sales promotion - sdafsdaf.org/wp-content/uploads/2015/02/addy2015_winnersbook1.pdf · sales...

SALES PROMOTION Category: 01A - Catalog Award: Gold ADDY Award Entrant: Epicosity Advertiser: Armscor Title: DNA Catalog Credits: Team Epicosity Category: 01A - Catalog Award: Silver ADDY Award Entrant: Epicosity Advertiser: Eagle Imports Title: Beyond Mainstream 2015 Catalog Credits: Team Epicosity Paul Heckel Category: 03B - Free-Standing Award: Silver ADDY Award Entrant: Insight Marketing Design Advertiser: CorTrust Bank Title: Lobby Posters Credits: Doug Moss, Executive Creative Director Candy Van Dam, Chief Strategy Officer Jon Carroll, Creative Director Kari Geraets, Production Manager Ann Metli, CorTrust Bank Category: 05 - SALES PROMOTION - Audio / Video Sales Presentation Award: Gold ADDY Award* Entrant: Fresh Produce Advertiser: POET-DSM Title: Fantasy Credits: Get Fresh Crew Pixelbox Productions T.C. Worley Cloud Cult POET-DSM

* = Best of Class ** = Best of Show *** = Special Judges Award

Category: 05 - SALES PROMOTION - Audio / Video Sales Presentation Award: Silver ADDY Award Entrant: Fresh Produce Advertiser: Sands Drywall Title: Dramatization Credits:

Get Fresh Crew Crufilco Pixelbox Productions Sands Drywall Category: 05 - SALES PROMOTION - Audio / Video Sales Presentation Award: Silver ADDY Award Entrant: Daktronics Advertiser: Daktronics Title: Atlanta Falcons Pre-Visualization Credits: Rob Bern, Digital Artist COLLATERAL MATERIAL Category: 06 - COLLATERAL MATERIAL - Stationery Package (any printing method) Award: Gold ADDY Award Entrant: Caliber Creative Advertiser: Family Dental Center Title: FDC Identity Package Credits: Caliber Creative Team Family Dental Center Category: 08A - Single unit (any printing method) Award: Gold ADDY Award Entrant: Insight Marketing Design Advertiser: Lake Area Technical Institute Title: Travel Journal Viewbook Credits: Doug Moss, Executive Creative Director

Candy Van Dam, Chief Strategy Officer Jon Carroll, Creative Director Ben Hodgins, Art Director Kari Geraets, Production Manager LuAnn Strait, Lake Area Technical Institute Category: 08A - Single unit (any printing method) Award: Silver ADDY Award Entrant: Epicosity Advertiser: RedTail Title: Ground Up Approach Credits: Team Epicosity


Category: 09C - Series (Covers or spreads or features) Award: Gold ADDY Award Entrant: Dainty Obsessions Advertiser: Dainty Obsessions Title: Dainty Obsessions Credits: Alana Snyder, Publisher Valerie Sampson, Managing Editor Kerry McDonald, Art Director Paper Rock Scissor, Contributor Judith Kostroski, Model Convivial Production, Contributor Munster Rose, Contributor Canary Grey Photography, Contributor AJ Production Co., Contributor Hackwith Design House, Contributor Category: 09D - Magazine Design (Entire Magazine) Award: Gold ADDY Award Entrant: Dainty Obsessions Advertiser: Dainty Obsessions Title: Dainty Obsessions Credits: Alana Snyder, Publisher Valerie Sampson, Managing Editor Kerry McDonald, Art Director Angela Berry, Sales Manager Category: 10B - Campaign Award: Gold ADDY Award Entrant: Caliber Creative Advertiser: Producers Hybrids Title: Alter Ego Poster Series Credits: Caliber Creative Team Producers Hybrids Category: 11B - Invitation Award: Gold ADDY Award* Entrant: Meta Payment Systems Advertiser: MetaBank Title: AgriSolutions Invite Credits: Luke Tatge, Copywriter Lyndsey Kastein, Graphic Designer Katie Farritor, Graphic Designer Sarah Swanson, Marketing Coordinator Eric Backstrom, Director of Marketing


Category: 11B - Invitation Award: Gold ADDY Award Entrant: Fresh Produce Advertiser: POET-DSM Title: Welcome To Fantasy Credits: Get Fresh Crew POET-DSM Category: 11C - Announcement Award: Silver ADDY Award Entrant: ADwërks Advertiser: Augustana College Title: Rattle & Hum Volvelle Credits: Mike Hay, Insert Title Here Jolene Loetscher, Idea Farmer Nate Burdine, Mud Mile Communications Caryla Chambers, Cog Whisperer Express Copy & Printing Emily Sievers, Client Category: 11D - Campaign Award: Gold ADDY Award Entrant: VVI Advertiser: Vern Eide Title: Vern Eide Strategic Plan Presentation - Special Event Credits: VVI Crew Category: 11D - Campaign Award: Gold ADDY Award Entrant: Fresh Produce Advertiser: POET-DSM Title: The King And Iowa Credits: Get Fresh Crew Pixelbox Productions T.C. Worley Doug Lee Studio Blu POET-DSM


Category: 11D - Campaign Award: Silver ADDY Award Entrant: Mud Mile Communications Advertiser: Augustana Title: Augustana Rattle & Hum Donor Event Credits: Jolene Loetscher

Nate Burdine Jim Mathis Emily Sievers Mike Hay Michael McQuade Caryla Chambers Andrew Eide Kara Mathis Nancy Davidson Bob Preloger DIRECT MARKETING Category: 12B - 3-D Award: Gold ADDY Award* Entrant: DocuTAP Advertiser: DocuTAP Title: Customer Welcome Packet Credits: Kimber Severson, Vice President of Sales and Marketing Dusty Schroeder, Director of Marketing Lauren Halgerson, Graphic Designer JoAnna Ver Meer, Content Writer Category: 12B - 3-D Award: Gold ADDY Award Entrant: Media One Advertising/Marketing Advertiser: South Dakota Department of Health / Get Screened SD Title: Number 2 Killer Credits: Media One Team Category: 12B - 3-D Award: Silver ADDY Award Entrant: Fresh Produce Advertiser: Sudenga Industries Title: We Mailed A Bucket Credits: Get Fresh Crew Doug Lee Sudenga Industries


Category: 13B - 3-D / Mixed Award: Silver ADDY Award Entrant: Caliber Creative Advertiser: Producers Hybrids Title: Be a Bad Boy Direct Mail Credits: Caliber Creative Team Producers Hybrids GLS Companies OUT-OF-HOME Category: 15A - Flat Award: Silver ADDY Award Entrant: Insight Marketing Design Advertiser: CorTrust Bank Title: Ag Banking Billboard Credits: Doug Moss, Executive Creative Director Candy Van Dam, Chief Strategy Officer Jon Carroll, Creative Director Ann Metli, CorTrust Bank Category: 17A - Interior Animated (with motion) Award: Gold ADDY Award Entrant: VVI Advertiser: South Dakota Sports Hall of Fame Title: South Dakota Sports Hall of Fame Interactive Display Credits: VVI Crew Scott Fiedler Ron Hoffmann Mike Henriksen Category: 17A - Interior Animated (with motion) Award: Silver ADDY Award Entrant: Midco Sports Network Advertiser: Midco Sports Network Title: 2014 Summit Basketball Open Credits: Christian Begeman, Special Projects Coordinator Jordon Weideman, Motion Graphics Producer Nick Peterson, Producer/Videographer Nathan Aamodt, Coordinating Producer Eric Vasgaard, Executive Producer


Category: 17B - Interior Still or Static Award: Gold ADDY Award Entrant: Lawrence & Schiller Advertiser: South Dakota Department of Labor Title: South Dakota Department of Labor "Dakota Roots Charging Station" Credits: Team Spirit Category: 17D - Exterior Still or Static Award: Gold ADDY Award Entrant: Caliber Creative Advertiser: Family Dental Center Title: FDC Signage Credits: Caliber Creative Team Family Dental Center Pride Neon Signs Category: 18 - OUT-OF-HOME - Campaign Award: Gold ADDY Award* Entrant: Caliber Creative Advertiser: Family Dental Center Title: We Make Smiles Happen Billboards Credits: Caliber Creative Team Family Dental Center NON-TRADITIONAL ADVERTISING Category: 20A - Single Award: Gold ADDY Award* Entrant: Media One Advertising/Marketing Advertiser: South Dakota Department of Health/Get Screened SD Title: Number 2 Killer Credits: Media One Team Category: 20B - Campaign Award: Gold ADDY Award Entrant: Caliber Creative Advertiser: Family Dental Center Title: Get Your Smile On! Credits: Caliber Creative Team Family Dental Center


Category: 20B - Campaign Award: Silver ADDY Award Entrant: VVI Advertiser: Vern Eide Indian Title: Indian Motorcycle 75th Rally Sweepstakes Campaign Credits: VVI Crew CONSUMER OR TRADE PUBLICATION Category: 22B - Four-color Award: Gold ADDY Award Entrant: Epicosity Advertiser: Armscor Title: Amazingly Powerful Credits: Team Epicosity Category: 22B - Four-color Award: Silver ADDY Award Entrant: Lawrence & Schiller Advertiser: South Dakota Department of Tourism & Watertown Convention and Visitors Bureau Title: South Dakota Dept. of Tourism "Come for the Hunting, Stay for the Fishing" Credits: Team Synergy Category: 24B - Four-color Award: Gold ADDY Award Entrant: Epicosity Advertiser: Mec-Gar Title: Unsung Hero Credits: Team Epicosity Category: 24B - Four-color Award: Gold ADDY Award* Entrant: Insight Marketing Design Advertiser: Oro Agri Title: Full Coverage Campaign Credits: Doug Moss, Executive Creative Director Candy Van Dam, Strategy Officer Jon Carroll, Creative Director Rich Fedigan, Oro Agri


Category: 24B - Four-color Award: Silver ADDY Award Entrant: Epicosity Advertiser: Eagle Imports Title: Beyond Mainstream - Print Ad Campaign Credits: Team Epicosity Paul Heckel NEWSPAPER Category: 30B - Color (any color other than black) Award: Silver ADDY Award Entrant: ADwërks Advertiser: Falls Park Farmers Market Title: Falls Park Farmers Market Newspaper Campaign Credits: Jim Mathis, Certified Advertologist Andrew Eide, Mind Voyager Sara Sullivan, Conceptual Engineer Carol Oren, Ambassador of Media Logistics Caryla Chambers, Cog Whisperer DIGITAL ADVERTISING Category: 32A – Products Award: Gold ADDY Award** Entrant: 44 Interactive Advertiser: Bridger Steel Title: Bridger Steel Website Credits: Joe Marikle, Developer Travis Quam, Designer Jon Peterson, Project Manager Laura Kirkland, Marketing Director, Bridger Steel Category: 32C - Services Award: Silver ADDY Award Entrant: Fresh Produce Advertiser: Koch Hazard Title: Delight And All Of That Credits: Get Fresh Crew Click Rain Koch Hazard


Category: 32C - Services Award: Silver ADDY Award Entrant: Insight Marketing Design Advertiser: Insight Marketing Design Title: Insight Marketing Design Website Credits: Insight Marketing Design Team Category: 33A - Products Award: Silver ADDY Award Entrant: Media One Advertising Marketing Advertiser: Grossenburg Implement Title: Grossenburg Web Credits: Media One Team Category: 33B - Outlets Award: Silver ADDY Award Entrant: Lawrence & Schiller Advertiser: Taco Johns International Title: Taco John’s Website Credits: Team Wizards Taco John’s International Category: 33C - Services Award: Gold ADDY Award Entrant: Epicosity Advertiser: Sioux Falls Federal Credit Union Title: Now Is The Time Credits: Team Epicosity Category: 33C - Services Award: Silver ADDY Award Entrant: 44 Interactive Advertiser: Mitchell Technical Institute Title: Mitchell Technical Institute Website Credits: Bryan Ahrendt, Developer Travis Quam, Designer Jon Peterson, Project Manager Bob Kobernusz, Interactive Services Director, Mitchell Tech Julie Brookbank, Director of Marketing & Public Information, Mitchell Tech


Category: 33C - Services Award: Silver ADDY Award Entrant: VVI Advertiser: Children's Museum of South Dakota Title: Children's Museum of South Dakota Credits: VVI Crew Category: 34C - Services Award: Gold ADDY Award Entrant: Media One Advertising/Marketing Advertiser: Sioux Falls Regional Airport Title: FSD Mobile Credits: Media One Team Category: 35A - Products Award: Silver ADDY Award Entrant: Epicosity Advertiser: PowerTech Title: Read Your Mind Credits: Team Epicosity Category: 35C - Services Award: Gold ADDY Award Entrant: Lemonly Advertiser: Institute of Medicine Title: Get 60 Minutes Microsite Credits: Category: 35C - Services Award: Silver ADDY Award Entrant: Midwest Communications Advertiser: Billion Hyundai Mazda Title: Purple and Gold Fan Zone Credits: Amanda Bechen, Director of Digital Sales and Development Jack Blanke, Web Designer Sue Martens, Marketing Consultant Jodi Behling, Web Ad Designer


Category: 36B - Single Platform Consumer Award: Silver ADDY Award Entrant: Avera Health Advertiser: Avera Health Title: #WhoDoYouThank Credits: Lindsey Meyers, Project Manager Jacque Frick, Social Media Coordinator Brandie Carlson, Social Media Coordinator Jamey Zerr, Digital Coordinator Category: 36B - Single Platform Consumer Award: Silver ADDY Award Entrant: Lawrence & Schiller Advertiser: Taco Johns International Title: Taco John’s Snap & Unwrap Vines Credits: Team Wizards Taco John’s International Category: 36C - Campaign Award: Gold ADDY Award Entrant: Lawrence & Schiller Advertiser: South Dakota Office of Highway Safety Title: South Dakota Office of Highway Safety "Don't Jerk & Drive" Social Campaign Credits: Team Spirit Team STEVE Pixelbox Category: 37C - Mobile (Phone) Award: Silver ADDY Award Entrant: Lawrence & Schiller Advertiser: Taco Johns International Title: Taco John’s Flamin' Hot Cheetos® Burrito App Credits: Team Wizards Taco John’s International Category: 38D - Email Award: Gold ADDY Award Entrant: Lawrence & Schiller Advertiser: Taco Johns International Title: Taco John’s Ghost Pepper Email Credits: Team Wizards Taco John’s International


Category: 38D – Email Award: Silver ADDY Award Entrant: Sioux Falls Convention & Visitors Bureau Advertiser: Sioux Falls Convention & Visitors Bureau Title: Sioux Falls Convention & Visitors Bureau Leisure Email Marketing Automation Credits: Krista Orsack, Sioux Falls CVB Director of Marketing Betsy McCarty, Sioux Falls CVB Creative & Communications Manager Click Rain, Digital Agency of Record Category: 38D - Email Award: Silver ADDY Award Entrant: Sioux Falls Convention & Visitors Bureau Advertiser: Sioux Falls Convention & Visitors Bureau Title: Sioux Falls Convention & Visitors Bureau Meeting Email Marketing Automation Credits: Krista Orsack, Sioux Falls CVB Director of Marketing Betsy McCarty, Creative & Communications Manager Click Rain, Digital Agency of Record Category: 39A - Banners Rich Media Award: Silver ADDY Award Entrant: Lawrence & Schiller Advertiser: Deadwood Chamber & Visitors Bureau Title: Deadwood "It's Not Just Wild Bill's Deadwood Anymore" Rich Media Banner Credits: Team Synergy Category: 40C - Branded Content 60 seconds or less Award: Gold ADDY Award Entrant: Mud Mile Communications Advertiser: Augustana Title: Augustana Rattle & Hum Invite Credits: Jolene Loetscher, Executive Producer Nate Burdine, Executive Producer Emily Seivers, Director of Marketing Jim Mathis, Certified Advertologist™ Mike Hay, Insert Title Here: _______ Michael McQuade, Motion Graphics Andrew Eide, Mind Voyager Kelly Sprecher, Director of Communications and Media Relations


Category: 40D - Branded Content more than 60 seconds Award: Gold ADDY Award Entrant: Media One Advertising/Marketing Advertiser: Patient Choice for South Dakota Title: Nothing But Scare Tactics Credits: Media One Advertising Marketing, Category: 40D - Branded Content more than 60 seconds Award: Gold ADDY Award Entrant: VVI Advertiser: Shape Security Title: Shape Security Online Video Credits: VVI Crew Neal Mueller, Product Director Category: 40D - Branded Content more than 60 seconds Award: Gold ADDY Award Entrant: Epicosity Advertiser: AgSense Title: Power of Knowing Credits: Team Epicosity Category: 40D - Branded Content more than 60 seconds Award: Silver ADDY Award Entrant: DocuTAP Advertiser: DocuTAP Title: Human Resources Video Credits: Kimber Severson, Vice President of Sales and Marketing Dusty Schroeder, Director of Marketing Todd Montsma, Multimedia Designer JoAnna Ver Meer, Content Writer Category: 40D - Branded Content more than 60 seconds Award: Silver ADDY Award Entrant: VVI Advertiser: DB Networks Title: DB Networks Data Security Video Credits: VVI Crew Michael Sabo


Category: 40D - Branded Content more than 60 seconds Award: Silver ADDY Award Entrant: Fresh Produce Advertiser: CEGA Innovations Title: 35 Percent Less Buttocks Credits: Get Fresh Crew Passenger Pixelbox Productions CEGA Category: 40D - Branded Content more than 60 seconds Award: Silver ADDY Award Entrant: Epicosity Advertiser: South Dakota Department of Education - Career Technical Education Title: Opening Doors Credits: Team Epicosity Category: 42 - DIGITAL ADVERTISING - Campaign (for categories 32A-41C) Award: Gold ADDY Award Entrant: Mud Mile Communications Advertiser: Run2Gun Title: Run2Gun Season 2 Countdown Campaign Credits: Nate Burdine, Executive Producer Jolene Loetscher, Executive Producer Michael McQuade, Art Director Jordan Miller, Talent RADIO Category: 43A - :30 Award: Gold ADDY Award Entrant: ADwërks Advertiser: McDonald's of Sioux Falls Title: Numbers Guy $2.22 Big Mac Radio Credits: Andrew Eide, Mind Voyager Tyler Evans, Defender of Market Share Carol Oren, Ambassador of Media Logistics Dar Heikes, Audio Production/Voice Talent Caryla Chambers, Cog Whisperer Rick Lessnau, Owner, Sioux Falls McDonald's


Category: 43A - :30 Award: Silver ADDY Award Entrant: Insight Marketing Design Advertiser: CorTrust Bank Title: Ag Banking Radio Credits: Doug Moss, Executive Creative Director Candy Van Dam, Chief Strategy Officer Jon Carroll, Creative Director Ann Metli, CorTrust Bank Category: 43B - :60 or more Award: Silver ADDY Award Entrant: Midwest Communications Advertiser: Volunteers of America Dakotas Title: Volunteers of America Dakotas - Hope Credits: Mark Nelson, Writer/Producer Judy Smith, Voice Talent Bob Allen, Voice Talent Autumn Kaskie, Marketing Consultant Category: 43C - Campaign Award: Silver ADDY Award Entrant: Epicosity Advertiser: Voyage Federal Credit Union Title: Voice Inside Your Head Credits: Team Epicosity Category: 44A - :30 Award: Gold ADDY Award Entrant: ADwërks Advertiser: McDonald's Eastern South Dakota Co-op Title: Cold Days/Hot Deals Vacation Radio Credits: Jim Mathis, Certified Advertologist Andrew Eide, Mind Voyager Carol Oren, Ambassador of Media Logistics CMR Studios, Audio Production McDonald's Eastern South Dakota Co-op, Client


Category: 44C - Campaign Award: Gold ADDY Award* Entrant: Caliber Creative Advertiser: Producers Hybrids Title: Bad Boy Radio Credits: Caliber Creative Team Producers Hybrids TELEVISION Category: 46B - :30 Award: Gold ADDY Award Entrant: Midcontinent Communications Advertiser: Sugar's Baked Goods and Sweet Treats Title: Sugar's Baked Goods "Grand Opening" Credits: Andrea Stalheim, Senior Creative Coordinator Dan Ludeman, Producer/Videographer Category: 46B - :30 Award: Silver ADDY Award Entrant: VVI Advertiser: Vern Eide Honda Title: Start Something Special with Honda Civic Credits: VVI Crew Category: 46D - Campaign Award: Gold ADDY Award Entrant: Fresh Produce Advertiser: SDN Communications Title: Special Sounds Credits: Get Fresh Crew Passenger Pixelbox Productions D'Audio SDN Communications Category: 46D - Campaign Award: Silver ADDY Award Entrant: VVI Advertiser: Vern Eide Honda Title: Honda Game Plan Credits: VVI Crew


Category: 46D - Campaign Award: Silver ADDY Award Entrant: Insight Marketing Design Advertiser: CorTrust Bank Title: Raise Your Expectations Television Campaign Credits: Doug Moss, Executive Creative Director Candy Van Dam, Chief Strategy Officer Jon Carroll, Creative Director Just Off Center Productions Ann Metli, CorTrust Bank Category: 46D - Campaign Award: Silver ADDY Award Entrant: Fishback Financial Corporation Advertiser: First Bank & Trust Title: By the Numbers Credits: FFC Marketing Vision Video Interactive Michael McQuade Category: 47C - Regional / National Single Award: Silver ADDY Award Entrant: Avera Health Advertiser: Avera Health Title: Cancer Care Done Differently :60 Commercial Credits: Lights Out Productions Greta Stewart, Scriptwriter/Video Producer Jennifer Schultz, Avera Medical Group Director Category: 48A - Products Award: Gold ADDY Award Entrant: Midcontinent Communications Advertiser: Mountain House Freeze Dried Foods Title: Mountain House "Hunting" Credits: Dan Ludeman, Producer/Videographer Monte Johanning, Production Supervisor Andrew Soucek, Creative Coordinator Nick Peterson, Producer


Category: 48C - Services Award: Gold ADDY Award Entrant: Lawrence & Schiller Advertiser: South Dakota Department of Tourism Title: South Dakota Department of Tourism "It's Your American Journey in South Dakota" Television Credits: Team Synergy Team STEVE Great Plains Motion Picture Company Category: 48C - Services Award: Silver ADDY Award Entrant: Media One Advertising/Marketing Advertiser: Sioux Falls Regional Airport Title: Share Your Story Credits: Media One Advertising/Marketing Reistroffer Design, Photography Category: 49A - Products Award: Gold ADDY Award* Entrant: Fresh Produce Advertiser: POET Title: See The World Differently On Television Credits: Get Fresh Crew Pixelbox Productions POET Category: 49C - Services Award: Gold ADDY Award Entrant: VVI Advertiser: Avera Health Title: Avera eEmergency TV Commercials Credits: VVI Crew Greta Stewart, Video Producer Jay Bachmayer, Video Producer


INTEGRATED CAMPAIGNS Category: 54 - INTEGRATED CAMPAIGNS - Consumer Local Award: Gold ADDY Award*** Entrant: Caliber Creative Advertiser: Family Dental Center Title: We Make Smiles Happen Rebrand Credits: Caliber Creative Team Family Dental Center Category: 55 - INTEGRATED CAMPAIGNS - Consumer Regional / National Award: Gold ADDY Award Entrant: Caliber Creative Advertiser: Producers Hybrids Title: Inside This Seed Campaign Credits: Caliber Creative Team Producers Hybrids Category: 55 - INTEGRATED CAMPAIGNS - Consumer Regional / National Award: Gold ADDY Award Entrant: Media One Advertising/Marketing Advertiser: Sioux Falls Regional Airport Title: Share Your Story Credits: Media One Advertising/Marketing Reistroffer Design, Photography - Soldier Creative Category: 55 - INTEGRATED CAMPAIGNS - Consumer Regional / National Award: Gold ADDY Award** Entrant: Fresh Produce Advertiser: POET Title: See The World Differently Credits: Get Fresh Crew Pixelbox Productions POET Category: 55 - INTEGRATED CAMPAIGNS - Consumer Regional / National Award: Silver ADDY Award Entrant: Lawrence & Schiller Advertiser: South Dakota Department of Tourism Title: South Dakota Department of Tourism "It's Your American Journey in South Dakota" Campaign Credits: Team Synergy Team STEVE Great Plains Motion Picture Company


PUBLIC SERVICE Category: 63D - POP or POS Materials (Other than Posters) Award: Silver ADDY Award Entrant: Lawrence & Schiller Advertiser: South Dakota Office of Highway Safety Title: South Dakota Office of Highway Safety "Sobriety Checkpoint Street Team" Credits: Team Spirit Team Synergy Category: 63E - Poster Award: Silver ADDY Award Entrant: Epicosity Advertiser: South Dakota Department of Health - West Nile Virus Title: Suck It Credits: Team Epicosity Category: 65A - TV Award: Gold ADDY Award Entrant: Lawrence & Schiller Advertiser: South Dakota Office of Highway Safety Title: South Dakota Office of Highway Safety "Motorcycle Max" Television Credits: Team Synergy Team STEVE MAKE Category: 65C - Audio / Visual Award: Gold ADDY Award Entrant: Caliber Creative Advertiser: Helpline Center Title: Crisis Teen Texting Video Credits: Caliber Creative Team Helpline Center Pixelbox Category: 65D - Digital Advertising Award: Silver ADDY Award Entrant: Lawrence & Schiller Advertiser: South Dakota Office of Highway Safety Title: South Dakota Office of Highway Safety "How to Snap a Sober Selfie" Video Credits: Team Synergy Team STEVE


Category: 65D - Digital Advertising Award: Silver ADDY Award Entrant: Hot Pink, Ink Advertiser: South Dakota Department of Health - Tobacco Control Program Title: BeFreeSD.com Credits: Susan Turnbull, Creative Director/Designer Jon Martin, Graphic Design/Production Bill Fleming, Copywriter Callum Kerr, Coder Amy Davis, Graphic Design/Production Category: 67 - PUBLIC SERVICE - Non-traditional Award: Silver ADDY Award Entrant: Epicosity Advertiser: South Dakota Department of Health - Influenza Title: Flu Bug Tour Credits: Team Epicosity Category: 69A - Single Medium Campaign (for categories 63-68) Award: Gold ADDY Award* Entrant: Midcontinent Communications Advertiser: Volunteers of America Dakotas/LifeMarks Behavioral Health Title: VOA "Regain Control" Campaign Credits: Andrea Stalheim, Senior Creative Coordinator Andrew Soucek, Creative Coordinator Dan Ludeman, Producer/Videographer Category: 69A - Single Medium Campaign (for categories 63-68) Award: Gold ADDY Award Entrant: Hot Pink, Ink Advertiser: South Dakota Department of Health - Tobacco Control Program Title: Ready To Quit? Facebook Credits: Susan Turnbull, Creative Director Jaci Kennison, Copywriter Jon Martin, Graphic Design/Production Category: 69A - Single Medium Campaign (for categories 63-68) Award: Silver ADDY Award Entrant: Hot Pink, Ink Advertiser: South Dakota Department of Health - Tobacco Control Program Title: Ready To Quit? Magazine Ads Credits: Susan Turnbull, Creative Director Bill Fleming, Copywriter Jon Martin, Graphic Design/Production Holly Riker, Copywriter


Category: 69A - Single Medium Campaign (for categories 63-68) Award: Silver ADDY Award Entrant: Hot Pink, Ink Advertiser: South Dakota Department of Health - Tobacco Control Program Title: Ready To Quit? TV Credits: Susan Turnbull, Creative Director Bill Fleming, Copywriter Pixelbox Productions, Animation Jon Martin, Graphic Design/Production Category: 69B - Integrated Campaign (for categories 63-68) Award: Gold ADDY Award Entrant: Media One Advertising/Marketing Advertiser: South Dakota Department of Health Title: Number 2 Killer Credits: Media One Advertising/Marketing Category: 69B - Integrated Campaign (for categories 63-68) Award: Silver ADDY Award Entrant: Caliber Creative Advertiser: Helpline Center Title: Paint the Prairie Credits: Caliber Creative Team Helpline Center Category: 69B - Integrated Campaign (for categories 63-68) Award: Silver ADDY Award Entrant: Lawrence & Schiller Advertiser: South Dakota Department of Education Title: SD Dept of Education "Ready for What's Next" Campaign Credits: Team Wizards SD Dept of Education Category: 69B - Integrated Campaign (for categories 63-68) Award: Silver ADDY Award Entrant: Lawrence & Schiller Advertiser: South Dakota Office of Highway Safety Title: South Dakota Office of Highway Safety "Motorcycle Max" Campaign Credits: Team Synergy Team STEVE MAKE


Category: 69B - Integrated Campaign (for categories 63-68) Award: Silver ADDY Award Entrant: Hot Pink, Ink Advertiser: South Dakota Department of Health - Tobacco Control Program Title: Ready To Quit? Credits: Susan Turnbull, Creative Director Bill Fleming, Copywriter Pixelbox Productions, Animation Jon Martin, Graphic Production ADVERTISING INDUSTRY Category: 70G - Digital Advertising Award: Silver ADDY Award Entrant: Fresh Produce Advertiser: Fresh Produce Title: Ideas Need Colonies Credits: Get Fresh Crew Click Rain Studio Blu Category: 70I - Non-traditional Award: Gold ADDY Award Entrant: VVI Advertiser: VVI Title: VVI Christmas Box in a Box Credits: VVI Crew Category: 70I - Non-traditional Award: Gold ADDY Award Entrant: Insight Marketing Design Advertiser: Insight Marketing Design Title: Santa Reinbeer Credits: Insight Marketing Design Team


Category: 70J - Direct Marketing / Specialty Items Award: Gold ADDY Award Entrant: ADwërks Advertiser: ADwerks Title: ADwërks Happy Hour Pint-Athalon Christmas Box Credits: Mike Hay, Insert Title Here Andrew Eide, Mind Voyager Caryla Chamber, Cog Whisperer ADwërks Team Mailway Printers Category: 70J - Direct Marketing / Specialty Items Award: Gold ADDY Award Entrant: Lawrence & Schiller Advertiser: Lawrence & Schiller Title: Lawrence & Schiller-Polaris Beer Bribe Credits: Derek Soukup, Art Director Brett Summers, Copywriter Category: 70J - Direct Marketing / Specialty Items Award: Gold ADDY Award Entrant: Epicosity Advertiser: Epicosity Title: Epicness Handbook Credits: Team Epicosity Category: 70J - Direct Marketing / Specialty Items Award: Gold ADDY Award Entrant: Epicosity Advertiser: Epicosity Title: Holiday Party In A Box Credits: Team Epicosity Category: 70J - Direct Marketing / Specialty Items Award: Gold ADDY Award* Entrant: Lawrence & Schiller Advertiser: Lawrence & Schiller Title: "South Dakota Travel Kit" RFP Response Credits: Team Spirit


Category: 70J - Direct Marketing / Specialty Items Award: Silver ADDY Award Entrant: Epicosity Advertiser: Epicosity Title: Brighter Ideas Mailer Credits: Team Epicosity Category: 70J - Direct Marketing / Specialty Items Award: Silver ADDY Award Entrant: Lawrence & Schiller Advertiser: Lawrence & Schiller Title: South Dakota Department of Education RFP Credits: Team Wizards ADVERTISING INDUSTRY SELF-PROMOTION Category: 72B - Integrated Campaign (for categories 70-71) Award: Gold ADDY Award Entrant: Lawrence & Schiller Advertiser: Lawrence & Schiller Title: DOUBLE HO 7 Credits: Lawrence & Schiller Category: 72B - Integrated Campaign (for categories 70-71) Award: Gold ADDY Award Entrant: Lawrence & Schiller Advertiser: Lawrence & Schiller Title: Lawrence & Schiller Ad Camp Campaign Credits: Lawrence & Schiller ELEMENTS OF ADVERTISING Category: 74A - Logo Award: Gold ADDY Award* Entrant: Fresh Produce Advertiser: Bird Dog Equity Partners Title: Bird Dog, Woof! Credits: Get Fresh Crew Bird Dog Equity Partners


Category: 74A - Logo Award: Silver ADDY Award Entrant: Insight Marketing Design Advertiser: South Dakota Secretary of State Title: Logo Credits: Doug Moss, Executive Creative Director Category: 74B - Illustration Single Award: Gold ADDY Award Entrant: Insight Marketing Design Advertiser: Insight Marketing Design Title: Reinbeer Illustration Credits: Doug Moss, Executive Creative Director Category: 74F - Photography Digitally Enhanced Award: Gold ADDY Award Entrant: Epicosity Advertiser: Armscor Title: Let's Shoot It Full Of Holes Credits: Team Epicosity Robb Long Imaging Category: 74G - Photography Campaign Award: Gold ADDY Award Entrant: Epicosity Advertiser: Armscor Title: On The Rocks Credits: Team Epicosity Robb Long Imaging Category: 74G - Photography Campaign Award: Silver ADDY Award Entrant: Epicosity Advertiser: Eagle Imports Title: Beyond Mainstream Photography Campaign Credits: Team Epicosity Paul Heckel Lit Studios


Category: 74H - Animation or Special Effects Award: Gold ADDY Award Entrant: Hot Pink, Ink Advertiser: South Dakota Department of Health - Tobacco Control Program Title: Ready To Quit? - Health Benefits Credits: Susan Turnbull, Creative Director Pixelbox Productions, Animation Jon Martin, Graphic Design/Production Category: 74H - Animation or Special Effects Award: Gold ADDY Award Entrant: Mud Mile Communications Advertiser: Augustana Title: Augustana Rattle & Hum Invite Credits: Michael McQuade, Motion Graphics Animator Mike Hay, Insert Title Here: ______ Jolene Loetscher, Executive Producer Nate Burdine, Executive Producer Jim Mathis, Certified Advertologist™ Andrew Eide, Mind Voyager Emily Sievers, Director of Marketing Kelly Sprecher, Director of Communications and Media Relations Category: 75A - Music Only Award: Silver ADDY Award Entrant: Hot Pink, Ink Advertiser: South Dakota Department of Health - Tobacco Control Program Title: Monkey Kaleidoscope Credits: Susan Turnbull, Creative Director Jake Fleming, Composer Bill Fleming, Music Director Category: 75B - Music with Lyrics Award: Gold ADDY Award Entrant: Media One Advertising/Marketing Advertiser: Heartland House Title: Peace of Mind Credits: John Fiksdal, Composer/Writer Erin Castle, Vocalist Category: 76B - Responsive Design Award: Gold ADDY Award Entrant: Epicosity Advertiser: Voyage Federal Credit Union Title: Let's Find A Way Credits: Team Epicosity


Category: 76B - Responsive Design Award: Gold ADDY Award Entrant: Lemonly Advertiser: Marriott International Title: Myrtle Beach Golf Responsive Infographic Credits: Lemonly Team Category: 76B - Responsive Design Award: Silver ADDY Award Entrant: Epicosity Advertiser: Sioux Falls Federal Credit Union Title: Now Is The Time Credits: Team Epicosity Student ADDY Winners Student: COLLATERAL MATERIAL Casey Goodmund COLLATERAL MATERIAL - Stationery Package

Gold ADDY Award South Dakota State University Owler Books Stationery

Chelsea Studenski COLLATERAL MATERIAL - Stationery Package Silver ADDY Award University of South Dakota

Minerva Brand Identity Mandy Gradert

COLLATERAL MATERIAL - Brochure / Annual Report Gold ADDY Award*

South Dakota State University Growmark Annual Report Grey Waletich Poster, Single Silver ADDY Award South Dakota State University Royal Geographical Society, Monday Night Lecture Series Casey Goodmund Poster, Single Silver ADDY Award South Dakota State University When Combat Comes Home


Chelsea Rosenau Editorial Spread or Feature (One editorial spread or feature per entry) Silver ADDY Award South Dakota State University Jeter Casey Goodmund Book Design (Entire Book) Gold ADDY Award South Dakota State University Solag Drying Systems Brand Book Trisha Sumption Book Design (Entire Book) Silver ADDY Award South Dakota State University You Take a Man Like Me Credits: Elden Dahl, Subject of Piece Chelsea Siegfried

Book Design (Entire Book) Silver ADDY Award South Dakota State University Minnesotan Social Customs Booklet Credits: Marium Melkumyan, Graphic Design Teacher SDSU Student: NON-TRADITIONAL ADVERTISING Chelsea Studenski & Emily Alitz Campaign Gold ADDY Award** University of South Dakota 21 Days: Recycling Social Campaign Student: TELEVISION

Mason Horacek Single Gold ADDY Award Media and Journalism Mister Smith's Bakery and Cafe Commercial Credits: Todd Mechling, Instructor Bob Star, Voice Over


Student: INTEGRATED CAMPAIGNS Casey Goodmund Consumer Gold ADDY Award South Dakota State University

The Ram Restaurant Campaign Student: ELEMENTS OF ADVERTISING Casey Goodmund Logo Gold ADDY Award* South Dakota State University Owler Books Logo Lacey Wright

Logo Gold ADDY Award South Dakota State University The Bakers Table

Lacey Wright Illustration, Single Gold ADDY Award South Dakota State University Bakery Illustration Marta D. Lerdal

Photography, Digitally Enhanced Silver ADDY Award South Dakota State University White Butterfly Credits: Randy Clark, Associate Professor of Graphic Design Casey Goodmund ELEMENTS OF ADVERTISING - Digital Creative Technology Gold ADDY Award South Dakota State University Aljazeera Mobile News Site Experience


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