sampi digital marketing for chinese market
DESCRIPTION
This presentation explains why you need an experienced partner for your marketing campaign in China and how Sampi Marketing can help sell your products in Chinese market. Sampi Marketing (http://sampi.co/) is the leading provider of digital marketing solutions for Chinese market. Sampi Marketing - Reach across the Great Wall! We specialize in China SEO, SEM and PPC, social media, advertising, China market research, consulting and web technology integration in China.TRANSCRIPT
![Page 2: Sampi Digital Marketing for Chinese Market](https://reader035.vdocuments.mx/reader035/viewer/2022062706/557e05ddd8b42a20128b5001/html5/thumbnails/2.jpg)
Do you have a product or service to offer for Chinese
market?
![Page 3: Sampi Digital Marketing for Chinese Market](https://reader035.vdocuments.mx/reader035/viewer/2022062706/557e05ddd8b42a20128b5001/html5/thumbnails/3.jpg)
How can you start selling it in China?
![Page 4: Sampi Digital Marketing for Chinese Market](https://reader035.vdocuments.mx/reader035/viewer/2022062706/557e05ddd8b42a20128b5001/html5/thumbnails/4.jpg)
Do you have a product or service to offer in Chinese market?
How can you reach millions of China’s online shoppers directly?
![Page 5: Sampi Digital Marketing for Chinese Market](https://reader035.vdocuments.mx/reader035/viewer/2022062706/557e05ddd8b42a20128b5001/html5/thumbnails/5.jpg)
What challenges would you face?
![Page 6: Sampi Digital Marketing for Chinese Market](https://reader035.vdocuments.mx/reader035/viewer/2022062706/557e05ddd8b42a20128b5001/html5/thumbnails/6.jpg)
Most of the familiar digital marketing tools and
platforms are irrelevant here
![Page 7: Sampi Digital Marketing for Chinese Market](https://reader035.vdocuments.mx/reader035/viewer/2022062706/557e05ddd8b42a20128b5001/html5/thumbnails/7.jpg)
These tools are blocked from access
![Page 8: Sampi Digital Marketing for Chinese Market](https://reader035.vdocuments.mx/reader035/viewer/2022062706/557e05ddd8b42a20128b5001/html5/thumbnails/8.jpg)
These services do not have meaningful market share in
China
![Page 9: Sampi Digital Marketing for Chinese Market](https://reader035.vdocuments.mx/reader035/viewer/2022062706/557e05ddd8b42a20128b5001/html5/thumbnails/9.jpg)
There are other technical challenges in localizing sites for visitors from the Mainland
No access to Google
services and their APIs
(incl. fonts)
Google services
No access to files
stored in Dropbox or
Box.net
Online storage
Can’t share on
Facebook, Google+,
Share/follow links
Broken links to videos stored on
YouTube or Vimeo
Video links
Twitter feeds and RSS from blocked
sites won’t show
Social feeds
Google-based search
boxes won’t function properly
Site search
![Page 10: Sampi Digital Marketing for Chinese Market](https://reader035.vdocuments.mx/reader035/viewer/2022062706/557e05ddd8b42a20128b5001/html5/thumbnails/10.jpg)
Most popular online payment systems in China:
Most Chinese
never use them
PayPal
Visa
MasterCard
AMEX
• Alipay – most common, by Alibaba
• Tenpay – belongs to Tencent
• Baidu Wallet – new popular system by Baidu
• UnionPay – main banking payment network
Integrating online payment systems:
![Page 11: Sampi Digital Marketing for Chinese Market](https://reader035.vdocuments.mx/reader035/viewer/2022062706/557e05ddd8b42a20128b5001/html5/thumbnails/11.jpg)
Familiar digital marketing platforms and services prove
ineffectiveEstablishing local online
presence
Different SEO strategies
Localization challenges
Promotion through social media
Unfamiliar tools and platforms
Different online social habits and
conventions
Site functionality challenges
Requires optimizations for local
conditions
Different systems for payments, videos, social shares etc.
![Page 12: Sampi Digital Marketing for Chinese Market](https://reader035.vdocuments.mx/reader035/viewer/2022062706/557e05ddd8b42a20128b5001/html5/thumbnails/12.jpg)
Bottom line:you need an expert partner to run your marketing in China
![Page 13: Sampi Digital Marketing for Chinese Market](https://reader035.vdocuments.mx/reader035/viewer/2022062706/557e05ddd8b42a20128b5001/html5/thumbnails/13.jpg)
Do you have a product or service to offer in Chinese market?
Here is how we can help
![Page 14: Sampi Digital Marketing for Chinese Market](https://reader035.vdocuments.mx/reader035/viewer/2022062706/557e05ddd8b42a20128b5001/html5/thumbnails/14.jpg)
Our steps of marketing campaign
Market
research
•Quantitive research•Qualitive research•Competitive research
Marketing planning
•Strategy consulting•Marketing plan•Solving technical challenges
Implementation
•SEM: SEO, PPC•Local SMM•Mobile marketing•Online advertising
![Page 15: Sampi Digital Marketing for Chinese Market](https://reader035.vdocuments.mx/reader035/viewer/2022062706/557e05ddd8b42a20128b5001/html5/thumbnails/15.jpg)
Measuring results through analytics
Market research Marketing plan
Implementation Results Measurement
Fine tuning
![Page 16: Sampi Digital Marketing for Chinese Market](https://reader035.vdocuments.mx/reader035/viewer/2022062706/557e05ddd8b42a20128b5001/html5/thumbnails/16.jpg)
Main components of digital marketing
Be found on China’s internet
• Localized Chinese website• SEO: optimized for Chinese search market• PPC campaign with main search engines
Spread your message
• Microblogging social media campaigns• Reaching customers with mobile marketing• Content creation in blogs
Build and maintain
brand image
• Engaging with followers online• Advertise in relevant digital media• Integrate the right technology for optimal user experience
![Page 17: Sampi Digital Marketing for Chinese Market](https://reader035.vdocuments.mx/reader035/viewer/2022062706/557e05ddd8b42a20128b5001/html5/thumbnails/17.jpg)
Our services
![Page 18: Sampi Digital Marketing for Chinese Market](https://reader035.vdocuments.mx/reader035/viewer/2022062706/557e05ddd8b42a20128b5001/html5/thumbnails/18.jpg)
Digital marketing•Targeting main search engines:•Baidu•360 Search•Sogou
SEO
•Keyword research•Baidu account management•Performance monitoring
SEM/PPC
•Translation•Local user experience optimization•Extensive testing
Web Localization
![Page 19: Sampi Digital Marketing for Chinese Market](https://reader035.vdocuments.mx/reader035/viewer/2022062706/557e05ddd8b42a20128b5001/html5/thumbnails/19.jpg)
Social Media Marketing•Managing social media channels•Sina Weibo•Tencent Weibo•Youku-Tudou
SMM
•Copywriting•Content management & promotion•Corporate blogs•Social media
Content strategy
•Chinese voiceovers & subtitles for videos•Youku-Tudou channel management•Video content promotion
Video campaigns
![Page 20: Sampi Digital Marketing for Chinese Market](https://reader035.vdocuments.mx/reader035/viewer/2022062706/557e05ddd8b42a20128b5001/html5/thumbnails/20.jpg)
Mobile Marketing•Official account setup•Account management•Content creation and promotion•Engagement with followers
•Apps for Android and iOS•App management•App promotion through local Android stores
Mobile apps
•In-app ads•Mobile advertising accounts setup•SMS and mobile text campaigns
Mobile advertising
![Page 21: Sampi Digital Marketing for Chinese Market](https://reader035.vdocuments.mx/reader035/viewer/2022062706/557e05ddd8b42a20128b5001/html5/thumbnails/21.jpg)
Digital Brand Advertising•Ads on popular sites and portals•Targeted ads in relevant context•Banner translation and design
Digital media
•Email marketing campaigns•Building subscribers lists•Newsletters translation and design
Email marketing
•Building brand awareness•Content placement on blogging platforms•Setting up affiliate networks
Inbound marketing
![Page 22: Sampi Digital Marketing for Chinese Market](https://reader035.vdocuments.mx/reader035/viewer/2022062706/557e05ddd8b42a20128b5001/html5/thumbnails/22.jpg)
Market Research•Qualitive and quantitive research•Research on competitors•Social media listening
Competitive analysis
•Campaign efficiency metrics•Analytics data on campaign performance•Enabling data-driven decisions
Analytics and reports
•Surveys of target market•Qualitive data from focus groups•In-depth interviews of target audience
Surveys and focus groups
![Page 23: Sampi Digital Marketing for Chinese Market](https://reader035.vdocuments.mx/reader035/viewer/2022062706/557e05ddd8b42a20128b5001/html5/thumbnails/23.jpg)
Online Technology Integration•Setup of local payment systems•Alipay•Baidu Wallet•Tenpay
E-commerce integration
•Managing online stores on:•Tmall•Jingdong•Taobao
Online stores
•Solution for technical challenges•Fixing performance issues•Graphic design
Web design
![Page 24: Sampi Digital Marketing for Chinese Market](https://reader035.vdocuments.mx/reader035/viewer/2022062706/557e05ddd8b42a20128b5001/html5/thumbnails/24.jpg)
Sampi Marketingwe unlock Chinese market for you