What is Marketing?

Marketing is a widely used term to describe the communication between a company and the consumer audience that aims to increase the value of the company or its merchandise or, at its simplest, raises the profile of the company and its products in the public mind.

Fundamental of Traditional Marketing Traditional marketing refers to any type

of promotion, advertising or campaign that has been in use by companies for years, and that has a proven success rate. Methods of traditional marketing can include print advertisements, such as newsletters, billboards, flyers, TV, Radio and newspaper print ads etc.

What is Digital Marketing?

Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Benefits of digital Marketing over Traditional MarketingReduced costSimple to measureReal time resultsBrand DevelopmentViralGreater engagementWorldwide TargetDepth AnalysisEqual Opportunity for all

Different Approaches of Digital Marketing

Content marketing techniquesTools for social networkingGo mobileRetargeting

Main Components of Digital MarketingCONTENT MANAGEMENTSEO TECHNIQUESSOCIAL MEDIA MARKETINGANALYTICSPAY PER CLICK (PPC) OR PAID ADSEMAIL MARKARTINGMOBILE MARKETINGWEBSITELEAD MANAGEMENTVIDEO MARKETING