THE SAINT OR SINNER EXPERIENCE

Saint or Sinner is a fun way to compete with friends and to share videos, stories, and photos in a Nurse Jackie-branded online environment on Facebook.

THE SAINT OR SINNER EXPERIENCE: POSTING/SHARING

The Posting PhenomenonTwitter, Facebook, F My Life Our generation’s obsession with posting and sharing

Participation in Saint or SinnerUsers post content • video, text, links, photosUsers view content• User generated content• Nurse Jackie clips, quotesUsers share content• Facebook’s sharing capabilities

THE SAINT OR SINNER EXPERIENCE: STATUSES

VotingUsers vote on the content they view Is it saintly or sinful? Vote: SAINT or SINNER

StatusesParticipants have a status based on the rating of their

posted content as saintly or sinful.Facebook Profile badge - are you a SAINT or a SINNER?

THE SAINT OR SINNER EXPERIENCE: CONTEST

All participants receive free content wallpapers and ring tones

incentivizing initial registration

Sweepstakes for a walk on roll in the show Entries into sweepstakes are given for each

contribution a participant makes to Saint or Sinner (posted content and votes)

incentivizing continued participation

A VIRAL EXPERIENCE

Facebook integration• Simultaneous Posting from Saint or Sinner on Facebook• Profile Badge• Newsfeed

The Saint or Sinner Widget: •Embeddable version for personal websites•"Daily Saint or Sinner"

Mobile Application•Mobile access to Saint or Sinner

EXTENDING SAINT OR SINNER

Online Partnerships

Potential Partnerships with Facebook and

Twitter to share user content interactively

Commercial Partnerships:o Team with sites like Sugar Networks, YouTube, and Others to

promote RSS feeds

o Mobile Application on Smartphones

PROJECTED RESULTS

Engaging users in the brand in an informal setting

Building a fan base of registered users to generate a

user database for re-targeting advertising

Reaching out to the 18 – 35 year-old demographic to

utilize their obsession with sharing to share our own

content

AND IN CONCLUSION

Saint or Sinner:

Will appeal to our generation

Will attract both superfans and nonfans of

the show

Is easily implementable

EXTRA SPECIAL THANKS TO:

Marcelo Guerra

and Loretta Bender, Janine Criscuolo,

Jennifer Garelick, Dan Leventhal, Nicole

Meola, Andre Sala, and Ken Todd

CREATIVE: