same, same……but innovative -...
TRANSCRIPT
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1
“Same, Same……But Different” ‐ Developing Innovative Experiences
Professor. J.S. Perry Hobson, PhD
ProVice-Chancellor - Global Engagement
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Perry Hobson
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Research, education and innovation ……
Source:http://blogs.bournemouth.ac.uk/research/category/bu-research/page/35/
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Time for a Re-Think?• Its time for the industry and education to have a re-think
• We need to re-think our ‘service systems’
• We need to re-think our hotel designs
• We need to have a re-think about the experiences we are offering
• We need to innovate rather than keep on doing what we have always done
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Innovation
Its about new ideas and making them financially successful in the marketplace
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Innovation Requires Inspiration
How can we be inspired to innovate?
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Sometimes things evolve slowly 1929 ‐ 2013
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Sometimes There is a Complete Technological Shift…..or ‘Game‐Changer’
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The Mobile Phone Revolution
The modern mobile phone is now some 40+ years old
Evolution of mobile phones
Making that first truly mobile phone call back in 1973.
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Google Glasses
Allow you to see a screen in the glasses – offering information about things around you and people
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What Happens If We Don’t Innovate?
In their day, all these products/services were industry leaders - but no longer.
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The Road to………?
Burger Pizza
?
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Source:http://www.spigit.com/blog/25-definitions-of-innovation/
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Low Cost Carriers Provide Transport Solutions
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See How Low Cost Carriers Have Offered Better
Solutions in in Asia2003
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2005
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2007
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2008
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2011
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Innovation – Is it part of our industry culture? Or are we just offering more of
the same?
“Our brand is our promise to you – our promise that our fares remain great value for money, and that we will deliver a safe, reliable and innovative product”
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Their corporate philosophy is clear
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New Ideas vs Old Ways of Thinking
“The difficulty lies not in the new ideas, but in escaping from the old ones.”
‐ John Maynard Keynes
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Re-thinking the Airline Seat – is there a better solution?
“Economy Class”
Traditional -
linear thinking
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Re-thinking the Airline Seat – is there a better solution?
“CozySuite” – off
centered thinking
“Economy Class”
Traditional -
linear thinking
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Things Innovators Think About• Offer new customer services – as expectations, needs and technology are constantly changing
• Service system – how can you make/deliver or co‐produce the product/service in a new way
• Engineering and design – can you use & adapt new technologies
• Business model/systems – can it be changed, re‐organised cutting out steps, intermediaries or by outsourcing
• Marketing – find new ways to reach your customers• New markets – anticipate what tomorrow’s customers are going to need and want