sam 4 keys_to_fun_xeo_design_slides_100_nl20140304

www.xeodesign.com© 2013 XEODesign, Inc.

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@[email protected] #ConversionCamp

The 4 Keys to Fun SAM March 4, 2014XEODesign®


www.xeodesign.com 2100 Million Player ExperiencesXEODesign®

Tilt World iOS Game Planted 10 Thousand TreesXEODesign®


www.xeodesign.com 4Unlock Human Potential Through PlayXEODesign®


www.xeodesign.com 5Where’s the Fun?XEODesign®

WTF?


www.xeodesign.com 6XEODesign Adds the Fun!XEODesign®


www.xeodesign.com 7Measured Emotion on Players FacesXEODesign®


www.xeodesign.com 8Novelty Challenge Friendship MeaningXEODesign®


www.xeodesign.com 9User Experience vs. Player ExperienceXEODesign®


www.xeodesign.com 10Activity Loops Create EmotionXEODesign®

Free Download at 4K2F.comXEODesign®

Actions Unlock a New Language of EmotionXEODesign®


www.xeodesign.com 13Learning to Ski and Snowboard is Not FunXEODesign®


www.xeodesign.com 14Are We On Vacation Or Did We Join the Army?XEODesign®

Emotion Now an Interaction Design ToolXEODesign®

From a Place to an Experience

Challenges: Time Money HasselXEODesign®

Why they come back

www.xeodesign.com 17It’s Not the Snow, It’s the ExperienceXEODesign®


www.xeodesign.com 18Team XEO Learns to SnowboardXEODesign®


www.xeodesign.com 19Simple Steps for the BeginnerXEODesign®


www.xeodesign.com 20Easy Fun > CuriosityXEODesign®

• Snow angels

Easy Fun > CuriosityXEODesign®

Easy Fun Controls, Creativity, Exploration, FantasyXEODesign®


www.xeodesign.com 23

• SSX Tricky Off Track Exploration

Off-Track Exploration in SSX TrickyXEODesign®

Easy Fun AppliedXEODesign®

Easy Fun > Fantasy Exploration RoleplayXEODesign®

1. Controls2. Creativity3. Exploration 4. Fantasy

Easy Fun > Curiosity Wonder SurpriseXEODesign®


www.xeodesign.com 28Hard Fun > Fiero \o/XEODesign®

“I always know how my husband feels about a game. If he screams, ‘I hate it! I hate it! I hate it!’

I know two things: 1 he will finish it and 2 he will buy version 2.”

~ wife of a hard core game player

Hard Fun > Fiero \o/XEODesign®

Hard Fun Difficulty and Skill > Fiero \o/ (epic win)XEODesign®

Modified from “Flow” Csikszentmnihalyi

Hard Fun Come Back to Master Additional FeaturesXEODesign®


www.xeodesign.com 32 My First Victory! Hard Fun > Fiero \o/XEODesign®



Ideas

Long Term Goal in Achievable Steps BurtonXEODesign®

• Skitracks

For Many Race Times and Points Not FunXEODesign®

Long Term Goal Achievable Steps Burton Star WarsXEODesign®

Hard Fun > Frustration, Fiero \o/ , ReliefXEODesign®

1. Goals2. Obstacles3. Strategy &

Skills

People Fun > AmusementXEODesign®

People FunXEODesign®


www.xeodesign.com 39www.xeodesign.com 39People Fun: Ways to Interact and ConnectXEODesign®


www.xeodesign.com 40People Fun: Ways to Interact and ConnectXEODesign®

People Fun: Find and Share with FriendsXEODesign®

People Fun: GenerosityXEODesign®

People Fun: Excuses to SocializeXEODesign®

1. Communicate2. Cooperate3. Compete

People Fun > Amusement, Schadenfreude, AmiciXEODesign®


www.xeodesign.com 45Serious Fun > ExcitementXEODesign®

Serious Fun Enhances the WinXEODesign®

Serious Fun

Serious Fun: Swiffer & Candy Crush = Same GameXEODesign®

Serious Fun

Real World Impact = Time Well SpentXEODesign®

Tempting to Badge Everything Epic MixXEODesign®


www.xeodesign.com 50Serious Fun @ Work Sierra at TahoeXEODesign®

Serious Fun > Desire, Excitement, LearningXEODesign®

1. Collect2. Complete3. Repeat4. Rhythm

4 Keys to Increasing the FunXEODesign®



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XEODesign Unlocking Human Potential with PlayXEODesign®

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