1. Sales Promotion Public relations and Event Management

2. Sales promotion Definition of sales promotion Objectives of sales promotion Components of sales promotion Tools of sales promotion 3. Definition: Sales promotion comprised that range of techniquesused to attain sales or marketing objectives in a cost effective manner by adding value to a product service either to intermediary nor to end user, normally but not exclusively with in a defined time period. Sales promotion practicianers of uk 4. Objectives : Increase sales volume Increase repeat purchase Increase trail Increase loyalty Creating interest Creating awareness Deflecting attention from price introducing new products to the trade as well as the consumer Over coming seasonal slumps Unloading accumulated inventory 5. Components: Trade sales promotion Consumer sales promotion Business & sales force promotion 6. Consumer sales promotion It aims on consumers by providing some extra benefits from the company as well as intermediaries. This is two types; consumer franchise building Tools:- Free samples, extra product offers etc. Not for consumer franchise building Tools:- Price offers premiums, price packs etc. 7. Trade sales promotions Manufacturer use a number of trade promotions tools to promote the sales in the modern business practices. A major portion of promotion budget has been spending for the trade promotion. Tools:- premiums, display contest, immediate discounts etc. 8. Sales force promotions companies spend much amount on business & sales force promotion. This tools are used together in business leads and motivating the sales force for greater efforts. Tools:- Trade shows, Sales contests etc. 9. Tools of sales promotion Coupons:-These are the certificate that offer price reductions to consumers for specified items. 10. Price & Discounts offers In this offers certain sum of amount will be reduced on products at the time of purchase 11. Gift vouchers Companies distribute gift vouchers to gain direct as well as indirect sales promotion effect. Companies provide gift vouchers to the customers In order to increase repeat purchase of the same produts. 12. Price packs Reduced price packs :-same kind of products are binded and provide to the customers at some reduced price . Bonded price packs:-Here company mix up two or more unrelated products in the same pack and offered at some lower price. 13. reduced price packsbonded price packs 14. Exchange offers Now a days exchange offers has become a common sales promotional tool. Here customers surrender their old products for a certain price and take new products to home. 15. Free offers In free offers they will provide additional products to the same products at the time of purchase. These are well known as one plus one offers. 16. Introductory offers Some companies announce such special introductory offers for new products. This will helps in rise up the sales.Maruti Suzuki has launched the A-Star at an introductory price of Rs. 3.47 lakh.List price 49.99 SAVE 50% = 24.99 Your Wiggle price: 25.00 17. Premium offers premium involves straight offering of some extra quantity of the same product or a separate item absolutely free. 18. Free samples sample is a free amount of product or service to the customers. customer can experience the product with the trail of the sample. 19. Trade fairs & exhibitions It is one of the oldest practices in the sales promotion. These provide companies with the opportunity off introducing and displaying their products to a large number of people. 20. Consumer contest It takes variety off forms like quiz contest, beauty contest etc. These are require to suggest a brand name, coin a slogan, suggest a logo etc. The main intension is to create wide spread action and news around the brand and to get vast masses of consumers in tested in the brand and to induce them to buy it. 21. Event management Events plays a major role in generating publicity. In addition to publicity role it also has a salespromotional role. Events could cover rallies and road shows, film awards and star night shows, door to door campaign. Sports events _ like the Olympics or the world cups in various games and major tournaments in golf and tennis. These are the no.1 preference of sponsors because of their high visibility and big media coverage. 22. Millions of people watch this events. Reports indicate that over 6o% of all sponsorships arefor sports events. MRF has been active in sponsoring motor rallies and cricket events. Pepsi, coca-cola, JK tyre and Hero-Honda are some of the other major sponsors of sports events in india. 23. Managing the event Managing the event has different connotations for thetwo sets of forms who are associated with events: Firms who pursue organizing events as their business, and Firms who as sponsors of the event have the requirement to manage their participations in it to earn the best rewards for their brand. 24. The sponsor gets a host of benefits and rights such asbanners, signs, samples, prizes, tickets, hospitality, exclusivity in selling the product category, and they right to advertising, promotion and publicity. So he can get the best results out of them all, only if he manages them properly. Usually event sponsorship and outdoor promotion go to gather. Personality of the should match that of the brand and the image the sponsor desires for his brand. 25. Public relations 26. Public relations Public relations is a particularly valuable promotionaldevice for services, because the authority offered by independent recommendations in editorial matter can add vital credibility to an intangible service. It is also easy promotional devise for non-profit organizations to use. Now we will explore the wide range of vehicles available to public relations professionals. 27. Public relations Media contract news stories The press office corporate public relations Defensive public relations Proactive public relations 28. Thank you