sales, distribution and marketing solutions for kansas and oklahoma
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Sales, Distribution and Marketing Solutions for Kansas and Oklahoma. Brand Building. Serving Oklahoma and Kansas for over 25 years. Warehouses in Oklahoma City, Tulsa and Wichita Kansas. 400 plus employees dedicated to customer service, quality and brand building. On premise: - PowerPoint PPT PresentationTRANSCRIPT
Sales, Distribution and Marketing
Solutions for Kansas and Oklahoma
• Serving Oklahoma and Kansas for over 25 years.
• Warehouses in Oklahoma City, Tulsa and Wichita Kansas.
• 400 plus employees dedicated to customer service, quality and brand building.
• On premise:– Dominating draft sales and service– Designated special events team backed by latest equipment including 10 waymatics.– Refrigerated delivery– Chain Sales team
• Off premise:– Cart delivery system (ensures product quality and preferred by retailers)– Graphics departments in both states.– Category Management team.
Brand Building
Oklahoma Kansas TotalSales Management 27 8 35
Salespeople 55 21 76
Delivery Team 69 29 98
Draft Team 14 4 18
Craft & Import Team 12 7 19
Support Team 78 4 82
Warehouse Team 48 22 70
Graphics Department 2 4 6
Employee Summary
• Anchor Brewing Co.• Bard’s Tale Beer Co.• Belukus Marketing• Big Sky Brewing• Boulevard Brewing Co.• Caldera Brewing Co.• D&V International• Diageo• E&J Gallo• FEMSA• Franconia Brewing Co.• Gordon Biersch
• Gambrinus• Heineken• Labatt USA• Laughing Dog• Marshall Brewing Co.• Mike’s Hard Lemonade Co.• MillerCoors Brewing Co.• Pabst Brewing Co.• U.S. Beverage• RJ Rocker• Unibroue USA, Inc• Warsteiner
Current Suppliers
– Total: 157,000 (sq.ft)
– Office: 21,000
– CTW: 122,000
– Refrigerated: 7,000
Oklahoma City Warehouse
– Total: 105,000(sq.ft)
– Office: 10,000
– CTW: 87,000
– Refrigerated: 8,000
Tulsa Oklahoma Warehouse
– Total: 145,000 (sq.ft)
– Office: 27,000
– CTW: 114,800
– Refrigerated: 3,200
Wichita Kansas Warehouse
• The Oklahoma beer market is separated into two categories. 3.2% and Full Strength (in excess of 3.2%).
• 3.2% Market:– 89% of total beer sales– Dominated by mainline domestic brands (MillerCoors & ABI.)– Sold in on premise, c-stores and grocery stores
• Full Strength Market:– 11% of total beer sales– 4 tier distribution system– Sold in on premise and liquor stores
Oklahoma Market
• Full strength beer is imported into the state by the designated broker or Non-Resident Seller (NRS), such as OBI. All pricing, marketing, reporting and quality is the responsibility of the NRS.
• The NRS is required to sell inventory to all Class B Wholesalers.
• The Class B Wholesalers sell to liquor stores and on premise retailers holding a full strength license. There are no recognized territories. It is not uncommon for retailers to purchase products from multiple Class B Wholesalers.
• Grocery stores and C-stores sell only 3.2 products.
• On Premise accounts can sell both 3.2 and Full Strength.
Oklahoma Market
• Kansas Business:
– Kansas has a traditional three tier system. Territory is assigned by county to specific wholesalers.
– Kansas laws include full strength and 3.2%. Full strength is sold through retail liquor stores and licensed on premise. The 3.2% strength is sold through grocery, convenience, and 3.2 licensed on premise accounts.
– Direct delivery of beer by the distributor is allowed in Kansas for all on and off premise accounts.
• LDF Sales & Distributing:– Craft and wine teams are in place in Wichita and the Kansas City Area.
– Five Managers are Certified as Cicerones, level one.
Kansas Market
• Statewide sales and distribution in Oklahoma and Kansas.• Cicerone certified managers and sales team members in both markets.• Experienced draft teams for installing new systems, cleaning current
systems and troubleshooting system issues.• 10 waymatics between Oklahoma and Kansas allowing special event
coverage for added consumer sampling.• Refrigerated on premise distribution• Over 400 employees dedicated to customer service, market development and
brand growth.• Disciplined Go-to-Market strategy to ensure quality distribution, display
and promotional execution, both which lead to solid brand growth and development.
• Three state of the art warehouse facilities with 340,000 square feet of temperature controlled and refrigerated storage space.
• Ownership committed to investment spending towards its people, infrastructure, and brands.
Why LDF & OBI
• Contact Information:– Oklahoma:
Eli Gynther Gordon Green General Manager General Manager Oklahoma Beer Imports Capital Distributing Office: 405.521.1511 ext. 253 - OKC Office: 405.521.1511 Ext. 210 800.734.9893 ext. 2223 - TulsaEmail: [email protected] Email: [email protected]
Dan Pasque Rick Higginson Exec V.P. and GM - Oklahoma V.P. of Sales LDF Sales & Distributing, Inc. Capital Distributing Office: 800.734.9893 Ext. 2223 Office: 405.521.1511 Ext. 209
Email: [email protected] Email: [email protected]
– Kansas: Bob Harley Riley StephensExec V.P. and GM – Kansas V.P. of Sales – Kansas LDF Sales & Distributing, Inc. LDF Sales & Distributing, Inc.Office: 800.734.9893 ext. 2102 Office: 800.734.9893 ext 2112Email: [email protected] Email: [email protected]
Terry ParrPresidentLDF Sales & Distributing, Inc. Office: 800.734.9893 Ext. 2101 KS office 2220 Oklahoma office Email: [email protected]
Contact Information