1.Background
2.Know your metrics
3.Be Customer Centric...
4.… to generate more leads
5.Outsource your workforce
AGENDAAGENDA
How do we generate leads?...
... Or HOW WE DON’T GENERATE LEADS?
AGENDATODAY
BACK IN TIME
Selling a simple B2B product isn’t hard
BACK IN TIME
How did we generate our first 2000 clients?
So how to sell a complex B2B product?
AGENDATODAY
Your users know your product better than you thought
AGENDAREFERRAL IS YOUR BEST LEAD GENERATION
CHANNEL
Make them love your product and spread the word!
TAKE CARE OF YOUR CUSTOMERS
Your customer’s contacts have the same needs and pain point as the referrer
TAKE CARE OF YOUR CUSTOMERS
Outsource your workforce by creating great partnerships!
USE RESELLERS TO OUTSOURCE
REMEMBER
Each new user is a potential sales rep!