saltash presentation of south east cornwall business survey results

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    South East CornwallBusiness Survey

    2009

    Saltash

    24thFebruary 2010

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    Contents

    Constraints on business

    Business support

    Innovation, inc. ICT

    Business growth

    Premises

    Methodology

    Skills & training

    Staffing & recruitment

    Findings:

    Sample profile

    Introduction

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    Introduction

    To identify the current and future needs of

    businesses located within South East Cornwall

    as a means to facilitate the development ofstrategies to enable business support programmes toeffectively respond to the needs of local businesses

    both now and in the future.

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    400+ telephone interviews (CATI - Computer Assisted TelephoneInterviews) and in-depth face-to-face interviews.

    Respondents: Key decision-makers or designated responsibility.

    Face-to-face interviews drawn from telephone survey respondents andothers.

    In total, 1918 businesses approached to achieve the target number of 400completed interviews (response rate of 21%.)

    112 referrals to Business Link

    Methodology

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    Sample Profile (1)

    Geographical location:21% Liskeard

    21% Looe

    21% Saltash

    20% Calstock, Gunnislake and Callington

    18% Torpoint and the Rame Peninsula

    54% Rural business

    46% Urban business

    Legal Status:Self-employed/Sole trader (42%)

    Private Limited Company (32%)

    Partnership (21%)

    Other legal status (6%)

    Business Sector:

    21% Retail and wholesale

    17% Hotels and restaurants

    13% Real estate, renting and business activities11% Other community, social and personal

    services

    10% Agriculture, forestry and fishing

    7% Construction

    7% Manufacturing

    5% Transport, storage and communications

    5% Health and care sector

    5% Other business sectors

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    Sample Profile (2)

    Age of Business:18% Less than 2 years

    14% 3 to 5 years

    14% 6 to 10 years

    54% 10 years or longer

    Turnover:

    19% < 100k

    16% 100k - 499k

    3% 500k - 1m

    5% 1m and over

    58% could not (or would not) say

    Company Size:

    26% No employees

    58% 1 9 employees

    11% 10 24 employees5% 25 employees and over

    11% have increased and 16% reduced

    the number of employees during thelast 12 months

    19% intend to increase and 3% to

    decrease employee numbers over thenext 12 months

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    Key Findings

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    Staffing and Recruitment: Methods Used and Groups Considered

    11%

    1%

    3%

    4%

    21%

    25%

    27%

    36%

    0% 10% 20% 30% 40%

    Other sources

    National newspaper

    Internet

    Recruitment Agency

    Jobcentre Plus

    Local newspaper

    Word of mouth

    Do not employ staff

    3%

    3%

    31%

    32%

    33%

    33%

    38%

    39%

    51%

    0% 10% 20% 30% 40% 50% 60%

    Other groups

    Relevant qualifications/skills

    Apprenticeships

    No employees/No recent experience

    Graduates

    Overseas migrants

    People with disability

    School leavers

    Returnees to the labour market

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    Staffing and Recruitment: Recruitment Difficulties

    16%

    14%

    17%

    30%

    35%

    43%

    0% 10% 20% 30% 40% 50%

    Other difficulty

    Poor level of education

    People not interested in the industry

    Shortage of necessary skills /

    qualifications

    Shortage of experienced people

    Lack of motivation to work

    9%

    6%

    8%

    36%

    64%

    0% 10% 20% 30% 40% 50% 60% 70%

    Other area

    Management

    Administration

    Skilled workforce

    (e.g. guild training)

    General workforce

    Q. Does your company experience difficulties recruiting staff in general?

    33% no need; 48% never experienced recruitment difficulties; 14% sometimes experienced difficulties; 5% often experienced difficulties recruiting.

    75% of those experiencing recruitment difficulties did so all of the time.

    Base: Often/sometimes experience difficulties

    19% of Saltash businesses

    sometimes or often havedifficulties recruiting

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    Awareness and UsageStaffing and Recruitment: Graduate Opportunities

    Q. In what ways have you given opportunities tograduates?

    78% work placements 16% management training schemes

    Q. For what reasons does your company not

    provide opportunities for graduates?

    43% no graduate level jobs (56% for Saltash) 11% cannot afford to offer graduate opportunities

    7% cannot find suitable graduates 7% had in the past but it was not a success

    11%

    89%

    12%

    88%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    90%

    100%

    Yes No Yes No

    Currently Offers Would Consider Offering

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    Skills and Training: Training Needs Assessments

    Q. Which organisation helped you to carry out your TNA?

    71% undertook their Training Needs Analysis internally; 6% used Business Link / Train to Gain; 4% used Cornwall College.

    Conducted a Training Needs Analysis

    Yes, 28%

    No, 72%

    Q. Why not?

    37% no need

    36% do not have employee 10% not thought about it/not my responsibility

    9% dont know what a TNA is.

    Would Like Help Conducting a TNA

    Yes, 11%

    No, 89%

    37% in Saltash

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    Skills and Training: Use and Needs

    Has Higher Skill Training Needs

    Yes, 12%

    No, 88%

    Supported Qualification Based Training

    Yes, 17%

    No, 83%

    Was Staff Training Funded?

    Yes, 48%

    No, 52%

    Q. What types of training does you business need?

    73% either did not have or had already catered fortheir business training needs; (65% in Saltash)

    10% required industry specific training;

    5% needed manual skills training.

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    Skills and Training: Benefits Gained and Barriers Experienced

    Q. What barriers do you experience that prevent you from supporting staff with training leading to a recognisedqualification?

    35% did not have a need for qualification based training; (26% for Saltash) 28% did not experience any barriers; 7% said no such training is available locally;

    7% said training is too expensive;

    7% said there was no funding available.

    28%

    3%

    6%

    9%

    10%

    22%

    33%

    38%

    46%

    51%

    0% 10% 20% 30% 40% 50% 60%

    Other benefits

    Highlighted other training needs

    Increased customer satisfaction

    Helped grow the business

    Increased profitability / turnover

    Added value to the product / service

    Increased efficiency

    Helped employees work better

    Increased staff morale / motivation

    Helped staff development / attain new skills

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    Booking and PaymentInnovation: Importance of ICT and the World Wide Web

    Importance of Computers and Other ICT

    18%

    10%

    8%

    13%

    52%

    0% 10% 20% 30% 40% 50% 60%

    Not at all

    important

    Not very

    important

    Neither

    Fairly important

    Essential

    Importance of the Internet and www

    18%

    12%

    9%

    19%

    42%

    0% 10% 20% 30% 40% 50%

    Not at all

    important

    Not very

    important

    Neither

    Fairly important

    Essential

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    Booking and PaymentInnovation: Internet and the World Wide Web

    World Wide Web Presence

    38%

    2%

    13%

    53%

    0% 10% 20% 30% 40% 50% 60%

    Not at all

    Yes - other

    presence

    Yes - dedicated

    page on otherweb site

    Yes - own web

    siteFuture World Wide Web Presence

    Yes dedicated

    page on otherweb site

    5%

    Not at all

    74%

    Yes own website

    21%

    Q. Which of the following features are included or are true of your web sites?

    95% of those with a web site included their full contact details; 41% said their web site had been optimised for search engines;

    19% had provided an online catalogue for people to place orders; 10% contained an online payments facility;

    10% had a