Sarah (Sally Greider): Buyer Persona

The Brand Called You: SallyReadThat“Literary Lover Linda”UFPUR4932

Sally Read ThatBuyer Persona Overview

Literary Lover Linda

BACKGROUND:• College Student• Studying English, literature, anthropology, or another

similar liberal arts field• Avid reader and writer• Interested in social justice• Self-identified hipster

DEMOGRAPHICS:• Skews female• 18-27• Extremely small average income, as still a student,

therefore supported by parents income: ~50K or completely supporting themselves: ~5K

• Urban to suburban range• Tendency to skew to liberal in political affliation

IDENTIFIERS:• Buzz word: books, writing, publishing, literary topics,

feminism, social justice, novels• Most likely quiet, introverted, booksh• Dedicated to a blog or company or bookstore once

she/he finds it.

Literary Lover LindaGOALS:• Wants to find information on bookstores, poetry

readings, new book releases and literary events, as well as news on social justice projects

• Interested in finding a blog that does these things

CHALLENGES:• Often, a book blog is only a book review blog. Linda

wants more information on literary thing then just reviews

• Linda often thinks that book blogs are stuffy, written by pretentious academic types, or not applicable to someone in her younger age demographic

HOW WE HELP:• SallyReadThat is a blog that has many different

facets, all literary based. It is also written by someone in Linda’s age demographic.

• SallyReadThat gives information weekly on cool literary events and happenings both region and country based. It is also a social justice blog, continually talking about the blend between things bookish and things feminist.

Literary Lover LindaREAL QUOTES:• “I like the UF libraries, but I’m just

like, really looking to find other cool bookstores around town y’know?”

• “I’m all about blogs, I follow like a hundred, but I want one that’s Gainesville based, so I can know what the Wild Iris bookstore will be doing next month for sexual assault awareness week.”

COMMON OBJECTIONS:• “I’m probably going to lose

interest if I’m not really drawn in.”• “I need something that will post

often, not only like twice a month”

Literary Lover LindaMARKETING MESSAGING:• Social media platforms common

to the younger demographic: Facebook and tumblr

• Post daily about things happening in Gainesville, that have a literary theme

• Include news and opinion articles about current social justice topics

ELEVATOR PITCH:• SallyReadThat is the perfect

blog for a college student to know all about the literary tidings and topics. Both here in Gainesville, and the USA. We’ll give you updates on everything from the newest poetry readings in town to the ways Jane Austen was totally feminist, all before your morning Starbucks!

Welcome to “SallyReadThat,” Linda!