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Page 1: Safety First Quality First AASTHA EXPORTS · Aastha Exports since its inception in the year 2000 has already become a well-known & established name in the Indian market. An offshoot
Page 2: Safety First Quality First AASTHA EXPORTS · Aastha Exports since its inception in the year 2000 has already become a well-known & established name in the Indian market. An offshoot
Page 3: Safety First Quality First AASTHA EXPORTS · Aastha Exports since its inception in the year 2000 has already become a well-known & established name in the Indian market. An offshoot
Page 4: Safety First Quality First AASTHA EXPORTS · Aastha Exports since its inception in the year 2000 has already become a well-known & established name in the Indian market. An offshoot
Page 5: Safety First Quality First AASTHA EXPORTS · Aastha Exports since its inception in the year 2000 has already become a well-known & established name in the Indian market. An offshoot
Page 6: Safety First Quality First AASTHA EXPORTS · Aastha Exports since its inception in the year 2000 has already become a well-known & established name in the Indian market. An offshoot
Page 7: Safety First Quality First AASTHA EXPORTS · Aastha Exports since its inception in the year 2000 has already become a well-known & established name in the Indian market. An offshoot
Page 8: Safety First Quality First AASTHA EXPORTS · Aastha Exports since its inception in the year 2000 has already become a well-known & established name in the Indian market. An offshoot
Page 9: Safety First Quality First AASTHA EXPORTS · Aastha Exports since its inception in the year 2000 has already become a well-known & established name in the Indian market. An offshoot
Page 10: Safety First Quality First AASTHA EXPORTS · Aastha Exports since its inception in the year 2000 has already become a well-known & established name in the Indian market. An offshoot
Page 11: Safety First Quality First AASTHA EXPORTS · Aastha Exports since its inception in the year 2000 has already become a well-known & established name in the Indian market. An offshoot

1

Domestic�Ladders:�

The ladder is a piece of climbing equipment that would help it’s user reach and work at a certain height.

At FIRMA’S, there is a wide variety of ladders which we deal in and could be broadly categorized into

two categories:

• DOMESTIC

• INDUSTRIAL

Let’s start by introducing to you the first ladder category

Domestic�or�Household�Ladders:��In this category, we have ladders that are small, that an aesthetic appeal, and are very efficient

as well as lightweight. These ladders are normally used in domestic household for daily chores

such as cleaning and organization of the house.

These are low cost, fast moving products as they cater to the market which won’t require it for

heavy duty use and thus would likely choose a product that is small, safe, efficient and cost

effective.

The products that are used in the domestic category are:

• TITAN X

• STEP STOOL

• REVOLUTION

• 1500

• P1500

The following pages will have a detailed outline of the features of each product mentioned above along

with its technical details.

Page 12: Safety First Quality First AASTHA EXPORTS · Aastha Exports since its inception in the year 2000 has already become a well-known & established name in the Indian market. An offshoot

2

TITAN X The Titan X was our pioneering product in the ladders segment and was the first product that launched

under the brand FIRMA’S. Titan X has a history of being well reviewed by

customers who have used it and has been one of the fastest selling ladders

till date.

The reason for this success is the way the Titan X is presented to the

customers by our sales coordinates. To help you understand this better, we

have divided the anatomy of the product and its sales pitch in three distinct

ways:

• Technical Details

• Features

FEATURES

• Lightweight: It is a lightweight ladder that is an ideal choice for around-the-house use. Its weight

proves to be an advantage as the Titan X can be moved around at any time without any difficulty.

• Rubber Stoppers: The rubber stoppers of the Titan X add the extra level of safety as it provides friction

between the legs and the surface on which the Titan X is standing on.

• Slip-Resistant Platforms: These aluminum platforms are specially designed with extra ridges on them

to provide a stronger and controlled surface to stand upon. This makes the customer more relaxed in

working at the heights without having to think about his safety.

• Design: The Titan X has a sleek and slim design that helps in saving space, while being efficient and

having good design.

TECHNICAL DETAILS

Page 13: Safety First Quality First AASTHA EXPORTS · Aastha Exports since its inception in the year 2000 has already become a well-known & established name in the Indian market. An offshoot

3

STEP STOOL The Step Stool is a small stool with a slip resistant rubber base, under which are spherical wheels that

help in easy transportation. The step stool is a product that is most commonly used as a common house

tool, but what sets it apart is the ease of transportation.

FEATURES • Easy transportation: The biggest USP of the step stool is the ease of transportation. With its spherical

castor wheels, the step stool can easily be moved by just kicking it, lifting is not even required.

• Platform Ridges: The platform on the step stool has ridges crafted at a particular angle in order to

ensure a strong grip while in use and prevents any loss of balance, making the product extremely safe.

Page 14: Safety First Quality First AASTHA EXPORTS · Aastha Exports since its inception in the year 2000 has already become a well-known & established name in the Indian market. An offshoot

4

REVOLUTION

FEATURES

• Rubber Stoppers: The rubber stoppers of the Revolution add the extra

level of safety as it provides friction between the legs and the surface on which

the Titan X is standing on.

• Slip-Resistant Platforms: These aluminum platforms are specially designed with extra ridges on them

to provide a stronger and controlled surface to stand upon. This makes the customer more relaxed in

working at the heights without having to think about his safety.

• Design: The Revolution has a robust design to ensure durability and a very easy climbing experience

with ample space for climbing and storing of tools

• Transportation: The wheels at the back of the Revolution make it easily transportable, without lifting it.

Its handle makes it move around like you are dragging a suitcase and thus easier to use.

TECHNICAL DETAILS:

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5

1500 SERIES FEATURES

Spill proof paint shelf with rag rack holds a gallon paint and

can automatically closes with the ladder

Unique H spreader with hand grip on 4’, 5’ and 6’ for easy one-

handed carry and close

Full set of rear horizontal spaced one per foot

Braces on top and bottom steps

Double riveted slip resistant steps

TECHNICAL DETAILS:

Page 16: Safety First Quality First AASTHA EXPORTS · Aastha Exports since its inception in the year 2000 has already become a well-known & established name in the Indian market. An offshoot

6

P1500 SERIES:

FEATURES Shoulder bold and lock run nut on top hinge

Large platform provides secure and comfortable work area

Safety guard rails

Full set of extra strength rear horizontals are knee braced and

spaced one per foot

Braces on top and bottom steps

Double riveted slip resistant steps

TECHNICAL DETAILS

Page 17: Safety First Quality First AASTHA EXPORTS · Aastha Exports since its inception in the year 2000 has already become a well-known & established name in the Indian market. An offshoot
Page 18: Safety First Quality First AASTHA EXPORTS · Aastha Exports since its inception in the year 2000 has already become a well-known & established name in the Indian market. An offshoot
Page 19: Safety First Quality First AASTHA EXPORTS · Aastha Exports since its inception in the year 2000 has already become a well-known & established name in the Indian market. An offshoot
Page 20: Safety First Quality First AASTHA EXPORTS · Aastha Exports since its inception in the year 2000 has already become a well-known & established name in the Indian market. An offshoot
Page 21: Safety First Quality First AASTHA EXPORTS · Aastha Exports since its inception in the year 2000 has already become a well-known & established name in the Indian market. An offshoot
Page 22: Safety First Quality First AASTHA EXPORTS · Aastha Exports since its inception in the year 2000 has already become a well-known & established name in the Indian market. An offshoot
Page 23: Safety First Quality First AASTHA EXPORTS · Aastha Exports since its inception in the year 2000 has already become a well-known & established name in the Indian market. An offshoot
Page 24: Safety First Quality First AASTHA EXPORTS · Aastha Exports since its inception in the year 2000 has already become a well-known & established name in the Indian market. An offshoot
Page 25: Safety First Quality First AASTHA EXPORTS · Aastha Exports since its inception in the year 2000 has already become a well-known & established name in the Indian market. An offshoot
Page 26: Safety First Quality First AASTHA EXPORTS · Aastha Exports since its inception in the year 2000 has already become a well-known & established name in the Indian market. An offshoot
Page 27: Safety First Quality First AASTHA EXPORTS · Aastha Exports since its inception in the year 2000 has already become a well-known & established name in the Indian market. An offshoot
Page 28: Safety First Quality First AASTHA EXPORTS · Aastha Exports since its inception in the year 2000 has already become a well-known & established name in the Indian market. An offshoot
Page 29: Safety First Quality First AASTHA EXPORTS · Aastha Exports since its inception in the year 2000 has already become a well-known & established name in the Indian market. An offshoot
Page 30: Safety First Quality First AASTHA EXPORTS · Aastha Exports since its inception in the year 2000 has already become a well-known & established name in the Indian market. An offshoot
Page 31: Safety First Quality First AASTHA EXPORTS · Aastha Exports since its inception in the year 2000 has already become a well-known & established name in the Indian market. An offshoot
Page 32: Safety First Quality First AASTHA EXPORTS · Aastha Exports since its inception in the year 2000 has already become a well-known & established name in the Indian market. An offshoot
Page 33: Safety First Quality First AASTHA EXPORTS · Aastha Exports since its inception in the year 2000 has already become a well-known & established name in the Indian market. An offshoot