Marc BenioffChairman, CEO

BECOME A CUSTOMER COMPANY:CONNECT WITH YOUR CUSTOMERS IN A WHOLE NEW WAY

@beniofffacebook.com/benioffceo@salesforce.com

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Become A Customer Company: Connect with Your Customers in a Whole New Way

Connected Partners

Connected Employees

Connected Products

Connected Customers

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Our Mission:Cloud Computing Driver, Catalyst and Evangelist

Mainframe

Enterprise Cloud Computing

Client/Server

Today1960s 1980s3

#1 in Cloud Computing and Customer Relationship Management

#1 Cloud Computing

Sales, Service, Marketing

Innovation 2011, 2012

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350,000+Hours Service

1%Time Equity Product

$40 Million+Grants

16,000Non-profit Organizations

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Salesforce.com Commitment to Japan

New Of!ceNew Tokyo Data Center

New Investments

JP Tower Marunouchi

1H 2013

1 Year Anniversary1B+ Transactions/Day

Globally

New Customer Growth

Sumitomo  Corporation

5400+ Customers80% of Top 70

Japanese Companies

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First Enterprise Cloud Company to Reach $3 Billion

$3BRevenue Forecast FY13

Fastest Growing Top 10 Software Company

201220112010200920082007200620052004

~8% of Revenue

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Post-PC Revolution: “The End of Wintel”

1960s

Mainframe

1980s

Server

Today

Cloud

SNA LAN/WAN LTE

Terminal PCTouch

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The Computing Revolution

Source: Asymco, “The Rise and Fall of Personal Computing”

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1960sMainframeComputing

1970sMini

Computing

1980sClient ServerComputing

1990sCloud

Computing

2000sMobile

Computing

2010sSocial

Revolution

x 10x 100x 1,000x 10,000x 100,000x

The Computing Revolution

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Sources: Comscore, Morgan Stanley, Facebook, Twitter, YouTube, LinkedIn, Wikipedia

social users4.5 Billion50M+ Fans

2M+ mentions in one day

The Social Revolution

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The Touch Revolution

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The Local Revolution

Geo-aware Devices

Locate Your Customers

Integrated with Apps

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The Cloud Revolution

Enterprise Cloud Computing

Source: Gartner, Inc., Forecast: Public Cloud Services, Worldwide, 2010-2016, 3Q12, September 24, 2012

$111 Billion Industry in 2012

18% YOY Growth

Salesforce.com: #1 Cloud Vendor

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The Customer Revolution

Cloud

Enterprise Cloud Computing

TouchSocial Local

Your Customer

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Are You Connected to Your Customers in a New Way?

Your Customers, Employees, and Partners Are Connected

Are You a Customer Company?

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Getting Closer to Customers

Other

Business Leader Priorities

Source: 2012 IBM Global Study

88% of business leaders

Priority #1: Becoming a Customer Company

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Become A Customer Company: Connect with Your Customers in a Whole New Way

Connected Partners

Connected Employees

Connected Products

Connected Customers

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Salesforce: Customer Company Architecture

Social Front-End

Cloud, Social, Touch

Marketing AppExchangeService Work.comSales

Database.com

Data.com

Iden

tity

Salesforce Platform

HerokuForce.com Site.com Touch

AppExchange Apps

ERP

Any System

Finance

Back-end SystemsAny Social Network

Chatter Chatter Communities

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Thank you.

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