saffire events - maximizing your mobile marketing webinar

MAXIMIZING YOUR MOBILE MARKETING

Cassie Roberts & Rebekah Hardage

Software for Events. Your Event. Online.

www.saffireevents.com

6/19/2012 © 2012 – Saffire Events

PRESENTERSCassie RobertsManager, Sales & Partnership

Experience:• Received BS Public

Relations, & Masters Sport Management, The University of Texas

• Born in Central City, NE

• United States Olympic Committee

• Rodeo Austin

Rebekah HardageMarketing Manager

Experience:• Received a BA in

Journalism & Public Relations from Baylor University

• Expertise in email marketing, social media, analytics, etc.

• Manages all marketing efforts for Saffire



6/19/2012 © 2012 – Saffire Events

LEADERSHIP

Experience:• Leads a team of

highly skilled programmers

• Finds the perfect technology for the job

• A different breed of techie – speaks English!

Kendra WrightPresident

Aaron PedersonTechnical Director

Jeremy EmersonCreative Director

Experience:• A classically-

trained artist with 14 years of online design experience

• Oversees the process of bringing your brand to life online

• In touch with client needs and success

Experience:• Began building

websites in 1995 for Fortune 1000 company

• Started her own company in 1998

• Is a marketing person at heart



6/19/2012 © 2012 – Saffire Events

THE TEAMChris LugarSenior Software Engineer

Jessica Bybee-DziedzicSenior Account Manager

Adam DispenzaQA Specialist

Chris HowardFront End Developer

Rebekah HardageMarketing Manager

Daniel BunnSoftware Engineer

Jonathan HopeSoftware Engineer

Cassie RobertsManager, Sales & Partnerships



6/19/2012 © 2012 – Saffire Events

HISTORY



6/19/2012 © 2012 – Saffire Events

SAFFIRE EVENTS



6/19/2012 © 2012 – Saffire Events

AGENDAWhy mobile is a “must have” for any business; opportunities and best

strategies

The great debate: App vs. Mobile

Tools you can use to enhance your mobile

presence (many of them mobile tools)



6/19/2012 © 2012 – Saffire Events

OUR COMPUTERSWhen the web started…



6/19/2012 © 2012 – Saffire Events

ANYONE REMEMBER THIS?



6/19/2012 © 2012 – Saffire Events

HOW ABOUT THIS?



6/19/2012 © 2012 – Saffire Events

THIS WAS SLOW!



6/19/2012 © 2012 – Saffire Events

COMPUTING SPEEDS

1995 Desktop 2011 Desktop 2011 Mobile0

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

56,000

10,000,000

1,000,000

Speed (bps)

Speed

4G



6/19/2012 © 2012 – Saffire Events

SOUND FAMILIAR?



6/19/2012 © 2012 – Saffire Events

NOT JUST FOR CALLS ANYMORE!



6/19/2012 © 2012 – Saffire Events

“ON THE SPOT” CONNECTIONS

Do “it” as soon as you think about

“it!”



6/19/2012 © 2012 – Saffire Events


strategies



presence (many of them mobile tools)



6/19/2012 © 2012 – Saffire Events

CRAZY STATISTIC

Source: Morgan Stanley Research



6/19/2012 © 2012 – Saffire Events

THE IMPORTANCE OF MOBILE



6/19/2012 © 2012 – Saffire Events

MOBILE SEARCH UP 400% IN 2011

Your customers are already viewing your site from mobile(ready or not!)

Source: Google/IPSOS Reid 2011



6/19/2012 © 2012 – Saffire Events

SALES ARE GROWING FAST!



6/19/2012 © 2012 – Saffire Events

ANOTHER REASON FOR MOBILE COMMERCE



6/19/2012 © 2012 – Saffire Events

ECOMMERCE= INSURANCE POLICY

Plus incremental revenue and 80% redemption

Software for Rodeoswww.saffireevents.com

Copyright 2011 – Saffire Events

WEBSITES ARE STILL IMPORTANT



6/19/2012 © 2012 – Saffire Events

HOW TO MEASURE YOUR SITE

Fair A Fair B Sports Site Activity Site Retail Site YOUR FAIR0

1

2

3

4

5

6

7

8

9

10

Series1

?



6/19/2012 © 2012 – Saffire Events

HOW GOOD SHOULD MY SITE BE?

Kendra’s Law: Compare your website

to your local competitors



6/19/2012 © 2012 – Saffire Events

MOBILE BEST PRACTICES



6/19/2012 © 2012 – Saffire Events

CREATING A MOBILE SITE

• If you love your “guy” and content management system, use them!

• Make sure you have a single source of data

• Differences are size, speed and technology



6/19/2012 © 2012 – Saffire Events

MOBILE USER EXPERIENCE

• Make it quick! People won’t “figure it out.”– No splash screens– Be ruthless about navigation; use

progressive disclosure– Straightforward, not “clever” categories

and links– Ultra-short is the new short for copy

(think Twitter!)



6/19/2012 © 2012 – Saffire Events

TABLETS ARE ALSO IMPORTANT



6/19/2012 © 2012 – Saffire Events

… & GROWING ENORMOUSLY



6/19/2012 © 2012 – Saffire Events

TABLET BEST PRACTICES



6/19/2012 © 2012 – Saffire Events

WHAT IS MY PRIORITY?

1. Your website, including SEO & content management system!

2. Getting them there!– Social networking– Email

3. Mobile– Mobile site– Tablet site– Apps



6/19/2012 © 2012 – Saffire Events


strategies



presence (many of them mobile tools



6/19/2012 © 2012 – Saffire Events

APP OR MOBILE SITE?

Android48%

Apple iPhone29%

BlackBerry17%

Microsoft5%

Smart Phone Users

Source: Comscore, Nov. 11



6/19/2012 © 2012 – Saffire Events

APP OR MOBILE SITE?

http://www.onlinemarketing-trends.com/2011/04/mobile-commerce-take-off-infographic.html



6/19/2012 © 2012 – Saffire Events

MOBILE SITE MYTHBUSTERS

• My mobile site cannot have photos.

FALSE- Mobile sites can have as many photos as you want, but keep in mind people do not want to scroll very much on their phones to find information



6/19/2012 © 2012 – Saffire Events


• I have to pick between an App and a mobile site.

FALSE- You can have both, but keep in mind you will have to develop and maintain them separately.



6/19/2012 © 2012 – Saffire Events


• I don’t really need a mobile site because people can access my regular website on their mobile phone.

FALSE- While it is true people can access your regular site, would you want to try to use the regular Facebook on your iPhone?

By 2017, half of the

world’s population will have a

4G connection.Source: Mashable



6/19/2012 © 2012 – Saffire Events


strategies


Tools you can use to enhance your mobile presence (many of them mobile tools



6/19/2012 © 2012 – Saffire Events

WHAT THE HECK IS THIS?



6/19/2012 © 2012 – Saffire Events

HOW TO USE QR CODES• Use for general and

more purposeful engagement– Track performance

with Google Analytics – FREE and EASY to

implement, e.g., http://www.qrstuff.com/

http://www.qrstuff.com/

http://www.qrstuff.com/



6/19/2012 © 2012 – Saffire Events

WORDPRESS UPDATES

• Set it up on your computer• “Skin” it to match your website• Download Wordpress app• Easily share photos and news via

mobile• Can be longer– Link Facebook and Twitter to it



6/19/2012 © 2012 – Saffire Events

STATISTICS FOR CONTEXT800 Million Facebook users (as of Dec ‘11)

Over 100 Million Twitter users

131 Million videos viewed on YouTube in

Nov 2011

62 Million Users on Google+



6/19/2012 © 2012 – Saffire Events

SOCIAL MEDIA CAMPAIGN IDEAS

• Make people feel like insiders– First to know– Behind the scenes–Make it easy to share– Consider funny – tweets from mascot, etc.

• Ask questions that get people to talk about themselves in relation to your event



6/19/2012 © 2012 – Saffire Events

MORE IDEAS

• Show live tweets on concert side screens• Have a contest for front row concert seats– Text, tweet or post on FB page NOW = publicity

• Give people lots of ways to share event photos and video – viral and more photos!

• Take pictures of crowd at concerts, post them and encourage them to tag themselves



6/19/2012 © 2012 – Saffire Events

EVEN MORE IDEAS

• Have a vote or quiz– Answer on mobile site, text, app, QR code, etc.

• Judiciously promote big sponsors for retweet

• Same with vendors and entertainers• Allow groups to get $ for their organizations

for advance sales; host trip for winners• Post thanks to people/groups; they’ll repost

saffire events - maximizing your mobile marketing webinar

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