1

Sadleirs Brand Style Guide

Vehicle & Container Livery

Edition 02: May 2011©Tangelo Creative 2011

2Contents

Introduction 3

PART ONE USE OF BRANDMARK AND TAGLINE 4

Colours 5Brandmark Dimensions 6Clear Space 7Alignment 8Tagline Positioning 9Website Positioning 10

PART TWO POSITIONING OF BRANDMARK 11

Delivery Van: Iveco Ecodaily 12Small Truck 13Medium Truck 14Large Truck 15B Double Combination Trailer 16ISO Tank & TU Containers 17Rail Car 18Auxiliary Vehicles 19

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3Introduction

The Sadleirs’ brand is an asset of growing importance and value; one that we can be justifiably proud of, and one that is worthy of protection and further promotion. It’s to this end that this document has been prepared. Our aim is to ensure that every visual element of the Sadleirs experience is presented and delivered, by staff and suppliers alike, with as much consistency and ease as possible.

This guide covers the utilisation and application of our brandmark to vehicles and shipping containers. Part one is designed to aid fleet management and signwriters to select the correct brandmark and components for fleet vehicles and containers. Part two is designed to aid correct positioning of the company's brandmark on fleet vehicles and containers.

In order to present a consistent and professional ‘image’ it is vital that this guide is followed explicitly by staff and suppliers. Format, sizing and application must not be varied under any circumstances.

Should you require further information that is not listed in this document please contact:

Sadleirs LogisticsT. 08 9333 2444E. perth@sadleirs.com.au

Sadleirs Global LogisticsT. +61 8 9477 0999E. intl@sadleirs.com.au

www.sadleirs.com.au

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4

PART ONE

Use of Brandmarkand Tagline

5Colours

Pantone® Coated (c) PMS 342 c PMS 376 c PMS 108 c PMS 429 c PMS Process White Black c

CMYK Coated (Pantone® PC)* c 100 c 53 c 0 c 21 c 0 - m 9 m 0 m 6 m 11 M 0 - y 66 y 96 y 95 y 9 y 0 - k 41 k 0 k 0 k 22 k 100 -

Pantone® Coated (u) PMS 342 u PMS 382 u PMS 108 u PMS 428 u PMS Process White Black u

CMYK Uncoated (Pantone® UP)* c 96 c 32 c 0 c 38 c 0 - m 7 m 0 m 6 m 22 M 0 -

y 80 y 82 y 95 y 22 y 0 - k 33 k 0 k 0 k 3 k 100 -

Vinyl Avery 900 Supercast Arlon Calon II Avery 900 Supercast Arlon Calon II Avery 900 Supercast Avery 900 Supercast Green 91582A Kiwi 79 Bright Yellow 928 Dove Grey 28 Black 901 White 900 (Studio Colour)

Paint (Automotive) PPG NC97 PPG 1C016 PPG X431 PPG KJ26 PPG 00070 PPG SA Curtain White

*All CMYK colour breakdowns are taken from Pantone’s Colour Bridge© books.

6Brandmark Dimensions

Brandmark standard sizes

Sadleirs logistic brandmark is used in a series of standard sizes for vehicle livery. The specifications below will assist you in selecting the correct brandmark panel.

Where the green background is not used, remove from the artwork and proceed with size of the remaining logo.

Size 446mm x 200mm. Usage:• VehiclecrabsSize 600mm x 270mm. Usage:• Cabdoorsofallvehicles

Size 631mm x 284mm. Usage:• Vanmountedwinddefectors• Reardoorsofvans• Forklift• Sideloaders• Containerliftersides

Size 850mm x 383mm. Usage:• Reartruckdoors• Containerlifterrear

Size 1100mm x 495mm. Usage:• IvecoEcodailysides• Cabtopwinddefectors

Size 2043mm x 920mm. Usage:• ISOtankcontainers

Size 2450mm x 920mm. Usage: • Railcars

This size is an exception to the rule in proportions (wider than usual) as it has been predefined.

Size 3760mm x 1695mm. Usage:• Tautlinersforsmall,medium

and large trucks• TUcontainers

A

B

C

E

D

A1

B

C

E

D

F

G

F

G

A2

7Clear Space

To maximise the visual impact and legibility of the logo a minimum clear space of "x" should be preserved.

Dark Green Background

"x" is equal to 1.5 times the height of the "s" of "sadleirs".

Lime Green Background

"x" is equal to the height of the "d" of "sadleirs".

Height = x

width= x

Height = x

width= x

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Alignment

Where possible the logo should sit at the front of the vehicle, behind the cab.

When this is not possible, for example on smaller vehicles, the logo should be centered.

Alignment

It's who we are that counts

It's who we are that counts

9Tagline Positioning

Tagline

The tagline should only be on the side of vehicles specified in this guide.

If the text needs to go onto two lines, it must break after the word 'are':

It's who we arethat counts

The font is Helvetica Neue 45 Light in sentence case.

White lettering.

Rear Iveco Dailyvan door text (tagline broken into 2 sentences)373mm x 113mm or 165pt with 198pt leading

Rear truck door text(tagline broken into 2 sentences)514mm x 157mm or 227pt with 272pt leading

Van sides928mm x 59mm or 230pt

Truck sides (used on medium and large trucks only)3126mm x 282mm or 764pt

It's who we are that counts

It's who we are that counts

It's who we are that counts

How Tagline is used on Truck sides (medium and large)

T1

T3

T1

T2

T4

It's who we are that counts T4

T3

It's who we are that counts

T2

T4

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www.sadleirs.com.au

Website

The website should only appear on the rear of vehicles specified in this guide.

It must never be broken into two sentences.

The font is Helvetica Neue 65 Medium in sentence case.

Lime Green lettering.

To be positioned left aligned to the "s" under the tagline.

Rear door of all vans 529mm x 39mm or 153pt

W1

Height = x

Spacing (example above is from rear door of trucks)

W1

Website Positioning

www.sadleirs.com.au W2

Rear door of all trucks 721mm x 53mm or 209pt

W2

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PART TWO

Positioning of Brandmark

12

It's who we are that counts

Delivery Van: Iveco Ecodaily

Automotive PaintPPG NC97

Cab top

Van sides

Tagline

www.sadleirs.com.au

It's who we are that counts

Delivery Van

Internal length (3000mm - 4560mm depending on model)

Internal height 2067mm

Van rear

T1

T3

T1

TaglineT3

D

B B

D

B

B

W1

WebsiteW1

Van doorA2

A2

13Small Truck

Taut Liner

4.5m x 2.53m (4500mm x 2530mm)

Cab door

Truck side

Cab top

Website

Tagline

G

T2

W2

DD

A2

A2

G

D

T2

W2

Rear doorC

It's who we are that counts

www.sadleirs.com.au

C

14Medium Truck

2780mm

Taut Liner

8.8m x 2.53m (8800mm x 2530mm)

x

x

x

x

It's who we are that counts

Cab door

Truck side

Tagline

It's who we are that counts

Tagline

Website

G

T4

T2

DD

A2

W2

A2

G

T4

Rear truck doorC

Cab topD

T2

W2

C

It's who we are that counts

www.sadleirs.com.au

15Large Truck

It's who we are that counts

G

T4

A2

Taut Liner

13.7m x 2.53m (13,700mm x 2530mm)

Cab door

Truck side

Tagline

Rear truck door

Cab Top

Tagline

Website

A2

G

T4

D

C

T2

W2

T2

W2

D C

It's who we are that counts

www.sadleirs.com.au

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T2

W2

D C

It's who we are that counts

www.sadleirs.com.au

It's who we are that counts It's who we are that counts

G T4G T4

B Double Combination Trailer

(20ft) 6.10m x 2.53m (6100mm x 2530mm)(40ft) 12.19m x 2.53m (12,192mm x 2530mm)

Cab door

Truck side

Tagline

Rear truck door

Cab Top

Tagline

Website

A2

G

T4

D

C

T2

W2

A2

17ISO Tank & TU Containers

ISO Tank20ft x 2.5m (6100mm x 2500mm)

20ft Container20ft x 2.5m (6100mm x 2500mm)

40ft Container 40ft x 2.5m (12,192mm x 2500mm)

48ft Rail Container 48ft x 2.5m (14,630mm x 2500mm)

G

G

G

G

G

G

Container side

Container side

Container side

E

Tank sideE

18Rail Car

60ft Rail Car 60ft x 2.5m (18,290mm x 2500mm)

F

F Rail car side

19Auxiliary Vehicles

Small Fork Lift

Side door

Rear

Vehicle Crab

Side door

Rear

B

A1

B

A1

A1

A1

B

B

20Auxiliary Vehicles

Container lifter

Side door

Rear

B

C

B

C

Sadleirs LogisticsT. 08 9333 2444E. perth@sadleirs.com.au

Sadleirs Global LogisticsT. +61 8 9477 0999E. intl@sadleirs.com.au

www.sadleirs.com.au

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