iCow Impact SummaryJan 2014

Green Dreams TECH Ltd

Impact assessment of 51 farmers using various products on the iCow

platformGroup 1 Mashauri Cow users (11)

Group 2 Multiple Product users (15)Group 3 Random selection (15)

Group 4 Mashauri Kienyeji Users (10)

Methodology: Phone survey by Green Dreams TECH customer care agents to randomly selected numbers from each

user groups

Bom

et

Elge

yo M

arak

wet

Keric

hoKi

sii

Mac

hako

s

Mom

basa

Nakur

u

Narok

Nyeri

Tran

s Nzo

ia

Vihi

ga012345678

County Representation (21)

79

19

%

MaleFemale

None 1 cow 2 cow 3 cow 4 cow 5 cow 6 cow 7 cow0

2

4

6

8

10

12

14

Number of cows per farmer

25.4 % don’t own cows

None 1+ 2+ 5+ 10+ 15+ 20+ 30+ 40+ 50+0

2

4

6

8

10

12

14

16

Numbers of chickens per farmers

30% don’t own chickens

Nbi S

how

Flie

r

Post

er

Newsp

aper

Shuj

azz

Bill

boar

dTO

F

Kid

subs

crib

ed

Cant r

ecal

l

Safcom

SMSW

OM

Inoo

ro

Kam

eme

Eges

aKa

ss TV0

5

10

15

20

25

Intro to iCowFa

rmer

s

02040

Learnings

Mark

ets

Farm

man

agement

late heat

AI are fa

r

Disease

s

Wate

r shorta

ge

Poisonous p

lants

Housing

Feed Iss

ues

Milk

prices

lack o

f finan

ce

Poor bro

oding

Lack

of info/kn

owledge

Milk

Yields0

102030

Challenges

Nothi

ng

Inc Kno

wle

dge

Health

y an

imal

s

Incr

ease

d Milk

Inc Vac

cina

tion

Reduc

ed ti

cks by

spr

ayin

g

Reduc

ed d

iseas

es

Reduc

ed cos

ts

Reduc

e he

at ti

me

pres

erve

s fo

dder

Will

sta

rt da

iry

Will

sta

rt po

ulltr

y

Impr

oved

hyg

iene

Impr

oved

Pou

ltry

Star

ted

poul

try

Vaccina

ting

Bette

r fee

ding

free

rang

e ch

icken

s0

20

40

60

80

100

120

Impact %

31 % of total have milk increases since using iCow

42% of those who have cows saw a milk increase

0.5lt 1lt 2lt 3lt 3.5lt 4lt 5lt0

1

2

3

4

5

6

7

8

Milk Increase over 29 cows

1lt 2lt 2.5lt 3lt 3.5lt 4lt 5lt 6lt 6.5lt 7lt 8lt0

0.5

1

1.5

2

2.5

3

3.5

Increased milk yields per homestead (31% of total)

Milk Yield Increase Lts

Former Current Increase % Increase

Farmer 1 Cow 1 7 12 5 71

Cow 2 7 10 3 43

Farmer 2 Cow 1 5.5 9 3.5 64

Cow 2 5 8 3 60

Group 1 Mashauri Cow Users

Yield Increase Lts

Daily Income KES

Monthly Income KES

Farmer 1 Cow 1 5 225 6750Cow 2 3 135 4050

Farmer 2 Cow 1 3.5 157.5 4725Cow 2 3 135 4050

Group 1 Mashauri Cow Users

Milk Yield Increase Former Current Increase % Increase

Farmer 1 Cow 1 8 10 2 25

Farmer 2 Cow 1 3 7 4 133

Farmer 3 Cow 1 6 7 1 17

Farmer 4 Cow 1 2 5 3 150

Cow 2 5 10 5 100

Farmer 5 Cow 1 6 9 3 50

Cow 2 5 7 2 40

Farmer 6 Cow 1 7 10 3 43

Cow 2 10 12 2 20

Group 2 Multiple Product Users

Income increase

Yield Inc Lts Daily Inc KES Monthly Income KES

Farmer 1 Cow 1 2 90 2700

Farmer 2 Cow 1 4 180 5400

Farmer 3 Cow 1 1 45 1350

Farmer 4 Cow 1 2 90 2700

Cow 2 5 225 6750

Farmer 5 Cow 1 3 135 4050

Cow 2 2 90 2700

Farmer 6 Cow 1 3 135 4050

Cow 2 2 90 2700

Group 2 Multiple Product Users

Milk Yield Inc Former Current Increase % Increase

Farmer 1 Cow 1 4 6 2 50

Cow 2 4 5 1 25

Cow 3 4 5 1 25

Farmer 2 Cow 1 4 7 3 75

Farmer 3 Cow 1 3 5 2 67

Farmer 4 Cow 1 1.5 2 0.5 33

Cow 2 1.5 2 0.5 33

Cow 3 0.5 1 0.5 100

Cow 4 0.5 1 0.5 100

Cow 5 0.5 1 0.5 100

Farmer 5 Cow 1 3 4 1 33

Cow 2 3 4 1 33

Cow 3 3 4 1 33

Farmer 6 Cow 1 6 7 1 17

Group 3 Random Users

Income increase

Yield Inc Lts Daily Inc KES Monthly Income KES

Farmer 1 Cow 1 2 90 2700Cow 2 1 45 1350Cow 3 1 45 1350

Farmer 2 Cow 1 3 135 4050Farmer 3 Cow 1 2 90 2700Farmer 4 Cow 1 0.5 22.5 675

Cow 2 0.5 22.5 675Cow 3 0.5 22.5 675Cow 4 0.5 22.5 675Cow 5 0.5 22.5 675

Farmer 5 Cow 1 1 45 1350Cow 2 1 45 1350Cow 3 3 135 4050

Farmer 6 Cow 1 2 90 2700

Group 3 Random Users

Milk Yield Increase Lts

Former Current Increase % Increase

Farmer 1 Cow 1 1 3 2 200

Farmer 2 Cow 1 4 6 2 50

Income increase

Yield Inc Lts Daily Inc KES Monthly Income KES

Farmer 1 Cow 1 2 90 2700

Farmer 2 Cow 1 2 90 2700

Group 4 Mashauri Kienyeji Users

Farmer Name: Khalifa; County: Mombasa; Subscriptions: Mashauri Cow & Mashauari Kienyeji Duration on iCow : 210 daysKhalifa has 1 cow and 1 calf. On joining iCow he built a good shed for his cow and changed the way he looked after her due to his increased knowledge on vaccinations, diseases, feeding and hygiene. The cow used to produce 4lt but now produces 6 lts and both she and the calf look very healthy. Later he built better housing for his 10 kienyeji chickens and now plans to increase the number to meet the demand of eggs in his area.

Farmer Name: Thuo; County:Kiambu; Duration on iCow: 2.5 years; Learned about iCow: Brookside Breeders Show Nairobi; Subscriptions; Mashauri CowStory: Thuo has 4 cows and 4 calves. Since joining iCow and implementing his new knowledge he is farming more seriously and has seen big changes in his yields as well as animal health. One cow now produces 31 lts of milk compared to 15 lts before using iCow. His passion in farming has grown he says due to iCow and he has learned many things including fodder production, hygiene and disease control helping him manage the challenges of feed shortage and mastitis. He is also keeping records and sells his milk to brokers for KES 45.00 per litre.  He intends to ear tag his cows and taking up pig farming and looks forward to when we will include pig content on the iCow platform.

Farmer Nicholas; County: Kericho; Subscriptions: Mashauri CowDuration on iCow: 118 days Learned about iCow: Safaricom SMSNicholas has 1 cow and has increased knowledge in areas of feeding, disease prevention and vaccinations. He has started spraying his cow weekly rather than inconsistently and is vaccinating as a preventative rather than due to an emergency. His cow was in poor condition and had not come on heat for 9 months but 2 months after following iCow she came on heat and has been inseminated.

Farmer: Paul; County: NarokSubscriptions:Mashauri Cow & Mashauri KienyejiDuration on Cow:120 daysLearned of iCow: Kass FmJoined because he wanted to be educated. A few weeks after joining he purchased 15 chickens. He depends on iCow to guide him in his production.

Moo