salesforce1 platform: build amazing apps. connect everything

Download Salesforce1 Platform: Build Amazing Apps. Connect Everything

Post on 21-Jan-2015




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Every decade a shift happens that compels companies to rethink every aspect of their IT strategy. Today, that shift is powered by mobile, social, and open technologies. Attend this session to hear how you can embrace these technologies to innovate and move faster than your competition. Learn how to build connected apps for the next generation of devices and bring your entire organisation closer to your customers, partners, and products.


  • 1. Salesforce1 Platform @dylanRsteele in/DylanRsteele Dylan Steele Platform Product Marketing Build Amazing Apps. Connect Everything.

2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include but are not limited to risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter. This document and others are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available., inc. assumes no obligation and does not intend to update these forward-looking statements. Important Additional Information The information in this presentation is neither an offer to purchase nor a solicitation of an offer to sell any securities when the tender offer is launched ExactTarget, Inc. stockholders should read the tender offer statement because it contains important information. Investors can get the tender offer statement and other filed documents for free at The tender offer statement, including a letter of transmittal and other documents, will also be made available for free by the information agent for the tender 3. IN THE INTERNET OF CUSTOMERS EVERYTHING IS CONNECTED 4. In the Internet of Customers, Apps Connect Everything Connected Products Connected Customers Connected Partners Connected Employees Connected Employee s Customer 5. Systems of Engagement Manage Data Anonymous One-Way Relationships Independent Transactions Mass Marketing Systems of Record Manage Relationships Known Two-Way Relationship Connected Experiences 1:1 6. Salesforce1 Platform: Accelerating Development of Connected Apps Connected Employees Connected Products Social Mobile Cloud Connected Partners Connected Customers 7. The Salesforce1 Platform Salesforce1 Platform APIs Salesforce1 Mobile App Heroku ExactTarget Fuel Sales Cloud Service Cloud Marketing Cloud AppExchange Salesforce1 Platform Services Custom Employee Apps Customer Apps Connecting the next generation of apps, devices, and customers 8. It Takes Too Long to Build Apps on Legacy Platforms Idea buy & setup hardware install complex software define user access build & test security make it mobile & social setup reporting & analytics build app App 9. Salesforce Platform is the Fastest Path from Idea to App AppIdea build app Idea buy & setup hardware install complex software define user access build & test security make it mobile & social setup reporting & analytics build app App 10. More APIs and New Platform Services to Help You Build Apps Fast Chatter Multi- language Translation Workbench Email Service s Analytic s Cloud Database Scheem a Builder Search Visualforce 1 Monitoring Multi-tenant Infrastructure Apex Data- level Security Workflows Social APIs Analytic s APIs Bulk APIs Rest APIs Metadata APIs Soap APIs Private App Exchange Custom Actions Identity Mobile Notification s Tooling APIs Developer Mobile Packs Mobile SDK Offline Support Streamin g APIs Geolocatio n ET 1:1 ET fuel Heroku1 Heroku Add-Ons Sharing Model ET API APIs Mobile Services Core Services Open Extensible Public 11. Programmatic Development Multi-tenant infrastructure Visual Development Salesforce1 Platform: Loved by Developers AND Business User 12. Multi-tenant Infrastructure Unbreakable Customisations Automatic Upgrades 6BLines of Apex Code 500M API Calls Per Day, 28 Versions 15MCustom Database Tables 12M Visualforce Pages Integrations and Customisations Auto-Upgraded 42 Major Releases Single Code Base and Shared Infrastructure Focus on Innovation with a Future-Proof Cloud Platform 13. What Are Customers Building with the Salesforce1 Platform? Connected Everything Automate Processes with Employee Apps Build Innovative Customer Apps 1 2 3 14. A New Platform Designed for Everyone Publish Next Gen Apps ISVs Peter Gassner Veeva Manage Salesforce from Anywhere Experience Salesforce1 on Any Device Neil Kamireddy Trunk Club Admins Build Next Gen Apps Developers Geetha Vallabhaneni Luminix Connect with Customers in a Whole New Way Mariam Naficy Minted End Users Every Customer Your Customers 15. Focus on Innovation with Salesforce1 Platform Legacy Platforms Focus on Infrastructure Salesforce1 Platform Focus on Innovation Infrastructure Governance Innovation 16. Healthcare Education Science Manufacturing Next Gen Enterprises are Transforming Entire Industries with Cloud Platforms 17. In the Internet of Customers, Apps Connect Everything Connected Products Connected Customers Connected Partners Connected Employees Connected Employees Customers