Inspiring through Sport, Education & HealthSALFORD RED DEVILS IN THE COMMUNITY

EDITION:2 2015 -16

Our Impact on our Community

What we doSalford Red Devils Foundation are a registered charity (1119133) who deliver sport, health and education based activities across Salford, Greater Manchester and beyond. 2015 was a highly successful year, which saw the Foundation increase its income by more than 50% and develop an ever expanding portfolio of partnerships and projects.

Activities range from schools coaching for boys and girls, coach education and the quest to finding the next best Red Devil player, to men’s health campaigns, back to work initiatives and a fully-fledged Dance Academy performing at showcase events such as the Challenge Cup Final.

How we do itWe have a large motivated, highly qualified delivery team who deliver 10s of 1000s of hours of high quality activities every year. Amongst the team are qualified teachers, rugby league coaches and dance co-ordinators who are active every day of the week.

Supporting the delivery team is the Red Devils brand, which includes dozens of player visits by first team stars such as club captain Tommy Lee. Club Ambassador Adrian Morley and official club mascot Dr Devil are routinely seen at events promoting local good causes and campaigns. In addition you can fund-raise for your own community group through our own Lucky Devils Lotto.

At the core of all these activities is a desire to employ local people and utilise local suppliers to give the best opportunities for local people.

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Where we do itSRDF operate from our own community facilities at the AJ Bell Stadium, but can be seen on a daily basis in primary schools, high schools, colleges, universities, community rugby league clubs, community groups and businesses across Salford, Manchester, Trafford and Bury.

For more information please t: 0161 786 1591salfordreddevilsfoundation.co.uk

Who We Are

SPORT

HEALTH

EDUCATION

received minimum of six

of staff are either living or educated within 5 miles of the Stadium

of supply chain from within 5 miles of our home at AJ Bell Stadium

86% 94%

More than 45,000 individual contacts engaged

10s of 1000s of delivery hours from 23 full/ part time staff

27 high schoolsand 117 primary schools

weeks of activity in 2015

Salford Red Devils FoundationAJ Bell StadiumStadium WayEcclesM30 7LJt. 0161 786 1591 Official SRDF Mobile: 07538 042666e. mark.brocklehurst@reddevilsrugby.co.ukwww.salfordreddevilsfoundation.co.uk @srdfoundation Salford Red Devils Foundation

Community Development ‘Inspiring through Sport’

The Sporting Foundation for Life is a youth community engagement programme delivered in conjunction with our friends at Lancashire Cricket Club Foundation. The programme was introduced as a legacy offer after the 2013 Rugby League World Cup and 2013 Ashes cricket series held in the region and is supported by Sport England.

Delivery takes place via ‘out of hours’ provision at community centre, community clubs and schools across Salford and Trafford. Specific sites are identified through the support of Trafford Housing Association and Forviva (Citywest), who also provide further financial and in kind support.

All this activity is then focused towards having those experiencing the sport for the first time at Salford Red Devils’ Super League matches or marquee governing body events such as the Newcastle held Magic Weekend, as the sport looks to make the ‘big games, bigger’.

Year 1 of the initiative was highly successful as the Foundation delivered in schools and community club across Salford, Manchester, Trafford and Bury. Existing school partners received renewed attention with improved resources and many new schools were introduced to the sport for the first time.

The start of year 2, saw SRDF team up with aspiring local community club, Manchester Rangers, to deliver a Manchester specific Sky Try initiative.

The Rangers have established a solid base in the City with excellent facilities. This project has a specific focus on developing Manchester born players for the Belle Vue Bees junior RL club and giving opportunities for such talent to progress through a formal ‘Embed the Pathway’ talent ID programme.

Year 3 and 4 primary school delivery High school boys delivery, with a focus on progression to talent ID pathways.

Help make the ‘Big games, bigger’

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SRDF funded new Level 2 rugby league coaches

SRDF offer varying degrees of support to 11 community RL clubs across the Salford, Manchester, Trafford and Bury area. The uptake differs from club to club, dependent on their needs, but includes provision of coaches, delivery of CPD opportunities, subsidization of coaching courses, sponsorship of playing kit and donations of sports equipment.

Underpinned by the schools delivery undertaken through Sky Try, SF4L and our Big Hits scheme, the entire focus of the Foundation is ensuring those who experience RL in schools will progress on to a local community RL club.

Supporting our community club offer is our Rising Stars initiative (see Player Development section for more detail). This new system provides a pathway and development programme for players aged 12+ and coaches in our partner community clubs, which are about listening to what is needed, putting something back and building on the quality of experience locally.

SRDF listen to what is needed by a quarterly Youth Panel meeting, which features representatives from our community club partners with junior teams. The direction is given by the community clubs with SRDF tasked with actioning what is required.

SRDF donated more than worth of sports equipment and kit to local community clubs and schools

41 £21,000

Year 2 of the SF4L project engaged young people aged 14-21.

900+

Sky Try Sky Try is the highly successful rugby league development programme, supported by Sky TV that is designed to open up the sport to new audiences linked to local primary and high schools. In addition to making ‘big games bigger’ Sky Try has 3 core areas:

Year 1 saw 288 high school girls experience rugby league competition for the 1st time

attended the SRD match with Wigan as the Foundation made the ‘big games, bigger’

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By the end of year 2, the partners will have engaged with 600+new primary school children and

180+ high school girls

St Teresa’s RC Primary School, Irlam, SalfordThe school took up Sky try delivery for year 3 and year 4 from Sept 2015 with 60+ children experiencing the sport for the 1st time. There is a well-established link with local community RL club Cadishead Rhinos.

The partnership has progressed to the next level with participation on the Red Devils Dance Academy and a cohort of children performed at half time of a Salford Red Devils match, in early 2016, as part of our Tackle Family Weight programme.

CASE STUDY

High school girls touch rugby league delivery

Making our Community Healthier

Red Devils Dance Academy2015 really saw the Red Devils Dance Academy grow further with uptake in primary and high schools across Salford. Taught by our team of Red Devils Dance Co-Ordinators, dozens of schools received taster sessions, as part of support through Salford CCG, Salford CVS and Rugby League Cares’ Cultural Partner Programme.

Boys and girls participating in the Red Devils Dance Academy, not only get access to high quality training, but also get the chance to feature in some big scale productions. Featured here you can see dancers performing at Wembley as part of the Rugby Football League’s 120 year celebrations at the 2015 Challenge Cup Final and at Newcastle’s St James’ Park during 2015’s Magic Weekend spectacular.

Community Development ‘Inspiring through Sport’

CanalsidersManchester hosts the world’s first LGBT rugby league side in the form of the Manchester Canalsiders. Having been established a number of years now, the Canalsiders are regulars on the merit and eurotag rugby circuit helping break down barriers along the way. Showing the power for good that is sport, the club goes from strength to strength and Salford Red Devils are proud to support the team and the wider LGBT community.

2016 sees us host the 9th annual ‘Two Cities Challenge’ between the rugby league sides of the University of Manchester and the University of Salford. The Salford team are ahead on aggregate, but their Manchester rivals are the current holders of the title. We are looking forward to 2017 and what will be the 10th anniversary of this well-established student clash.

Every year, SRD Foundation staff take the trip to Airdrie in Scotland as part of a long established partnership to develop rugby league up there. Foundation community delivery staff spend 2 days delivering rugby league and physical activity sessions for high school pupils via a development camp to support the Monkland Warriors club.

SRDF are always looking to help out non rugby league related groups. This often takes the shape of a bucket collection at a match day, raffle prize to a local school or the use of our community classrooms at the AJ Bell Stadium.

One such organisation who takes advantage of these opportunities is the Greater Manchester Motor Neurone Disease Steering Group. For more than 2 years the group has been using our classrooms as a base for meetings and training sessions free of charge.

Red Devils Dancers performed at the Challenge Cup Final at Wembley or Magic Weekend in Newcastle

100+ Bucket collections raised more than £8000 for local charity partners at home matches during the 2015 season

£8000

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VARSITY RL

Outreach to Scotland

Helping the disadvantaged

CASE STUDY

Making our Community Healthier

Salford Red Devils deliver a number of health initiatives under the Tackle Health umbrella. Over the years these have ranged from support with stop smoking campaigns to helping raise the awareness of symptoms of male cancer.

During 2015 and 2016, the Foundation has been concentrating on issues around men’s health, as well working to deal health issues by engaging the whole family.

Tackle Men’s HealthSupported by

SRDF’s Tackle Men’s Health programme is an initiative designed to engage males aged 35 and above, who do not currently participate in regular physician activity. The Foundation used the concept of boot-camps and Master Rugby League as a way to engage its target audience.

During 2015/16, the Foundation has been concentrating on issues around men’s health while using a holistic approach to work with the whole family around their health issues.’

The Foundation has worked closely with its partner community clubs and has delivered training sessions and developed clubs at Cadishead Rhinos, Langworthy Reds, Folly Lane, Bury Broncos and Salford City Roosters.

Tackle Family Weight

Alongside our men’s health initiative, SRDF have been delivering a Tackle Family Weight programme for a number of years, which looks to inform young people of good practice around food and physical activity at an early stage. The newly informed young people then take these messages home to the wider family. Part of the project sees staff engage the family with intergenerational physical activity sessions.

SRDF always encourage the participation of young people and their families in physical activity and good food practices long after that initial contact is over. Such young people have gone on to feature at a Dance Academy session or one of our many local community RL clubs. Mum and dad can also continue on with physical activity at these same clubs or better still, take part in our coach education programme to teach the next generation of sport stars.

Andy Knight, aged 50 from Little Hulton

Andy got involved with our Tackle Men’s Health initiative in 2015 via the coaching sessions at Salford City Roosters. Andy’s children already play in the junior ranks in the club and it made sense for Andy to play in the Master’s team.

Andy took his RL experiences further by joining our official Community Scouts programme to help us find the next local rugby talent.

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During 2015, males aged 35+ took part in regular training & entered Masters RL competitions

SRDF delivered hours of

physical activity for males

aged 35+ during 2015

5 local community

RL clubs have competed at Masters level on the back of the TMH initiative

primary school children engaged in 6 week health awareness programme

local families engaged in Tackle Family Weight programme

119 1899

71 256

Supported by

St Mary’s Primary School, Swinton St Teresa’s RC Primary School, Irlam

Beech Street Primary School, Winton

CASE STUDY

Community Development outreachEngaging through Education

The education department continued to grow in 2015 in its purpose built community classrooms. Long-standing partnerships with funders such as the Big Lottery Fund and schools, such as the Albion Academy, continued to see lots of local people engaged. We are very proud of our partnership with Albion Academy, which has been a great example of best practice.

The Sports Academy we deliver for the school gives pupils the chance to develop their CVs via our BTEC offer and get behind the scenes work based experiences at a professional sports club.

Please see the case studies, over the next two pages, for more information on how well our wider education offer is going.

Coach Education – Accredited Status

A great piece of news for the Foundation was that it had become a 1st4sport approved education centre, which is now accredited to deliver a range of programmes on site. This now means the Foundation can deliver courses, such as the L2 RL Coaching Qualification as and when it is needed locally.

As part of our commitment to growing the local community RL scene, SRDF have been delivering First Aid, Embed the Pathway, Primary RL and UKCC RL coaching courses to local people. The offer of financially supported places is available to our local community RL clubs and delivery either takes place at the Foundation’s community classrooms or at a partner club’s facilities.

BTEC and Red Devils AcademyOver the last couple of years SRDF have been delivering a BTEC L2 and L3 offer as part of provision for 16+ year olds. This was grown to include a specific offer for budding young rugby players as part of our player development pathways.

The Foundation now operates classes for those in the 1st and 2nd year of their college age education with a focus on the BTEC Level 2 Award and Level 3 Extended Diploma. Going forward for 2016/17, SRDF will be running a Tier 3 Academy team in the NW College league as part of our Rising Stars Player Development programme.

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CAMERON OATES, Aged 18 from Pendleton, Salford

Cameron joined the ‘BIG HITS’ programme after leaving Buile Hill High School at 16. He was not in employment or education at the time and was classed as a NEET. Having undertaken Food Hygiene, First Aid and RL coaching courses, Cameron has studied our BTEC Sport Level 3 Extended Diploma and received a conditional offer from Edge Hill to study Sports Coaching and Development in September 2016.

Big HitsAt the core of SRDF’s community programmes is our 3 year Big Lottery Fund supported ‘Big Hits’ initiative, which engages young people aged 14-21 and gets them to put something back in to the community they are from.

Delivered across Salford and Trafford, the programme ended its first year at the start of 2016. Big Hits has multiple strands to it as the Foundation increases the skill levels of local youngsters before working with them on community initiatives.

End of year 1, SRDF had achieved the following:

young people have improved their knowledge of the dangers of gambling and financial mismanagement.

young people have improved their employability related skills to make them more desirable for the work place.

Back to WorkSRDF have been running our ‘Back to Work’ offer for more than 5 years. Originally taking place in our Learning Zone at the Willows, the programme went on to engage 100s of people with work related skills development such as CV writing and interview technique.

The programme was always about helping people back to work or in to some kind of education offer. Dozens of Salfordian residents successfully undertook a range of courses such as food hygiene, first aid and manual handling, as part of their progression back into work.

pupils of Albion Academy in Broughton, Salford have taken part in our SRD Sports Academy since it started 3 years ago

young Red Devils in Player Development system being educated full time

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112local coaches, volunteers and teachers received free or heavily subsidised CPD in 2015

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Since it began, SRDF’s ‘Back to Work’ initiative has helped people either into full or part time education or work.

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CASE STUDY

Community Development outreachPlayer Development ‘Progressing through Rugby League’

Brad Smith, aged 15, Albion Academy High School, Salford

Engaged through delivery in the school, Brad showed real promise in his enthusiasm and ability within rugby. Brad progressed to his local team Langworthy Reds where he continues to play, before making the grade for our undefeated under 16’s Rising Stars team.

Brad will continue his time with SRD as he will start our rugby league college academy in Sept 2016.

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2015 saw SRDF get more involved with the official player development pathways at Salford Red Devils. For years the Foundation simply dealt with mass participation in schools, but the step was taken for it to take the lead on SRD’s u16 development programme.

Alongside new Director of Rugby Tim Sheens, new Head of Youth Garreth Carvell and Club Ambassador Adrian Morley, the Foundation created a new programme that was designed to revitalise our

offer to the local rugby league community. The Rising Stars programme was born, which features a range of activities to develop local players, coaches, teachers and volunteers.

This programme builds on the resources at the Foundation’s disposal, as well as those afforded it through Sky Try, as the organisation makes sure we push local talent along the official England RL ‘Embed The Pathway’ programme.

Rising Stars programme – U16s Development

Salford Red Devils Player Performance Pathway leading up to the u19s team is now known as the Rising Stars programme. New for 2015, the programme is about getting more local players involved, who are supported by more, better qualified local coaches, volunteers and teachers.

Not only are we looking for more local players to be engaged, we are utilising more local coaches. This was epitomised by the creation of our Red Devils Community Scouts group, who support all delivery, receive quality CPD and help identify new future Red Devils.

SRD is aiming to have 75% of the player pool in the performance pathway from Salford, Manchester, Trafford and Bury by 2018

Coach, Teacher and Volunteer DevelopmentSRDF runs a full programme of CPD for local coaches, teachers and volunteers. Depending on the need delivery takes place at the Foundation’s community classrooms or out in the community at a school or club.

High School Development

Embed the Pathway – U12 to u16 DevelopmentA key component of the Rising Stars programme is the development of young players participating at the age groups from u12 right through to u16s. The club now offers a range of activities to add value to local community club’s offers and players experiences.

•Weeklyopenaccesssessionsathomeofthe1stteam•BespokeStrength&Conditioningandnutritionadviceby1stteamstaffandplayersin1STteamfacilities

boys aged 12 to 14 took part in SRD’s ‘Open Access’ sessions to develop their skills local players aged 12-14 took part in our specialist S&C and nutrition sessions with SRD 1st team coaches in early 2016

Monthly ‘Meet the Expert’ session with 1st team staff and players

Subsidised UKCC RL L1 and L2 courses

Pitch side First Aid

RL Awareness sessions to parents of new players

CPD PROGRAMME =

Primary RL local teachers, coaches and volunteers have completed a course on our CPD programme

100+

High school boys have played more than 6 games of 9 or 13 aside RL from September 2015 (up from 500 playing 5 the year before)645

A core element of the sport’s Sky Try offer is growth of the participation in rugby league at high school level. The aim of the Foundation is to get more boys playing the game more regularly.

SRDF has been busy delivering high quality rugby league coaching to high school pupils across Salford, Manchester, Trafford and Bury with the aim of teams, at all age groups, participating in a programme of 9aside rugby.

Each of the aforementioned areas has a 9 aside festival at every high school age group, with the top 2 sides progressing to a ‘Champions League’ held centrally each Summer, at the AJ Bell Stadium. All delivery is aimed towards getting more schools to enter the local school’s leagues and play regular 13 aside matches.

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Walkden High School

EVENTS CALENDAR

Events Heritage

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Salford Red Devils Foundation run a variety of events each year ranging from our Streetgames backed Doorstep Sports Clubs, Summer Camps and Dance Academy excursions to the annual Varsity clash, the Lance Todd Dinner and corporate hospitality to reward staff.

Salford Red Devils has a rich history dating as far back as the 1870s. Having moved to their famous old home, the Willows, in 1901, the club embarked on the creation of 110 years of memories until the move to the new stadium in 2012.

The Foundation actively stores and archives a treasure trove of memorabilia from throughout the ages and has a small amount of this on public display in our community facilities. If you wish to see the museum then please get in touch to arrange a tour.

Lucky Devils Lotto

Salford Red Devils have successfully run a Lottery for more than 25 years, which raises 10s of 1000s of pounds each year for SRD’s youth development programme and other good causes across Greater Manchester.

The SRD Lotto was rebranded as the ‘Lucky Devils Lotto’ during 2015 and has some fantastic partnerships with our local community RL clubs and good causes such as charity for severely handicapped children, Breaking Barriers, Salford Heart Care (see photo above) and the Joshua Wilson Brain Tumour charity.

The Royal Manchester Children’s Hospital sees 2 visits per year when Red Devils first team players and coaching staff visit at Xmas and Easter with 100s of presents and a £1000 cheque. In addition the Super Josh logo will be featuring on our playing shirt for the 2016 Magic Weekend at St James’ Park, Newcastle.

Past Players Association – Red Devils

‘Looking after our past’

Central to the club’s history is of course the players and during 2015 the Foundation spent a lot of time building bridges with the past players association, which is known as the Red Devils Association.

The group of ex-players comes together annually at one of the most prestigious events on the international rugby league calendar – the Lance Todd Awards evening. Taking place on the first Wednesday, following the Wembley held Challenge Cup Final,

the gathering of ex- Salford players bestows the Lance Todd Trophy on the man of the match of the Final.

In 2015 over 200 ex-Salford players, past Lance Todd winners, administrators, journalists and fans gathered to present the award to Tom Briscoe of Leeds Rhinos.

The Foundation has made a concerted effort to galvanise the large number of past players who do not connect with the club. 2016 will see lots of changes in this department as we once again show our appreciation for their efforts.

2016

The Lucky Devils Lotto successfully raised £21,500 for good causes during 2015

A lot of work has gone on behind the scenes in progressing a special Heritage project, which will take this rich history to the masses. In addition, we are working with local property developers around

the creation of a permanent memorial down on the Willows, which was the club’s home from 1901 to 2011. Keep your eyes open for more on this from Summer 2016 onwards.

Boys from Cavendish Street Chapel founded the club

Salford team victorious in only Challenge Cup winning appearance.

Lost against Castleford in last Challenge Cup Final

Last every match at the Willows ends in defeat against Catalan

1873 1938 1969 2011

Played for Salford from 1929 to 1946. Former Welsh international currently 3rd in the British Rugby League table of points in a career. Captained Salford to our only Challenge cup final win in 1937/38

Played for Salford from 1967 to 1979. Former dual code Welsh international. Signed for Salford for £15000 a then club record. Went on to be Salfords all time leading points scorer.

Played for Salford from 1969 to 1983. Another former dual code Welsh international. While at Salford went on to be our all time appearance maker and try scorer with 498 and 297 respectively

Gus Risman David Watkins Maurice Richards

So what next? 2016, 2017 and beyond...

2015 was another great year for the Foundation, but there is even more to look forward to in 2016/17 and beyond. Here is a taster on some of the projects and plans we have for the year to come:

Looking for your local community rugby league club?

Salford Red Devils FoundationAJ Bell StadiumStadium WayEcclesM30 7LJt. 0161 786 1591 Official SRDF Mobile: 07538 042666e. mark.brocklehurst@reddevilsrugby.co.ukwww.salfordreddevilsfoundation.co.uk @srdfoundation Salford Red Devils Foundation

Want to know more? How do you get involved?For more information on anything you have seen in the Impact Report please do get in touch. Please do not hesitate to get in touch if you wish to volunteer, find out how your business or community group can benefit or if you simply just want to know more, please call a member of the team via the number below.

•Launch of heritage scheme, including unveiling of a memorial on the willows

•Player Development ‘Masterclasses’

•Wheelchair rugby

•Homeless rugby

•Development of our ‘Men’s Health’ programmes

•End of season ‘Red Devils Celebration’ event to raise funds for Rising Stars programme

•Growth of our Rising Stars Player Development Programme

Please keep your eyes and ears peeled for more information about all these fantastic new activities.

BURY1. BURY BRONCOS

Jean Palin 07909 752 865

SALFORD2. CADISHEAD RHINOS

Paul Elliot 07595 388 377

3. FOLLY LANE Daryl Fairhurst 07850 268 614

4. LANGWORTHY REDS Mark Davies 07554 007 616

5. LITTLE HULTON REDS Phil Hodgkinson 07803 002 687

6. SALFORD CITY ROOSTERS Andy Knight 07817 167 380

MANCHESTER7. BELLE VUE BEES

Nick Holt 07754 382 696

8. MANCHESTER CANALSIDERS Martin Owens 07533 813 245

9. MANCHESTER RANGERS Nick Holt 07754 382 696

10. MANCUNIANS Stefan Hopewell 07977 486 236

TRAFFORD11. NORTH TRAFFORD TITANS

Will Drazkowski 07449 504 673

12. SOUTH TRAFFORD RANGERS Peter Brookes 07702 591 215

FOR MORE INFORMATION, SIMPLY CALL THE CONTACT NUMBERS BELOW

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