Presented byIrfan allahi

Muhammad shahid

Sales promotion

MBA-M1Superior group of colleges Sargodha

Marketing mix

Sales promotion Short term incentive to encourage the sale or purchase of a product.

Sales promotion• Sales promotion focus on

incentive to buy.• Sales promotion says “buy

now”.

Advertising• Advertising focus on reason

to buy.• Advertising says “buy”

Sales promotion

Core activity• Is to provide incentive

Core objective• To enhance the sales

Sales promotion

• Types/targets • Consumer promotion • Trade promotion• Sales force promotion

Sales promotion

• Sales promotion is • Push strategy• Pull strategy

Sales promotion

• Techniques • Samples• Coupons• Price pack• Premiums• Advertising specialty • Contest, sweepstakes, games

Sales promotion

samples• Are offers of a trial amount

of a product.

Sales promotion

coupons• A certificate that give

buyers a saving

Sales promotion

Price packs• Offers consumers savings of

the regular price.

Sales promotion

Premiums • Premiums are goods offered

either free or low cost.

Sales promotion

Advertising specialty• Products imprinted with an

advertiser name, logo, or message that are given as a gift to consumer.

Sales promotion

Contest , sweepstake, games• Give consumers the chance

to win something.

Sales promotion

Thank you