4:30PM 77 2.1%23. 5:30AM 72 2.0%24. 6:00AM 72 2.0%25. 4:00AM 69 1.9%26. 5:30PM 67 1.9%27. 4:30AM 66 1.8%28. 2:30AM 66 1.8%29. 3:00AM 63 1.8%


Weekend / Weekday Report

Weekend / WeekdayWeekend / WeekdayWeekend / WeekdayWeekend / Weekday VisitsVisitsVisitsVisits1. Weekday 2,938 81.9%2. Weekend 651 18.1%


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sample dashboard - lead generation key metrics … dashboard - lead generation key metrics report...

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