sam sebastian - google, inc
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Where are we all headed? - Key digital trends affecting business and the consumer.TRANSCRIPT
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Where Are We All Headed?Key Digital Trends AffectingBusiness and the Consumer
Sam Sebastian, Director, Classifieds, Local & B2B MarketsMarch 2010
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Google Confidential and Proprietary 2
Five Digital Trends Affecting Business and the Consumer
• Open vs. Closed
• Information in the palm of your hand
• When data is abundant intelligence can win
• Computing will happen in the cloud
• Everyone will publish
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Google Confidential and Proprietary 3
Open Vs. Closed
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Google Confidential and Proprietary 4
How Many Blades Does It Take To Sell A New Razor?
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Google Confidential and Proprietary 5
Main Frame Computers
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Google Confidential and Proprietary 6
It Took A War To Set The Standard And Grow The Railroads
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Google Confidential and Proprietary 7
Mapping The Genome - An Open Effort
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Google Confidential and Proprietary 8
iTunes Created A New Market For Music
Closed Open
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Google Confidential and Proprietary 9
Open Revolutionized How We Sell Our Old Things
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Google Confidential and Proprietary 10
What Does “Open” Mean For Real Estate?
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Google Confidential and Proprietary 11
Information In The Palm Of Your Hand
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Google Confidential and Proprietary12
6.7B 4B
Source: TomiAhonen Consulting 2009
8X 4X 3.5X 3X 2.5X
Mobile Is Too Big To Ignore
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Google Confidential and Proprietary 13
How Do We Use Mobile To Improve What We Offer?
Location Movement Music
Fandago Nike Plus Shazam
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Google Confidential and Proprietary 14
How Do We Use Mobile To Improve What We Offer?
Navigation Timing
Navionics Ski Flight Track
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Google Confidential and Proprietary 15
When Data Is Abundant Intelligence Can Win
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Google Confidential and Proprietary 16
But Mining Through This Data Is Not Easy
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Google Confidential and Proprietary
192MM searchers in the U.S. and they want more from their Search results
Source: eMarketer Dashboard, September 2009, 2.Hitwise, June 2009
Subject June 2008
June 2009
Year Over Year % Change
One word 32.42% 26.48% - 18%
Two Words 29.92% 28.25% - 6%
Three Words
19.24% 22.31% + 16%
Four Words 10.16% 12.68% + 25%
Five Words 4.6% 5.77% + 25%
Six Words 1.79% 2.40% + 34%
Seven Words
0.96% 1.00% + 4%
Eight + words
0.89% 1.10% + 24%
Longer search queries, 4-8+ words, have increased up to +34% between June 2008 and June 2009.
Shorter search queries - those averaging one to two words long - have decreased up to -18%.
Consumers Seek More Specific Answers
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Google Confidential and Proprietary
Tools Are In Place To Stay Organized
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Google Confidential and Proprietary
Data Beats Opinion
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Google Confidential and Proprietary 20
Do Homebuyers And Sellers Need Information Brokers?
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Google Confidential and Proprietary 21
Computing
Will
Happen In
The
Cloud
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Google Confidential and Proprietary 22
Cloud
Computing
Has
Already
Changed
Landscapes
What was offline… …is now in the cloud
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Google Confidential and Proprietary
Companies Are Using The Cloud To Connect
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Everyone Will Publish
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Google Confidential and Proprietary 25
Web Content Is Growing At An Enormous Scale
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Google Confidential and Proprietary 26
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Google Confidential and Proprietary
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Google Confidential and Proprietary 28
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Google Confidential and Proprietary
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Thank You!