sales and marketing: top 10 things hubspot can do for you
TRANSCRIPT
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TOP 10 THINGS HUBSPOT CAN DO FOR YOUR SALES AND MARKETING EFFORTS
prospectbuilder.net
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Nice to meet you
Lindsay Kelley Prospect Builder@lvkelley
Rachael Plummer HubSpot@RachaelPlummer
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What is HubSpot?
HubSpot is inbound marketing and sales software that helps companies attract visitors, convert leads, and close customers.
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What is Inbound marketing?
Inbound focuses on creating quality content that pulls people toward your company and product.
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The Inbound Methodology
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Inbound as told by Advanced Systems
Dave Quint President
Tammy Bedard Director of Marketing
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Pain• Large territory• Website wasn’t converting leads• No reporting or way to close the loop• Growth goal achievement moderate,
but not at desired level
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Start with attract
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Attract phase
STRANGERS
VISITORS
ATTRACT
BlogKeywords
Social Publishing
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#1 Blogging
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Blogging tool
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why
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#2 SEO/ Keywords
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Keyword Tool demo
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#3 Social Sharing
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Social Tools Posting
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Social Tools – Inbox
demo
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CONVERT phase
CONVERT
Landing Pages/ Forms
VISITORS
LEADS
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#4 Landing Pages
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Landing Pages
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Close phase
LEADS
CUSTOMERS
CLOSE
EmailWorkflow/ Nurturing
Lead Intelligence
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#5 EMAIL
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Internal Editor
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#6 Lead Nurturing/ Marketing Automation
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Workflow/ Nurture
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#7 Lead Intelligence
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Lead Intelligence
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Lead Intelligence
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Path to Conversion
demo
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#8 HubSpot Sales &
#9 CRM/ Deal Tracking
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Demo
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#10 Analytics and ROI
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Reporting
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Sources
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Sources - Organic
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Campaign Reporting
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Campaign Reporting