Apple Watch App for Tesla: Results ➔ Buzz in Media➔ Lead Generation Tool➔ HAVAS SmartWatch Project
What did it mean for Business Development:
➔ R&D➔ Thought Leadership➔ PR➔ Direct Reach of the target clients
How to start:
➔ find people with the right R&D mindset;➔ research trends;➔ understand your target Clients profile;➔ find the WOW idea;➔ make a WOW case;➔ conduct a Marketing campaign;➔ use as a reference
Find a Differentiator. Be Creative. Move Fast.
Questions?
Great Things Start Here
eleks.com
About me
➔ 10+ years in IT;➔ 5+ years in Business Development;➔ 1+ mln. USD contracts closure;➔ 40+ projects conducted;➔ Product Manager, Digital;➔ PhD in Management