sales benchmark index - benchmarking the buying process: the foundation of marketing and sales...
DESCRIPTION
At the core of marketing and sales alignment is a common understanding and agreement on the structure of your customer’s buying process. This includes how your company engages at each step in the process, determining the roles and responsibilities of marketing and sales at each step, the conversations that take place, the agreements that are documented, and the activities each group performs cooperatively during the process.TRANSCRIPT
