sales 2 0 conference sf march 8 2010
DESCRIPTION
Gerhard Gschwandtner's Keynote for Sales 2.0 Conference in SF March 8 - 9, 2010 at the Four Seasons HotelTRANSCRIPT
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March 8-9, 2010 San Francisco, CA www.sales20conf.com/SF2010
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March 8-9, 2010 San Francisco, CA www.sales20conf.com/SF2010
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Founder and Publisher of Selling Power magazine
Author of 17 books on selling and motivation
Keynote: Gerhard Gschwandtner
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March 8-9, 2010 San Francisco, CA www.sales20conf.com/SF2010
Conference Attendees
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March 8-9, 2010 San Francisco, CA www.sales20conf.com/SF2010
The 1.0 Economy
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March 8-9, 2010 San Francisco, CA www.sales20conf.com/SF2010
Business is a dance around value
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March 8-9, 2010 San Francisco, CA www.sales20conf.com/SF2010
Everyone wants value
• Customers from vendors
• Managers from salespeople
• Salespeople from companies
• CEO’s from sales and marketing teams
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March 8-9, 2010 San Francisco, CA www.sales20conf.com/SF2010
Value = true north
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March 8-9, 2010 San Francisco, CA www.sales20conf.com/SF2010
All values decline
The value of your product or service is destined to decline…
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March 8-9, 2010 San Francisco, CA www.sales20conf.com/SF2010
Value threats
1. Innovators
2. Competitors
3. Tough buyers
4. Slow economy
5. Internet
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Internet # 1 value threat/opportunity
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Internet = Economic Alchemist
Turns lead into gold…or gold into lead
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March 8-9, 2010 San Francisco, CA www.sales20conf.com/SF2010
Google Amazon Ebay Netflix Salesforce.com
Newspapers Magazines (525 closed in 08 – 428 in 09) Music TV news
Gold or Lead?
Gold
Lead
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March 8-9, 2010 San Francisco, CA www.sales20conf.com/SF2010
The Revolution theory
The Internet is NOT the revolution – it’s what people do with the Internet
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March 8-9, 2010 San Francisco, CA www.sales20conf.com/SF2010
Multiple revolutions
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March 8-9, 2010 San Francisco, CA www.sales20conf.com/SF2010
Our core business strategy must be aligned with the revolutionary trends that transform our world – or we will become a victim of change
Our core business strategy must be aligned with the revolutionary trends that transform our world – or we will become a victim of change
Lesson # 1
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March 8-9, 2010 San Francisco, CA www.sales20conf.com/SF2010
Year Employees Sales Profits
1988 145,000 $13.3 B $1.17 Billion
2009 24,400 $ 7.6 B ($874 Million)
120,600
Kodak became a victim of change
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March 8-9, 2010 San Francisco, CA www.sales20conf.com/SF2010
Survival demands a strategic transformation on two fronts: outside alignment inside refinement
Survival demands a strategic transformation on two fronts: outside alignment inside refinement
Lesson # 2
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March 8-9, 2010 San Francisco, CA www.sales20conf.com/SF2010
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Efficiency leaks
People – process – technology
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March 8-9, 2010 San Francisco, CA www.sales20conf.com/SF2010
Efficiency
“To win in business we need to be
ruthlessly efficient ” Jeff Stewart, Chairman Mimeo.com
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March 8-9, 2010 San Francisco, CA www.sales20conf.com/SF2010
Efficiency is not enough
“We are tempted to see where the arrow of performance lands and then draw a bulls eye around it”
(Warren Buffett)
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March 8-9, 2010 San Francisco, CA www.sales20conf.com/SF2010
Effectiveness - the right results
“Efficiency is doing things right, effectiveness is doing the right things”
(Peter Drucker)
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March 8-9, 2010 San Francisco, CA www.sales20conf.com/SF2010
Reaching the right goals
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March 8-9, 2010 San Francisco, CA www.sales20conf.com/SF2010
Sales 2.0 Mission
Getting the right results -
- what we value most -
with the right means
in the most efficient way
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March 8-9, 2010 San Francisco, CA www.sales20conf.com/SF2010
Sales 2.0
A buzzword?
A professional discipline
A passing fad?
A massive cultural shift
A tool?
A business transformation that delivers results
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March 8-9, 2010 San Francisco, CA www.sales20conf.com/SF2010
Sales 2.0 is efficiency & effectiveness
“Sales 2.0 is a more efficient and effective way of
selling for the buyer and the seller enabled by
technology.”
(Anneke Seley, Author Sales 2.0)
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Sales 2.0 is about results
“Sales 2.0 integrates customer-focused processes
with efficient technologiesthat drive greater value to sales reps so they can create more
customer value”(Gerhard Gschwandtner)
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March 8-9, 2010 San Francisco, CA www.sales20conf.com/SF2010
Sales 2.0 gets results
Sales 2.0 improves speed,
collaboration, accountability and
customer engagement at every
stage of the revenue cycle
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March 8-9, 2010 San Francisco, CA www.sales20conf.com/SF2010
Speed
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March 8-9, 2010 San Francisco, CA www.sales20conf.com/SF2010
Sales 2.0 Results
“In the past my inside salespeople spoke with 8 prospects in a day. Today they speak to 8 prospects in one hour”
Mike Damphousse CEO Green Lead
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March 8-9, 2010 San Francisco, CA www.sales20conf.com/SF2010
Collaboration – in real time
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March 8-9, 2010 San Francisco, CA www.sales20conf.com/SF2010
Collaboration results
“Instead of salespeople chasing
insight across the organization, the
insights will appear automatically
through new collaboration tools”
(Brett Queener SVP Products)
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March 8-9, 2010 San Francisco, CA www.sales20conf.com/SF2010
Accountability
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March 8-9, 2010 San Francisco, CA www.sales20conf.com/SF2010
Sales 2.0 Results
“We created a culture of accountability. Now we leverage a repeatable process and we are moving to a culture of predictability.”
Kirk Nichols VP Sales
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March 8-9, 2010 San Francisco, CA www.sales20conf.com/SF2010
Customer Engagement
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March 8-9, 2010 San Francisco, CA www.sales20conf.com/SF2010
b Engage through Social Networking
1 Establish
credibility
2 Prospect
3 Needs
Analysis
4 Field
Marketing
5 Keep
in touch
6 Renew
& Referrals
“Social networks inject information and communication opportunities into sales”
Clara Shih CEO Hearsay Labs
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March 8-9, 2010 San Francisco, CA www.sales20conf.com/SF2010
Sales 2.0 Results
- Right results
- Better results
- More profitable results
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March 8-9, 2010 San Francisco, CA www.sales20conf.com/SF2010
Sales 2.0 Companies Overachieve
Sales Performance Across
Levels Comparison
Performance Level 1
Performance Level 2
Performance Level 3
% Reps Making Quota 45% 52% 60%
% of Company Plan Attainment 75% 80% 84%
% Forecast − Wins 42% 47% 53%
Sales 2.0Sales 1.0
Source: CSO Insights Sales Optimization Survey 2010
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March 8-9, 2010 San Francisco, CA www.sales20conf.com/SF2010
Challenge
Money can buy the best people, the best
process and the best technology, but it
won’t enhance our business, unless…
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March 8-9, 2010 San Francisco, CA www.sales20conf.com/SF2010
Challenge
…Unless we replace the old sales
combustion engine with an
internet powered engine and hand
the keys over to our customers…
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# Gerhard20
Let’s connect
# S20C
Blog: www.sellingpower.typepad.com
Email: [email protected]