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SAFETY COMMUNICATION IN AN ERA OF INFORMATION OVERLOAD SAFETY COMMUNICATION IN AN ERA OF INFORMATION

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Page 1: SAFETY COMMUNICATION IN AN ERA OF INFORMATION Communication in an Era of Information Overload by...safety communication in an era of information overload aviation communication often

SAFETY COMMUNICATION IN AN ERA OF INFORMATION OVERLOAD

SAFETY COMMUNICATION

IN AN ERA OF INFORMATION OVERLOAD

Page 2: SAFETY COMMUNICATION IN AN ERA OF INFORMATION Communication in an Era of Information Overload by...safety communication in an era of information overload aviation communication often

SAFETY COMMUNICATION IN AN ERA OF INFORMATION OVERLOAD

Advertisements are now

so numerous that they

are very negligently

perused, and it is

therefore become

necessary to gain

attention by

magnificence of

promises, and by

eloquence sometimes

sublime and sometime

pathetic.

Dr. Johnson 1759

Page 3: SAFETY COMMUNICATION IN AN ERA OF INFORMATION Communication in an Era of Information Overload by...safety communication in an era of information overload aviation communication often

SAFETY COMMUNICATION IN AN ERA OF INFORMATION OVERLOAD

Effective safety

communication Content

Channel

Page 4: SAFETY COMMUNICATION IN AN ERA OF INFORMATION Communication in an Era of Information Overload by...safety communication in an era of information overload aviation communication often

SAFETY COMMUNICATION IN AN ERA OF INFORMATION OVERLOAD

Content

Old model ‘preaching’

One-way communication

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SAFETY COMMUNICATION IN AN ERA OF INFORMATION OVERLOAD

Aviation communication often poor

MELBOURNE FIR (YMMM) C1193/11 REVIEW C6130/10 TEMPO DISCRETE AREA BCST FREQ 127.8 ESTABLISHED IN LAKE EYRE REGION WI THE BOUNDARIES OF STRAIGHT LINES JOINING S27 30.0 E136 00.0 TO S27 30.0 E139 00.0 TO S30 00.0 E139 00.0 TO S30 00.0 E136 00.0 TO S27 30.0 E136 00.0 TO ASSIST IN SEPARATION FM OTHER ACFT PILOTS ENTERING AND OPR WI THE DESIGNATED AIRSPACE MUST BCST THE FOLLOWING ON THE BCST FREQ; 1.ACFT CALLSIGN 2.ACFT PSN 3.ACFT LVL 4.PILOTS INTENTIONS IN RELATION TO FLIGHT PILOTS OPR AT AD WI THE DESIGNATED AIRSPACE MUST MAKE BCST AS APPLICABLE TO NON TOWERED AD IN CLASS G AIRSPACE AS SPECIFIED IN AIP ON DISCRETE AREA BCST FREQ. THE DISCRETE BCST AREA INCLUDES LAKE EYRE NORTH, LAKE EYRE SOUTH, MARREE (YMRE) AND WILLIAM CREEK (YWMC) SFC TO 5000FT AMSL FROM 02 232341 TO 11 281130

Page 6: SAFETY COMMUNICATION IN AN ERA OF INFORMATION Communication in an Era of Information Overload by...safety communication in an era of information overload aviation communication often

SAFETY COMMUNICATION IN AN ERA OF INFORMATION OVERLOAD

Everything

should be made

as simple as

possible, but

not simpler

Albert Einstein

Page 7: SAFETY COMMUNICATION IN AN ERA OF INFORMATION Communication in an Era of Information Overload by...safety communication in an era of information overload aviation communication often

SAFETY COMMUNICATION IN AN ERA OF INFORMATION OVERLOAD

The danger of

bureaucratic language

Fire warning Black Saturday Feb 2009

Even though the fire is not currently posing a threat, the communities of Kinglake West (4), Kinglake (38), Pheasant Creek, Panton Hill, Smiths Gully, Christmas Hills need to be aware that the activity in the area has increased and has the potential to impact directly.

Black Friday 1939

‘Blown by wind of great force’ ‘balls of crackling fire’

‘consuming with a roaring explosive noise all that they

touched’ ‘Great pieces of burning bark … setting in

raging flame regions not yet reached by the fires’

IMAGE © Peter Brown | Black Saturday fire

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SAFETY COMMUNICATION IN AN ERA OF INFORMATION OVERLOAD

Flight Safety Australia

then now

Page 9: SAFETY COMMUNICATION IN AN ERA OF INFORMATION Communication in an Era of Information Overload by...safety communication in an era of information overload aviation communication often

SAFETY COMMUNICATION IN AN ERA OF INFORMATION OVERLOAD

Channel

• Increasingly, two-way

communication

• Delivery via

multiple platforms

Page 10: SAFETY COMMUNICATION IN AN ERA OF INFORMATION Communication in an Era of Information Overload by...safety communication in an era of information overload aviation communication often

SAFETY COMMUNICATION IN AN ERA OF INFORMATION OVERLOAD

Impact of social media

• Twitter, Facebook,

YouTube, blogs (FSA)

• Integration of channels

Page 11: SAFETY COMMUNICATION IN AN ERA OF INFORMATION Communication in an Era of Information Overload by...safety communication in an era of information overload aviation communication often

SAFETY COMMUNICATION IN AN ERA OF INFORMATION OVERLOAD

flightsafetyaustralia.com

Page 12: SAFETY COMMUNICATION IN AN ERA OF INFORMATION Communication in an Era of Information Overload by...safety communication in an era of information overload aviation communication often

SAFETY COMMUNICATION IN AN ERA OF INFORMATION OVERLOAD

New channels,

new opportunities

• Aviation audience, pilots,

ATC and engineers

• Visual, spatial orientation

SAFETY COMMUNICATION IN AN ERA OF INFORMATION OVERLOAD

Page 13: SAFETY COMMUNICATION IN AN ERA OF INFORMATION Communication in an Era of Information Overload by...safety communication in an era of information overload aviation communication often

SAFETY COMMUNICATION IN AN ERA OF INFORMATION OVERLOAD

Page 14: SAFETY COMMUNICATION IN AN ERA OF INFORMATION Communication in an Era of Information Overload by...safety communication in an era of information overload aviation communication often

SAFETY COMMUNICATION IN AN ERA OF INFORMATION OVERLOAD

OnTrack

ontrack.casa.gov.au

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SAFETY COMMUNICATION IN AN ERA OF INFORMATION OVERLOAD

Dangerous goods campaign

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SAFETY COMMUNICATION IN AN ERA OF INFORMATION OVERLOAD

Questions?


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