sam & sam - green charcoal patch

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Qortni Williams . Dok Chon . Young Joo Kim . Guy Laufer BUSINESS PLAN

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Sam & Sam aims to lead the natural & organic personal care market with the introduction of the Green Charcoal Patch. The product introduction will focus on a small and unique target audience with the intention of diversely and exponentially expanding its market. Sam & Sam believes in distributing high quality products rooted in the value of social and environmental responsibility.

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Page 1: Sam & Sam - Green Charcoal Patch

Qortni Williams . Dok Chon . Young Joo Kim . Guy Laufer

BUSINESS PLAN

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Sam & Sam believes in distributing high quality products rooted in the value of social and

environmental responsibility.

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GREEN CHARCOAL PATCH Natural healing by green charcoal

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Sam & Sam, LLC

TABLE OF CONTENTS I. EXECUTIVE SUMMARY II. DESCRIPTION OF BUSINESS III. DESCRIPTION OF PRODUCT ProductAttributes ProductOffering

IV. MARKETING PLAN Industry Outlook Strategic planning

Customers Demographics & Psycho-graphics Consumer Purchasing Decisions

Competition MarketPosition KeyCompetitors MarketSegmentation DistributionExpasionPlan

Advertising&Promotion AdvertisingGoals Selling Promises Media Plan PublicRelationsPlan

V. LOCATION VI. SUPPLIERS&SOURCEOFMATERIALS

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VII. MANAGEMENT VIII. FINANCIALRECAP&REQUEST Figure16:CapitalRequest Figure17:FundingRe-paymentSchedule IX. SUPPORTING DOCUMENTATION Figure 18: Cost Structure Figure 19: Market and Sales Forecast Year 1 Figure 20: Market and Sales Forecast Year 2 Figure 21: Market and Sales Forecast Year 3 Figure 22: Monthly Cash Flow Forecast Year 1 Figure 23: Monthly Cash Flow Forecast Year 2 Figure 24: Income Statements Year 1 Figure 25: Income Statements Year 2 Figure 26: Income Statements Year 3 Figure 27: Balance Sheet Year 1 Figure 28: Balance Sheet Year 2 Figure 29: Break Even Analysis References

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Sam & Sam aims to lead the natural & organic personal care market with the introduction

of the Green Charcoal Patch.

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I. EXECUTIVE SUMMARY

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Sam & Sam, LLC

OUR VISION Sam & Sam aims to lead the natural & organic personal care market with the introductionoftheGreenCharcoalPatch.Theproductintroductionwillfocusonasmallanduniquetargetaudiencewiththeintentionofdiverselyandexponentiallyexpandingitsmarket.Sam&Sambelievesindistributinghighqualityproductsrootedinthevalueofsocialandenvironmentalresponsibility.

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1 ICIS Chemical Business, April 19-25 2011, Vol. 277 Issue 14, p28,

Sam & Sam shares with its customers the belief that inasmuch as we enjoy the benefits of nature, we

have an overriding responsibility to take care of it.

BUSINESS OPPORTUNITY

Charcoalhasawidevarietyofhealingpropertiesincludingtheabilitytohealwounds,scarsandtreatskinailments.Therearemanypersonalcareproducts,whichfocusonthecosmeticbenefitsofcharcoal.Charcoalenhancedfacemasks, acne treatments, moisturizers and soaps saturate the market. Most ofthoseproductsdonotaddresstheaddedhealthbenefitsactivatedcharcoalprovides.

CharcoalpersonalcareproductsareextremelypopularintheAsianandEuropeanmarkets.Inthepast,companieshaveofferedtheseproductsintheUSmarketbutdidnotcrystallizetheirtargetaudienceorfigureouthowtoselltheir products.

Today,skincarehasproventobemoreresilientinthemidstoftheUSrecessionthan other personal care categories. Natural & organic personal care products havebeenthebrightspotduringtherecessionwithan8.3%salesgrowthfrom2010-20111.Followingmarkettrendsintheunitedstatestheintroductionofnewproducts,liketheGreenCharcoalPatch,canbethenextgrowthplatformin this industry. Sam&Samoffersacharcoalskinpatchthatfitsversatileneedsofamoreconscienceandsophisticatedconsumerbase.Sam&Samshareswithitscustomersthebeliefthatinasmuchasweenjoythebenefitsofnature,wehaveanoverridingresponsibilitytotakecareofit.  

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“The rise of the Conscious Consumer will cause a fundamental shift in the way companies

do business”

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II. DESCRIPTION OF BUSINESS

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Sam & Sam, LLC

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DESCRIPTION OF BUSINESS

Sam&Sam,LLCisaFairTradeCertifieddistributorofpersonalcareproducts.Servicing specialty retailers in a geographical area within a 1,500-mile radiusofSanFrancisco,CA.“TheriseoftheConsciousConsumerwillcauseafundamentalshiftinthewaycompaniesdobusiness”2ReinforcingthisidealSam&Samisfocusedonpromotingthesaleofinnovative,sustainablyproduced products.

Supportedbyaglobalnetworkofvolunteerspecialiststhatincludescientists,conservationists,marketing,web,socialdevelopment,andbusinessexpertsSam&Samisabletosupportfarmers&workersinunderdevelopedcountriesbylinkingthemtoaUScustomerbase.

Fullbusinessoperationwillbeginwithin90daysaftersecuringtherequestedfinancing.  

2.http://www.fairtradeusa.org/about-fair-trade-usa/mission

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Sam & Sam’s Green Charcoal Patches leverage the many healing properties

of activated charcoal.

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III. DESCRIPTION OF PRODUCT

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Sam & Sam, LLC

PRODUCT ATTRIBUTES As detailed in Figure 1: The Benefits of Activated Charcoal there are many healthandpersonalcarebenefitsassociatedwithcharcoal.Sam&Sam’sGreenCharcoalPatchesleveragethemanyhealingpropertiesofactivatedcharcoal.

Figure 1: The Benefits of Activated Charcoal

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Throughtopicalapplication,theadhesivepatchesuseactivatedcharcoaltostimulatecirculationofbloodtobodypartsforeffectivepainrelief.Thesecharcoalpatcheshelpdrawpoisonsfromstings,bites,chemicalirritants,burns,andpoisonivyastheyreducetheburningsensation.See Figure 2: Charcoal Patch Illustration.

Figure 2: Charcoal Patch Illustration Charcoal

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Sam & Sam, LLC

Figure 3. Product Pricing

VARIETY BOX

LARGE BOX

VARIETY CASE

LARGE CASE

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PRODUCT OFFERING TheGreenCharcoalPatchwillbeproducedinmultiplesizes-small,mediumand large.

Attheretaillevel,thesmallandmediumsizeswillbesoldtogetherinavarietypackbox,andthelarge,customizable,sizewillbesoldonitsown.Eachboxwillinclude10patches.Thevarietyboxwillhave5smallpatchesand5mediumpatcheswithsuggestedretailpriceof$19.50.Thelargeboxwillhave10largepatches with a suggested retail price of $35.50. (See Figure 3. Product Pricing)

Atthewholesalelevel,thepatcheswillbesoldbythecase.Acasewillbecomprisedofeithervarietypackboxesorlargepatchboxes.Eachcasewillinclude25boxes.Avarietycasewillbesoldfor$326.00&thelargecasefor$570.00.

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Targeting consumers that are highly committed to environmental issues and the larger impact

their purchases have.

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IV. MARKETING PLAN

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Sam & Sam, LLC

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INDUSTRY Outlook Sam&Samispositioningitselfinthemidstoftwogrowingmarkets.Thenaturalandorganicpersonalcareindustryhasaprojectedgrowthrateof5-8%between2011-2016andthecampingandequipmentsupplyindustryhasaprojectedannualgrowthrateof4-6%peryearbetween2012-2017. 3

Strategic Planning

3.GlobalRetailSportingGoodsIndustry2012–2017:Trends,Profit,andForecastAnalysis

Figure 4. Steep Analysis

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Sam & Sam, LLC

CUSTOMERS Demographics & Psycho-graphics TheSam&Samcustomerbaseisrootedintheoutdoorcommunity.Thereareseveralkeydemographic&psycho-graphicexemplifierswithintheoutdoorenthusiast market segment. As illustrated in Figure 5: Demographic Profile the mostloyaldemographicgroupiscollegeeducated,Caucasians,betweentheages of 35-44 and that have an income greater than $75,000 per year.

Figure 5. Demographic Profile

Valuedriversarewhatdividedourcoredemographicgroup.Thesevaluedriverscanbedescribedas: The“ExtremeCamper”isasingleman,Dan.Danhasaloveforthewilderness,seescampingasahobby,andparticipatesinsportingactivities(hiking,biking,fishing)whilecamping.4 Secondary,subsetiscomprisedof“FamilyCampers”,theTaskers.TheTaskerfamilyisamongstthewealthiestgroupofcampers.Theyseecampingaseitherafamilytraditionoranopportunitytoexplore/introducechildrentheoutdoors.Safety,playareas,andfamilyfriendlyactivitiesaretheirkeydrivers.4

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4.SpecialReportonCampingfromOutdoorFoundation,2011.

Dan “TheExtremeCamper”(SingleMan,35-44)

The Tasker’s“FamilyCampers”(Parent,35-44;Children5-12)

goes camping… •5-7timesperyear •mainlyinthesummer •withfriends;74%

associates camping with… •wilderness •beingprimitive •adventure

goes camping… •mainlyinthesummer •3-5timesperyear •asafamily;71%

associates camping with…

•children •family •s’mores

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Sam & Sam, LLC

CONSUMER PURCHASING DECISION PROCESS TheSam&Samcustomerisaneducatedconsumer.Theyareacustomtohighqualityproductsintheireverydaylifeandexpectthesamequalityintheirextracurricularlife.TheNaturalMarketingInstitute(NMI)identifiesthisconsumerwiththeacronymLOHAS,LifestylesofHealthAndSustainability.TheNMItalliestheLOHASmarketplaceascovering$290Billioninannualspendingonpersonalhealth,naturallifestyles,greenbuilding,ecotourismandalternativemodesofenergyandtransportation.TheLOHASmarketisestimatedtohavea10-15%annualgrowthrate.6 See Figures 6&7: Natural Personal Care Market Share & Sales.

Figure 6. Natural Personal Care Market Share

Natural CareMarket Share

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6.Molyneux,Maryellen,2007.TheMergingofNatural,OrganicandLuxury.NaturalMarketing Institute(NMI) 7.Molyneux,Maryellen,2007.TheMergingofNatural,OrganicandLuxury.NaturalMarketing Institute(NMI)

LOHAS’svaluesystemguidestheirpurchasingdecisions.Theyarefrequentlydiscontentwithgoods&servicescurrentlyinthemarketplace.Consequently,theyareoftenearlyadoptersofproductsthatareenvironmentally&sociallyconscience.LOHASconsumersarehighlycommittedtoenvironmentalissuesandthelargerimpacttheirpurchaseshave.Thiscommitmenttranslatesintodollarswiththeseconsumerswillingtopayupto20%moreforproductsthataremadesustainably.7

Figure 7. Natural Personal Care Market Sales

Natural CareMarket Sales

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Sam & Sam, LLC

Figure 8: Competitive Comparison

COMPETITION Market Position Sam&Samwillassumeaqualitystanceinthepersonalcaremarket.Meaningthattherewillbeafocusonofferingthehighestqualityproductspossible.Employingsuperiorstandardsiningredients,production,anddistributiontofulfillthisstrategy.Sam&SamwillcomfortablyplaceitsGreenCharcoalPatchprice30%abovetheindustryaveragebecauseofitscommitmenttousingnaturalingredientsandenvironmentallysustainableproductionanddistribution.

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Key Competitors Sam&Sam’scharcoalpatchmostlyequallyyokedcompetitorisNeoBiotech’sC-Patch. As seen in Figure 8: Competitive Comparison,theC-PatchofferssimilarfeaturesastheGreenCharcoalPatchwithactivatedcharcoalingredient,afulladhesiveapplication,avarietyofsizingoptions,andalargepatchthatcanbecuttocustomsizes.TheC-Patchissoldsolelytopersonal&naturalcaredistributors&retailer.

Strengths - In comparison to the C-Patch the Sam & Sam patch offerscustomersnotonlytheassuranceofthepurestingredientswithachemicalfreeactivationprocessbutalsosustainablyharvestedcharcoalwithanenvironmentallyfriendlydistributionmodel. Opportunities - In comparison to C-patch the cost of the Green Charcoal Patch is slightly higher. NeoBiotech sells directly to distributorswhohaveexistingmarketingandclientbases.Sam &Samwillneedtofocusmoreheavilyonmarketingthepatchandestablishingaconsumerbase.

6.Molyneux,Maryellen,2007.TheMergingofNatural,OrganicandLuxury.NaturalMarketing Institute(NMI) 7.Molyneux,Maryellen,2007.TheMergingofNatural,OrganicandLuxury.NaturalMarketing Institute(NMI)

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Sam & Sam, LLC

MARKET SEGMENTATION Sam&Sam’stwoprimarymarketsegmentationsareExtremeCampers&FamilyCampers.PotentialcustomersegmentstopursueinthefutureareExtremeSportsparticipants&ChronicAcnesuffers.

As illustrated in Figure 9: Market Segmentation the current customer segments willrepresent35%&65%ofthesalesinitiallywithfamilycampersaccountingforthelargestportionofthosesales.Potentialexpansiontonaturalfoodstoresand e-commerce would increase market share. Newmarketsegmentscouldbecomeasignificantpartofsalesaccountingfor15%&25%ofsales.Thediversificationofsegmentswillhelpmitigatesomeofthe seasonality associated with the campers needs.

Figure 9: Market Segmentation

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Figure 10: Potential Retailers by Region

1. PACIFIC 2. MOUNTAIN 3. SOUTHWEST

DISTRIBUTION EXPANSION PLAN 1styear-REI28storesinCalifornia 2ndyear-REI28storesinCalifornia3rdyear-REI50stores/REIonline5thyear-REI100stores/REIonline WholeFoods(top30stores)

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Sam & Sam, LLC

ADVERTISING&PROMOTION Advertising Goal Sam&Samwantspeopletothinkofthebrandasamakeroftrulytopqualitypersonalcareproducts,forrealathletes.PeoplewhobuytheSam&Sambrandinsteadoftraditionalpersonalcareproductsshouldfeelresponsible,safe,andproud for their informed purchasing decision.

Withafocusonincreasingbrandawareness,inthefirstyear,advertisingcampaignswillcapture20%ofthemarketinthetargetcities.Advertisinginitiativeswillconcentrateonengagingconsumersatthestorelevelbyhighlightproductquality. Selling Premises

Media Plan Willfocusheavilyonweb-basedmediaasameansofengagingcustomersandbrandrecognitionthroughbanners,blogsandbloggers,andsocialnetworking.Additionalmediasupportwillcomethroughprintadsinoutdoormagazines,andparticipationintradeshows.

Product & Benefit –advertisementswillfocusontheGreenCharcoalPatchbyhighlightingthenaturalhealingpropertiesofcharcoalandtheconvenienceandversatilityofusingpatches.

Promises–ameansofnaturalhealingandpainreliefforminorskin ailments and full transparency of product ingredients and manufacturing processes.

Reason why–theporousnatureactivatedcharcoalquicklyabsorbstoxinsandprovidespainrelief.

Unique selling proposition–thevalueintheGreenCharcoalPatchliesinitssociallyandenvironmentallyfriendlydistributionprocess.

Support –withtheendorsementoftheNatural&OrganicCosmeticCertificationsandpartnershipwithFairTradeUSAwilllendcreditabilitytotheSam&Samsellingpremises.

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Public Relations StrategyCelebrityendorsementandpartnershipwillplayalargepartingarneringbrandrecognitionandenthusiasm.Celebritieswithlike-mindedvaluesofsocialandenvironmentalconcisenessandpassionforanactivelifestyleareidealpartners. JenniferConnellyandherhusbandPaulBettanywillbethefirstofthesepartnerships.“TheHollywoodcouplearebigfansofcampingholidays–becausethepaparazzirefusetotrailthemduringthe“unglamorous”breaks.Bettanysaid:“Threeweeksagomeandmymissusandthekidswerecoveredinmudforthreedays,becausewegotrainedonfromagreatheightwhenwewerecampingintheWhiteMountains(inNewHampshire). There’snocomfort,noblow-upbedsoranything–you’rejustinatentandyoufireupalittlePrimustocookyourfood,andagainyouhavetodothatalongwayfromthetentincasethebearsmellsthefood.Everybodystinks,andyou’recoldandyou’rewetandyetyouseethingsyou’dneverseefromacarorahotelroom.”Tobehonest,I’mnotsurethathe’sreallysellingcampingatitsbest.”

8.http://www.outandaboutlive.co.uk/Camping/Features/Editorial/Celebrity-Campers/_ch3_ft692_pg1

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With the Pacific region 16% of the population participates in camping.

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V. LOCATION

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Sam & Sam, LLC

Figure 11: Region Segmentation

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LOCATION ThePacificregion,asshowninFigure 11: Region Segmentation, is the ideal locationtolaunchtheGreenCharcoalPatchnotonlybecauseofitsproximitytoSam&Samheadquartersbutalsobecauseoftheregionsuniqueprofile.ThePacificregionincludesCalifornia,Washington,Oregon,Hawaii,andAlaska.WiththePacificregion16%ofthepopulationparticipatesincamping.9 See Figure 12: Annual Camping Outings

Annual Outings

9.SpecialReportonCampingfromOutdoorFoundation,2011.

Figure 12: Annual Camping Outings

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Ingrained in the Sam & Sam business model is a commitment to natural healing, quality

ingredient, and social responsible production.

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VI.SUPPLIERS&SOURCEOFMATERIALS

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Sam & Sam, LLC

Figure 13: Charcoal Production

farmers

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SUPPLIERS / SOURCE OF MATERIALS IngrainedintheSam&Sambusinessmodelisacommitmenttonaturalhealing,qualityingredient,andsocialresponsibleproduction.Thisvisionistranslatedthroughoutthesupplychain.Sam&Samiseverevolvingitsbusinessmodeltolieandpromotetriplebottomlinebusinesspractices.

Sam&SampartnerswithaBrazilianmanufactureandservesasitsUSbasedsalesandpromotionalhub.Themanufacturespecializesintheproductionofgreencharcoalandtheuseofbiodegradablemedicalgradewrapsandadhesivestoassemblethecharcoalpatches.AsillustratedinFigure 13: Charcoal Production, Green Charcoal, made from agriculture waste, releases lessandcleaneremissionsandwithoutchemicaladditives.

Sam&Sam,inconjunctionwith,itsmanufacturingpartnersandFairTradeUSAtotrainlocalfarmersincreatingcharcoalfromagriculturalwaste.Thesellingofagricultural waste charcoal to the manufacturer creates supplemental income for local farmers.

Sam & Sam, in conjunction with, its manufacturing partners and Fair Trade USA to train local farmers in

creating charcoal from agricultural waste.

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Sam & Sam, LLC

Figures 14: Wood Charcoal Production by Region

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Inadditiontotheeconomicbenefittothefarmers,thereisasupplementalenvironmentalimpactofencouraginggreencharcoalproduction.Figures 14 &15: Wood Charcoal Production by Region & Country highlights countries inwhichwoodcharcoalisproduced.ThereisadetrimentalenvironmentalimpactfromdeforestationandCO2 emissions associated with wood charcoalproduction.Additionally,theleadingcauseofdeathinchildreninunderdevelopedcountriesisacuterespiratorydiseaseoftencausedbyprolongedexposuretoCO2.

10

Brazilhasoneofthehighestproductionratesofwoodcharcoal.Learninganduse of green charcoal in Brazil will have a large impact.

Figures 15: Wood Charcoal Production by Country

ProductionbyCounrty

10.Acuterespiratoryinfectionsaretheleadingcauseofdeathinchildrenindevelopingcountries. http://www.ncbi.nlm.nih.gov/pubmed/3946732

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“When people go to work, they shouldn’t have to leave their hearts at home.” --Betty Bender

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VII. MANAGEMENT

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Sam & Sam, LLC

SAM(GUY)LAUFER– Finance Director & Co-Founder Sam Laufer is co-founder of Sam & Sam corp. with Sam Kim. Laufer directs overallmanagementplans,includingadvertising,legaldocumentationandcontractwithbusinesspartners. SamLauferisaditigaladvertisingprofessional.Laufer’sdiverseexperiencein5yearsofdigitalprofessionalfosteredhisexpertisethatincludeconsultingstartupbusinesses,rebrandingforweb,marketingandwebdesign.LauferhasanMPSinDesignManagementfromPrattInstituteandgraduatedfromBezalelAcademyinJerusalemwithBAinVisualCommunication.

SAM(YOUNG)KIM-Director of Management & Co-FounderSam(Young)Kimisco-foundersofSam&Sam,LLCalongwithSamLaufer.Kim directs the overall management plans, including human resources and accountingaswellasmanagingpartnershipswithlegalteamsandnewretailpartners.

SamKimisadesignandbrandingprofessional.Kim’sdiverseexperiencein10yearsofbrandingprofessionalfosteredherexpertisethatincludeconsultingstartupbusinesses,rebranding,positioning,marketingdirectionandcreativedesign.KimhasanMPSinDesignManagementfromPrattInstituteandaBAinVisualMultimediaDesignfromKonkukUniversityinKorea.

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DOK CHON - Marketing DirectorDokChonoverseesallthefirm’smarketingandcommunicationsefforts,includingpublicrelations,marketingtoprospectiveAdvisorpartners,ongoingcommunicationstoAdvisors,anddevelopinginvestormaterials,suchasbrochures,factsheetsandarticles.

DokalsoconsultsregularlywithAdvisors,helpingthemaddressmarketingchallengessuchasbranding/rebrandingSam&Sam’spractice,communicatingSam&Sam’svalueandtargetmarketing.DokhasanMPSinDesignManagementfromPrattInstitute.ShegraduatedfromPrattInstitutewithBAinVisualCommunications

QORTNIWILLIAMS - Director of Business DevelopmentQortni serves as the companies Director of Business Development. As directorofproductdevelopmentandclientrelationssheplaysakeyroleinsupportingongoingeffortstomaintainenvironmentallyandsociallyresponsiblebusinesspracticesthroughtransparentproduction/distributionandstrategicpartnerships.

Qortniisadesignandentrepreneurialprofessional.Her10+yearsofexperiencefosteredherdiverseexpertisethatincludestrategicdesignofemergingbrands,creativedirection,training,andprojectmanagement.ShehasstudiedInteriorDesign at Parsons New School for Design, has a BA in Fashion Design and Merchandising from Clark Atlanta University and recently completed a MPS in DesignManagementatPrattInstitute.

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Overall, Sam & Sam is offering potential investors both and intrinsically and

financial rich investment.

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VIII. FINANCIAL RECAP &REQUEST

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Sam & Sam, LLC

Figures 16: Capital Request

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FINANCIALRECAP&REQUEST

Overall,Sam&Samisofferingpotentialinvestorsbothandintrinsicallyandfinancialrichinvestment.Inthenextfiveyearsthebusinessisexpectedtoexpandatagrowthratebetween18-22%annually.Investorswillreceiveaminimumreturnof1.8timestheirinvestmentoverin6years.Otherkeyfinancialhighlightsincluded:

Product Mix •Sellingrateofvarietycasestolargecasesis5:8 •Averageof995casesayear;24,875boxesforthefirst3years

Expansion •expansionratebetween25-37%annually •enteringanaverageof27newdoorseachyear

Sam&Samisrequestingasingle$703,626initialinvestmenttosupplementtheco-foundersandotherlenders.Pleasereferthesupportingdocumentationsectionsofthisplanfordetailedfinancialforecast.

Investors will receive a minimum return of 1.8 times their investment over in 6 years.

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IX. SUPPORTING DOCUMENTATION

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Figure 27: Balance Sheet Year 1

Figure 28: Balance Sheet Year 2

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Figure 29: Break Even Analysis

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REFERENCES 1.A.Thrash,M.D.andC.Thrash,M.D.,Charcoal,FamilyHealthPublications,LLC, 1988

2.UnitedStatesPatent:No.322,664/No.2,690,415/No.6,660,901B2

3. Charcoal remedies http://www.charcoalremedies.com/charcoal_stories/2011-1http://www.buyactivatedcharcoal.com/health_conditionshttp://www.buyactivatedcharcoal.com/product/c-patch_pain_patch

4.Charcoalproductionanduse:worldcountrystatisticsandglobaltrendshttp://www.charcoalproject.org/wp-content/uploads/2011/08/1_Ghilardi_Steierer_Global_stats.pdf

5.Greenbusiness:http://www.englehartconsulting.com/

6. Green Charcoal Process:http://www.biochar-international.org/Pronaturahttp://www.green-charcoal.com/

7.SustainablecharcoalproductioninBrazil-FAOhttp://www.fao.org/docrep/012/i1321e/i1321e04.pdf

8.“AmySmithsharessimple,lifesavingdesignatTED.comhttp://www.ted.com/talks/amy_smith_shares_simple_lifesaving_design.html

9.EnvironmentalImpactsofCharcoalProductioninTropicalEcosystemsoftheWorld http://www.charcoalproject.org/resources

10.CharcoalProductioninBrazil:Doesitpassthesustainabilitytest?http://www.charcoalproject.org/resources

11.SpecialReportonCamping2011:GlobalRetailSportingGoodsIndustry2012–2017:Trends,Profit,andForecastAnalysishttp://www.reportlinker.com/p0934914/Global-Retail-Sporting-Goods-Industry-Trends-Profit-and-Forecast-Analysis.html

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12.NBJ’sFutureoftheNatural&OrganicPersonalCareIndustryhttps://www.google.com/search?q=+NBJ%E2%80%99s+Future+of+the+Natural+%26+Organic+Personal+Care+Industry&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a 13.Retailstorehttp://www.rei.com/category/4500045 14.PriorityMailAPO/FPO/DPOLargeFlatRateBoxhttps://store.usps.com/store/browse/uspsProductDetailMultiSkuDropDown.jsp?categoryNavIds=catGetMailingShippingSupplies%3asubcatMSS_B%3asubcatMSS_B_Free&categoryNav=false&navAction=push&navCount=31&productId=P_MILI_FRB&categoryId=subcatMSS_B_Free 15.Celebrity’sendorsement:http://www.outandaboutlive.co.uk/Camping/Features/Editorial/Celebrity-Campers/_ch3_ft692_pg1 16.OrganizationalStructurehttp://www.inc.com/articles/1999/12/16189.html 17.MarketingPlanhttp://www.quickmba.com/marketing/plan/ 18.Acuterespiratoryinfectionsaretheleadingcauseofdeathinchildrenindeveloping countrieshttp://www.ncbi.nlm.nih.gov/pubmed/3946732