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ALISON URMSON324 Wikiup DriveSanta Rosa, CA 95403au129628e@westpost.netcell 707.494.5931

-Accomplished leader with experience in donor development, community outreach and education, volunteer and board recruitment, fundraising and event planning.

-Experienced fundraising and marketing professional with a clear focus on results-driven timelines.

PROFESSIONAL EXPERIENCE

Juvenile Diabetes Research Foundation, San Francisco, CA (April 2008 - present)Development Manager, San Francisco and North BayOversee planning and implementation of Walk to Cure Diabetes: Golden Gate Bridge, Royal Ball: Kingdom for a Cure and Ride to Cure Diabetes. Recruit, train and supervise committees of volunteers for each fundraising event. Work with team members to establish marketing and communications plans for each event, with a major goal of increasing the scope of social marketing. Establish and cultivate relationships with donors, top fundraisers, sponsors and partner organizations throughout the Bay Area. Organize corporate recruitment events, kick-offs and recognition events for various groups with a special interest in diabetes. Staff liaiso

n with San Francisco Board of Directors. Responsible for fundraising budget of $750,000 for FY11.

Major Contributions:-Increased fundraising revenue for Royal Ball: Kingdom for a Cure by 35%. Exceeded budget goal by 33%.-Implemented aggressive plan to promote Ride to Cure Diabetes program, doublingthe income and participation.-Increased Walk to Cure Diabetes corporate sponsorship and participation throughupgraded marketing campaign and outreach.

American Cancer Society, Santa Rosa, CA (July 2005 - April 2008)Manager, Community Development, Relay for Life

Recruit, manage and train volunteers for committee positions to plan and implement 5 Relay For Life fundraising events, raising $859K in 2007. Provide fundraisers the tools needed to accomplish the Greater Bay Region income development plan. Monitor progress of event fundraising. Create and maintain relationships withcommunity leaders to promote Relay for Life and American Cancer Society. Work with regional corporate sponsors to renew and increase their sponsorship levels byutilizing recognition and retention programs. Create budgets for and oversee expenses and revenues for each event. Attend regional networking events and community functions to continue Relay For Life event growth and sustainability. Conduct bi-monthly two-day trainings throughout California for new Relay For Life Staff. Manage administrative staff.

Blood Bank of the Redwoods, Santa Rosa, CA (Oct. 2002 - July 2005)

Account CoordinatorSchedule and oversee mobile blood drives (with a goal of 800+ units of whole blood per month) in sections of Sonoma, Lake and Mendocino Counties. Meet and workwith volunteer chairpersons of sponsoring high schools/companies/organizations to plan blood drives/recruit donors at their organization. Continuous prospectingof new blood drive sponsors and locations. Prepare and present informational presentations to Chambers of Commerce, Rotary Club and other community organizations and schools. Supervise administrative staff and volunteers during blood drives.

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Major Contribution:-With aggressive expansion program, increased number of blood donors in Lake County by 46% over 3-year period.

North Bay Angels, Santa Rosa, CA (Jan. 2002 - Dec. 2002)MBA Student InternAttended presentations by start-up companies in North Bay focusing on potentialmarketplace success. Presented an analysis to the highly respected venture capitalist organization North Bay Angels in Santa Rosa.

Willitts Designs, International, Petaluma, CA (Dec. 2001 - Oct. 2002)Marketing CoordinatorAssist brand director with all aspects of marketing and product development for$35M collectible and gift company. Manage marketing budget for two product lines- Just the Right Shoe and Forget Me Nots. Create and analyze sales reports. Coordinate and write copy for marketing materials and bimonthly sales newsletter. Research and focus group testing of new product line ideas.

360 Productions, Inc., Sebastopol, CA (Dec. 2000 - July 2001)Production ManagerResponsible for managing multiple music-related projects for major recording artist/producer/researcher. Production manage recording project for Sony Music Classical Japan. Negotiate session agreements with artists and sound engineers and create budgets for recording projects and band tours.

EDUCATION & PROFESSIONAL DEVELOPMENT

Sonoma State University, Rohnert Park, CACoursework towards Masters of Business Administration

California State University, Northridge, CABachelor of Arts: Radio, Television and Film - Multimedia Management

Member, Association of Fundraising Professionals, Wine Country Chapter (AFP-WCC)-Committee member of National Philanthropy Day Luncheon on November 18th, 2008.

Attendee, Association of Fundraising Professionals, Golden Gate Chapter's Annual

Conference-Completed Certificate in Fundraising certification, June 2008

VOLUNTEER EXPERIENCE

Family Connection, Santa Rosa, CAMentor recovering mother while she got back on her feet after being homeless.

World Vision, Santa Rosa, CAVolunteer at Experience AIDs in Africa exhibition