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Y O U R E X C L U S I V E I N V I T A T I O N

C O M I N G S P R I N G 2 0 1 2 . . .

To be part of this exciting sales opportunitycontact:

Katie Blakekatie.blake@clarionevents.com

0207 370 8039

Online BoutiqueYour1. Register your interest with a member of the Spirit team…2. Set up an Internet Merchant Account to accept online payments – we can help with this if you aren’t already set up!3. Complete an application form to confi rm products you would like to feature – vetting required4. Complete your contract, terms and conditions and Direct Debit Details5. Select package options to create your bespoke micro-site6. Start selling!

NEXT STEPS…

o Your application will be reviewed by our media partner House & Garden, therefore product imagery will be required, please note that only high quality, designed product imagery will be accepted – you may be required to re-shoot certain products

o Your company profi le (description & images) will be vetted by us to ensure that they are applicable

THE VETTING PROCEDURE

Spirit-Boutique.com

Spirit-Boutique.com

2 Package Options…

Gold Package

30 product limit per micro site

Subscriptions:

Platinum Package

50 product limit per micro site

Subscriptions

SPIRIT-BOUTIQUE.COM SELLER PACKAGES

Option 1 £50 per month

(annual contract)

Option 2 £550 annual

payment

Commissions15% of all on-line sales (exc P&P)

Option 1 £85 per month

(annual contract)

Option 2 £950 annual

payment

Commissions15% of all on-line sales (exc P&P)

OROR

Your subscription (if paid monthly) and commission will be taken via Direct Debit monthly. All prices above exclude VAT

Spirit-Boutique.com will reach a unique high-net-worth female audience. Our existing visitor data of hard-to-reach consumers includes:

• House & Garden readers and subscribers• Database of key ACORN targets encompassing the richest 10% of consumers in the UK (120K)• Predominantly female (90%)• Average annual household income - £105K• 90% of our Spirit visitors have declared they will shop on-line with us*

* Source: Post show visitor research (Spirit of Summer & Christmas 2010/11)

Marketing StrategyIn addition to our targeted database strategy, our highly focused, powerful, marketing campaign targets AB adults in the most prosperous areas of the UK.

Direct MarketingTo an existing database (105,000+) of extremely receptive Spirit Fairs visitors from the most prosperous areas of London and the Home Counties.

Catalogue DistributionA unique opportunity to feature in our stylish seasonal catalogue, circulated to our database and in House & Garden.

EmailsA weekly email campaign highlighting selected sellers will target our entire database.

House & Garden - Media PartnershipOur media partnership with House & Garden provides the website with substantial coverage throughout the year, directly to readers and subscribers through adverts, monthly subscriber’s letters, social media and regular editorial highlights.

Media CampaignFrom extensive research and intricate visitor analysis of the Spirit database we know the attitudes and lifestyle preferences of our audience and what media they consume and how best to communicate with them.

Digital CampaignThrough a combination of digital channels we will target our key ACORN segments including Google. This will all be supported by a dedicated social media campaign.

PressWe will have a dedicated PR campaign targeting key national and regional titles. In additional we will look to advertise in appropriate media including The Telegraph, Your M&S and Ocado Life.

BE ONE OF THE FIRST TO REACH THESE UNIQUE CONSUMERS... ALL YEAR ROUND

Spirit-Boutique.com is a brand new online boutique shopping experience created from the established and successful Spirit Fairs. This natural progression of the brand to launch an online platform stems from a huge and positive response to extensive research to our current loyal visitor base.

The site is designed around our current model of matching up-market exhibitors with affluent, and traditionally hard-to-reach, female shoppers who have explicitly told us they would source unique and quirky products that can not be found on the high street through an online Spirit shop.

Our loyal Spirit visitors are extremely receptive to an already well established Spirit brand. These AB visitors have a proven track record of high spending at Spirit Fairs and shop for fashion accessories, seasonal gifts, and stunning interior and garden accessories.

Marketed as an online store with carefully hand-picked boutiques for stylish living, the site will be limited to just 500 sellers presenting the UK’s most beautiful products, all vetted by House & Garden.

AN EXCITING OPPORTUNITY TO SELL ONLINE TO OUR AFFLUENT AUDIENCE

Your hand-picked collection for stylish living... online

What is included?Each seller on Spirit-Boutique.com will receive:• Your own company Micro-site• Unique web address eg: www.spirit-boutique.com/sellersname• Bespoke Site Design • Company Logo• Product Gallery• Company Information• Delivery Terms / Refunds Policy

Additional Opportunities…• Seller Features on the Homepage• Product Placement in regular product features shots• Email Product Placement• The Spirit Boutique Catalogue