sales and distribution strategy of pepsico
DESCRIPTION
Sales And Distribution Strategy Of PepsiCoTRANSCRIPT
SMV BEVERAGES PVT. LTDJAGATPUR, Cuttack
ODISHA
By : Suryadev Maity
“Our mission is to be the world’s premier consumer Products Company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity.”
MISSION OF PEPSICO
VISSION OF PEPSICO
Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company.
ABOUT SMV BEVERAGES PVT. LTD
Date of incorporation : 12.05.1967
Commencement of production : 16.07.1968
Registered office : Jagatpur,
Cuttack
Production capacity : 46 lakhs crates
per annum
Go-down stock capacity : 1, 40,000
crates
Total land area : 7.6 acres
Market covered : Orissa state
PEPSI MIRINDA 7UP
MOUNTAIN DEW AQUAFINA
TROPICANA
SLICE
ATOM
DISTRIBUTION CHANNEL OF SMV BEVERAGES (P) LTD
Direct delivery system
Indirect delivery system
Direct delivery system:SMV (P) ltd sale its product directly in cash. There is no credit system and the distributor sales the product through personal vehicle to the outlet. So the main objective of the distribution channel is to cover up the wise area at proper time and in adequate quantity clearing up of all transactions having no bad debts and reducing the channel conflict by proper task clarity with targeted sales figure, job and necessary supervision of the work by the executives.
MANUFACTURE
STOCK
RETAILER
CONSUMER
DirectIndirect
DistributorDealer
DISTRIBUTION CHANNEL OF SMV BEVERAGES (P) LTD
ADCPSR DA
MFU
N.dp
B.dp
Depot - 2Route - 33Vehicle (m.truck)– 19, (30)
ADC - 1PSR – 25DA – 11
TARGET 1 Day – 1200 carat, 1 Year – 450000 carat
CUTTACK City
Channel (Retailer)
1. CORE(small outlet)
Convenience Grocery
Eatery BAR
Channel (Retailer)
1. A-Class(Big Sopping mall)
Reliance Fresh Big Bazar
Other Big Sopping Complex and Restaurants
REFILLING SCHEME
SCRATCH CARD
UTC: (under the crown)
QPS: (quantity per sale)
KEY ACCOUNT
CARD ACCOUNT
DISPLAY SCHEME
Scheme On Pepsi Soft Drinks:
8 Steps To Sales:
1. PREPARATION2. GREET THE CUSTOMER3. STOCK CHECK4. MERCHANDISING5. DETERMINE THE ORDER6. PRESENTATION PEPSI SALES PROCESS7. CUNBISIDE DEBRIEF8. ADMINISTRATION
The marketing strategy used by Pepsi involves the fallowing.
Focus on availability of product in market
Focus on availability of products in outlet.
Pepsi products visible to customers (“DIKHEGA TO BIKEGA”)
Regular market vigilance by market developer
Distribution of according to locality
Focus on monopoly outlets.
Aggressive outlets.
Target core brands.
Satisfy market priorities.
Focus On Marketing Strategies Of Pepsi:
“OH YES
ABHI!”
THANK YOU