Sam Adams Ugly Sweater 5K

Denton, TX

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Zone Zero!

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Let’s Get Ugly!• About 150

participants on a Wednesday Night!

• “Well above average participants for this time of year”-Denton Running Club President

• Future Opps: Turkey Trot, St. Patrick’s Day, National Running Day

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Over 75 Canned Good and Toy Donations

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What was on Draft?• Boston Lager• Winter Lager• Jolly Traveler• Rebel

Grapefruit • Angry

Orchard• Sampled over

100 people!

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Winners!• Received gift

baskets including the following:

• Ugly Sweater Vest• Merry Maker• Perfect Pint Glass• Keychains• Sampler 6 pack• Koozie

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They just get Uglier and Uglier!

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Wholesaler InvolvementAttendance• 2 On Premise

Account managers• Operations

Manager• 2 Off Premise

Account managers • 1 Off Premise

Merchandiser

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