saiful hidayat on mobile monday, surfing in digital broadband phenomenon, creativity,innovation and...
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This my sharring on Mobile Monday Event in Indonesia, February 23rd 2009TRANSCRIPT
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Creativity, Innovation and Entrepreneurship in the 2.0 EraCreativity, Innovation and Entrepreneurship in the 2.0 Era
By :
Saiful Hidayat
AVP IT Service Strategy
IT & Supply Directorate PT. Telekomunikasi Indonesia
Mobile Monday Jakarta , February 23rd 2009
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Who am I ?
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We Are Now On Conceptual Age
18th century 19th century 20th century 21st century
AGRICULTURE AGE(farmers)
INDUSTRIAL AGE(factory workers)
INFORMATION AGE(knowledge workers)
CONCEPTUAL AGE(creators & empathizers)
ATG (affluence, technology, globalization)
Source: Daniel H. Pink, A Whole New Mind, New York, Riverhead Books, 2005
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The Six Aptitudes for Conceptual Age
Not Just…
� Function� Argument� Focus� Logic� Seriousness� Accummulation
But Also…
� DESIGN� STORY� SYMPHONY� EMPATHY� PLAY� MEANING
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Creativityis the
Currency of the Future
Gerd Leonhard Media Futurist
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Broadband is a major Driver of the Economy
Source: Gerd Leonhard, (www.mediafuturist.com) Open is King
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Indonesia Internet Users : # 5 in Asia
10.5% 1150%
Source : internetworldstats.com
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A New Game for Everyone
Source: Gerd Leonhard, (www.mediafuturist.com) Open is King
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Who are our Users ?
Will GrowWill Grow
• Freedom• Customize• Scrutinizers• Integrity and Openness• Entertainment and play• Collaboration and Relationship• Speed• Innovator
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Welcome to Me-EraNew Cultural Practices
WhatThey Want
WhatThey Want
WhereThey Want It
WhereThey Want It
WhenThey Want It
WhenThey Want It
HowThey Want It
HowThey Want It
Broad Choice Personalized
Simple
On DemandAvailable Always
Everywhere“Follow Me”
Flexible No Platform,
Access or Bundle Restrictions
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A lot of Content Producers will expand into becoming Context Providers, Curators, Aggregators, Packagers…
A New Definition of Content:Content must now be defined much broader
Source :
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Content Based VAS : Think this
From technology based contents
To consumer needbased contents
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SMS LBS IVR MMS
P2A A2P M-TV M-Ads
…
Communication
Entertainment Participation
Productivity
Information
Saving
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Usage Motivation
Personality, Fun while waiting
Service Attributes
Easy to subscribe,catchy
Comparison toAlternatives
None and transparentIn pricing
Usage Experience
Very easy, justsend an SMS
Source: Frost & Sullivan adaptation
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Content Implementation Principles and Ecosystem
Free/Feels Like Free/
Bundled
Subscribed/via Flat-Rate
Premium andUp-Sells
1
2
3
1
Revenue
Community
Discovery
Exposure Getting Attention
Discovery of service/product/contents
Community Building
Generating Revenue
1
2
3
4
Adopted from : www.mediafuturist.com
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A Web Native (Content 2.0) Business ModelBased on providing Access first – and then sell a Copy
Based on Usage Rights, not (just) Copyright
Bundled in other services, but basic access “feels like free”
Based on dozen of revenue streams (Up selling, premium), not solely “selling copies“
Powered partly by Advertising 2.0
Driven by Fully legalized
Driven by Syndication (i.e the users marketing what they like)
Multi-platform access but mostly mobile
Open and transparent business practice
Give user control and freedom
Content 2.0
Content 2.0
Conetent 2.0
Content 2.0
Content 2.0
Content 2.0
Content 2.0
Content 2.0
Content 2.0
Content 2.0
Adopted from : Wikinomics & www.mediafuturist.com
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• Mobile Apps (remixing music, Social Network, MMPOG, etc)
• Ad Network• Apartment/home locator
(mashup maps and classified ads)• Auction Site• Auto Advice• Banner Ad Designer• Community Manager/consulting• Beauty Product Consulting• Virtual Make Over• Blog Software/Blog Directory• Business Opportunity Center• Business Plan Writing Service/consulting• Community Event Web Site• Coupon site• Restaurant and Dining Guide• Music Center• Web Radio• Online Coach and Private Teacher • etc
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16
Indigo Business Models: To Nurture Digital Broadband Content
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Indigo : Content Incubation
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Indigo : Indie “Speedytrek (beta)” Band
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When The winds of change are blowing,When The winds of change are blowing,some people are building shelters, some people are building shelters, and others are building windmillsand others are building windmills
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Merci������
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Danke
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