sacac 2013 signed sealed delivered
DESCRIPTION
Birmingham-Southern College and TargetX Campus Visit Accepted Student Campus Visit Presentation - SACAC 2013 Memphis, TNTRANSCRIPT
Sheri SalmonJennifer WatersSydney Hawk
Jeff Kallay
Session BMonday, April 22, 2013
Download Session Slides PDF at www.slideshare.net/targetx
Signed, Sealed, DELIVERED...I’m Yours!
The Importance of Perfecting Your Closer Event
CAMPUS VISITS PROGAMS
Jeff Kallay TargetX
The Importance of Perfecting Your Closer EventI’m Yours!
Signed, Sealed, DELIVERED...
2012 TargetX Xpert Summit
CAMPUS VISITS PROGAMSWorked with campuses!250
Jeff Kallay TargetX
The Importance of Perfecting Your Closer EventI’m Yours!
Signed, Sealed, DELIVERED...
CAMPUS VISITS PROGAMS
DOES YOUR CAMPUS VISIT CONNECT WITH BEST FIT STUDENTS?
Brands are mirrorsWe based.purchase
upon conforming
self imageJeff Kallay
TargetXThe Importance of Perfecting Your Closer Event
I’m Yours!Signed, Sealed, DELIVERED...
.
CAMPUS VISITS PROGAMS
“I visited campus and it felt right!”
Jeff Kallay TargetX
The Importance of Perfecting Your Closer EventI’m Yours!
Signed, Sealed, DELIVERED...
CAMPUS VISITS PROGAMS
Jeff Kallay TargetX
The Importance of Perfecting Your Closer EventI’m Yours!
Signed, Sealed, DELIVERED...
CAMPUS VISITS PROGAMSOur passion to help campus visits be:
AuthenticEngaging
MemorableJeff Kallay
TargetXThe Importance of Perfecting Your Closer Event
I’m Yours!Signed, Sealed, DELIVERED...
CAMPUS VISITS PROGAMSMost influencial information in application process
Arts & Science Group Student Poll
Campus Visit 65%
Parents/Family Members 39%
Current Students/Graduates 33%
Website 26%
Printed Materials 25%
Guidance Counselor 24%
Admissions Staff 24%
Jeff Kallay TargetX
The Importance of Perfecting Your Closer EventI’m Yours!
Signed, Sealed, DELIVERED...
CAMPUS VISITS PROGAMS
Eduventures survey of 7,867 high school juniors and seniors reprorted in The Chronicle of Higher Education
Use the web most heavily in researching colleges84%
71% Say the campus visit is
the most trusted source of information
Jeff Kallay TargetX
The Importance of Perfecting Your Closer EventI’m Yours!
Signed, Sealed, DELIVERED...
CAMPUS VISITS PROGAMS
Noel Levitz
Jeff Kallay TargetX
The Importance of Perfecting Your Closer EventI’m Yours!
Signed, Sealed, DELIVERED...
CAMPUS VISITS PROGAMS
Jeff Kallay TargetX
The Importance of Perfecting Your Closer EventI’m Yours!
Signed, Sealed, DELIVERED...
CAMPUS VISITS PROGAMS
But most college tour scripts are numbingly similar, and information is not really the point. Students and their families are looking for the ineffable moment when, through some alchemy of atmosphere, setting or vibe, they suddenly know this is the place for them.
Read the LA Times ArticleRead the LA Times ArticleRead the LA Times ArticleRead the LA Times Article
Read the LA Times Article
Jeff Kallay TargetX
The Importance of Perfecting Your Closer EventI’m Yours!
Signed, Sealed, DELIVERED...
CAMPUS VISITS PROGAMSHave a full time Campus Visit Director...
And, get them active @ www.civsa.org
Jeff Kallay TargetX
The Importance of Perfecting Your Closer EventI’m Yours!
Signed, Sealed, DELIVERED...
CAMPUS VISITS PROGAMS“It’s all about the experience!
Jeff Kallay TargetX
The Importance of Perfecting Your Closer EventI’m Yours!
Signed, Sealed, DELIVERED...
CAMPUS VISITS PROGAMSIntegration of the Four E’s / Experiences
Absorption
Immersion
Active Participation
Passive Participation
Education
Escape
Entertainment
Esthetic
Strategic Horizons, “The Experience Economy”
Jeff Kallay TargetX
The Importance of Perfecting Your Closer EventI’m Yours!
Signed, Sealed, DELIVERED...
CAMPUS VISITS PROGAMS“I visited and it felt right!” (But it better look good.)
“The study by the Association of Higher Education Facilities Officers sought to determine “the relative importance of an institution’s physical assets on a student’s choice of school,” so they surveyed about 16,000 students from 46 colleges.
More than half the respondents indicated that the “attractiveness of the campus” was essential or very important in their decision where to attend school. Students said that poorly maintained open spaces played a key role. And 50 percent either strongly agreed or agreed with the statement, “When I first saw the campus, I knew this was the right college for me.”
The Impact of Facilities on Recruitment and Retention of Students by David Cain, Ph.D. & Gary L. Reynolds, P.E.
Jeff Kallay TargetX
The Importance of Perfecting Your Closer EventI’m Yours!
Signed, Sealed, DELIVERED...
CAMPUS VISITS PROGAMS
That Connect with Best Fits Students
Fix your “P” basics!3 Parking
PlumbingPlace
Jeff Kallay TargetX
The Importance of Perfecting Your Closer EventI’m Yours!
Signed, Sealed, DELIVERED...
Fix your “P” basics! ParkingPlumbing
Place
3
Birmingham-Southern College Office of Admission
CAMPUS VISITS PROGAMS10 Tenets of “Experiences”1. Integrate Four E’s
2.Aesthetics/Esthetics3. Real and Authentic
4. Customization 5. Sensory Engagement
6. Emotional Engagement7. Anchored in Stories (not stats)
8. Signature Moment9. Themes
10. Mix in Memorabilia
Jeff Kallay TargetX
The Importance of Perfecting Your Closer EventI’m Yours!
Signed, Sealed, DELIVERED...
CAMPUS VISITS PROGAMS
Jeff Kallay TargetX
The Importance of Perfecting Your Closer EventI’m Yours!
Signed, Sealed, DELIVERED...
CAMPUS VISITS PROGAMS
Jeff Kallay TargetX
The Importance of Perfecting Your Closer EventI’m Yours!
Signed, Sealed, DELIVERED...
Read the Philadelphia Inquirer Article
CAMPUS VISITS PROGAMS
DOES YOUR CAMPUS VISIT CONNECT WITH BEST FIT STUDENTS?
Trend we’re noticing: many families are delaying
until after they’ve been
first visit
Jeff Kallay TargetX
The Importance of Perfecting Your Closer EventI’m Yours!
Signed, Sealed, DELIVERED...
accepted.
CAMPUS VISITS PROGAMS
DOES YOUR CAMPUS VISIT CONNECT WITH BEST FIT STUDENTS?
You are in control when they visit prior to them
but, they are in control when they visit
after you’ve
applying
Jeff Kallay TargetX
The Importance of Perfecting Your Closer EventI’m Yours!
Signed, Sealed, DELIVERED...
acceptedthem.
CAMPUS VISITS PROGAMS
DOES YOUR CAMPUS VISIT CONNECT WITH BEST FIT STUDENTS?
The
yield!
Jeff Kallay TargetX
The Importance of Perfecting Your Closer EventI’m Yours!
Signed, Sealed, DELIVERED...
campus visitis now all about
CAMPUS VISITS PROGAMS
Four year private national liberal arts collegeAffiliated with the United Methodist Church
1250 students on 192 “Hilltop” acresMember of the Colleges That Change Lives
Sheri SalmonBSC
The Importance of Perfecting Your Closer EventI’m Yours!
Signed, Sealed, DELIVERED...
CAMPUS VISITS PROGAMSThree Years Ago - A Public Relations Nightmare
Birmingham News Reported BSC would eliminate 29 facultyand 51 staff positions
BSC would close 5 academic programs
Then President of BSC resigns amidst the crisis and from pressure by faculty, staff and alumni
Decreased applicant pool
Myths about lack of scholarships
Drop in morale
Uncertain future
Lack of leadership
REALLY bad timing
A climate of overwhelming pressure
Huge drop in alumni support
Sheri SalmonBSC
The Importance of Perfecting Your Closer EventI’m Yours!
Signed, Sealed, DELIVERED...
CAMPUS VISITS PROGAMS
Sheri SalmonBSC
The Importance of Perfecting Your Closer EventI’m Yours!
Signed, Sealed, DELIVERED...
AlabamaWICHE Knocking at the College Door
CAMPUS VISITS PROGAMSHail Mary Spring ’11In the NFL, Eli Manning threw the most recent successful Hail Mary pass in January 2011 to beat the Green Bay Packers.
Senator Chuck Schumer criticized John McCain’s Vice Presidential pick, Sarah Palin, by calling it a Hail Mary pass.
Jennifer WatersBSC
The Importance of Perfecting Your Closer EventI’m Yours!
Signed, Sealed, DELIVERED...
CAMPUS VISITS PROGAMS
Jennifer WatersBSC
The Importance of Perfecting Your Closer EventI’m Yours!
Signed, Sealed, DELIVERED...
Connect Emotionally to Birmingham
Jennifer WatersBSC
The Importance of Perfecting Your Closer EventI’m Yours!
Signed, Sealed, DELIVERED...
Connect Emotionally to Birmingham
Connect Emotionally to Campus
Jennifer WatersBSC
The Importance of Perfecting Your Closer EventI’m Yours!
Signed, Sealed, DELIVERED...
Connect Emotionally to Faculty and Staff
Jennifer WatersBSC
The Importance of Perfecting Your Closer EventI’m Yours!
Signed, Sealed, DELIVERED...
Connect Emotionally to Faculty and Staff
Connect Emotionally to Current Students
Jennifer WatersBSC
The Importance of Perfecting Your Closer EventI’m Yours!
Signed, Sealed, DELIVERED...
Connect Emotionally to Faculty and Staff
Connect Emotionally to Current Students
Connect Emotionally to Each Other
Connect Emotionally to Each Other
Connect Emotionally to Each Other
Jennifer WatersBSC
The Importance of Perfecting Your Closer EventI’m Yours!
Signed, Sealed, DELIVERED...
Connect Emotionally to Faculty and Staff
Connect Emotionally to Current Students
Connect Emotionally to Each OtherSee Themselves Graduate from BSC
Jennifer WatersBSC
The Importance of Perfecting Your Closer EventI’m Yours!
Signed, Sealed, DELIVERED...
Sydney HawkBSC
The Importance of Perfecting Your Closer EventI’m Yours!
Signed, Sealed, DELIVERED...
march 6-7, 2011march 4-5, 2012
Connect Emotionally to Faculty and Staff
Connect Emotionally to Current Students
Connect Emotionally to Each Other
Sunday Check-in
Sydney HawkBSC
The Importance of Perfecting Your Closer EventI’m Yours!
Signed, Sealed, DELIVERED...
Jeff KallayHarvest Temple Christian School
Personalized Welcome
Sydney HawkBSC
The Importance of Perfecting Your Closer EventI’m Yours!
Signed, Sealed, DELIVERED...
Sydney HawkBSC
The Importance of Perfecting Your Closer EventI’m Yours!
Signed, Sealed, DELIVERED...
Connect Emotionally to Faculty and Staff
Connect Emotionally to Current Students
Connect Emotionally to Each OtherSee Themselves Graduate from BSC
Birmingham, Bowling & Bonding
Sydney HawkBSC
The Importance of Perfecting Your Closer EventI’m Yours!
Signed, Sealed, DELIVERED...
Connect Emotionally to Faculty and Staff
Connect Emotionally to Current Students
Connect Emotionally to Each OtherSee Themselves Graduate from BSC
Late Night Experience in “The Cafe”
Sydney HawkBSC
The Importance of Perfecting Your Closer EventI’m Yours!
Signed, Sealed, DELIVERED...
Connect Emotionally to Faculty and Staff
Connect Emotionally to Current StudentsOvernight in Freshmen Halls
Sydney HawkBSC
The Importance of Perfecting Your Closer EventI’m Yours!
Signed, Sealed, DELIVERED...
201176 Attend47 Enroll
and Select ‘Southern
201268 Attend45 Enroll
and Select ‘Southern
Sydney HawkBSC
The Importance of Perfecting Your Closer EventI’m Yours!
Signed, Sealed, DELIVERED...
201268 Attend
45 Deposit67% Enroll
and Select ‘Southern
Sydney HawkBSC
The Importance of Perfecting Your Closer EventI’m Yours!
Signed, Sealed, DELIVERED...
2013“The General”
President Charles “Chuck” C. Krulak
“The General”President Charles “Chuck” C. Krulak
201268 Attend
45 Deposit67% Enroll
and Select ‘Southern
Sydney HawkBSC
The Importance of Perfecting Your Closer EventI’m Yours!
Signed, Sealed, DELIVERED...
2013“The General”
President Charles “Chuck” C. Krulak
Photo fromThe Chronicle of Higher Education
201268 Attend
45 Deposit67% Enroll
and Select ‘Southern
Sydney HawkBSC
The Importance of Perfecting Your Closer EventI’m Yours!
Signed, Sealed, DELIVERED...
201268 Attend
45 Deposit67% Enroll
and Select ‘Southern
Sydney HawkBSC
The Importance of Perfecting Your Closer EventI’m Yours!
Signed, Sealed, DELIVERED...
201268 Attend
45 Deposit67% Enroll
and Select ‘Southern
Sydney HawkBSC
The Importance of Perfecting Your Closer EventI’m Yours!
Signed, Sealed, DELIVERED...
2013134 AttendOn Goal for
72% to Deposit
201268 Attend
45 Deposit67% Enroll
and Select ‘Southern
Sydney HawkBSC
The Importance of Perfecting Your Closer EventI’m Yours!
Signed, Sealed, DELIVERED...
2013134 AttendOn Goal for
72% to Deposit
Be Organized Generate Buy-In Close the Deal--Ask! Bring Them In
Download Session Slides PDF at www.slideshare.net/targetx
Signed, Sealed, DELIVERED...I’m Yours!
The Importance of Perfecting Your Closer Event
Jennifer Waters, Director of [email protected]
Sheri Salmon AVP for [email protected]
Sydney Hawk Asst Dir of [email protected]
205.226. 4696www.bsc.com
Download Session Slides PDF at www.slideshare.net/targetx
Signed, Sealed, DELIVERED...I’m Yours!
The Importance of Perfecting Your Closer Event
Jeff Kallay VP, [email protected]
877.715.7474www.targetx.com
Recruitment TechnologyEnterprise CRM for Recruitment, Retention and Advancement
Download Session Slides PDF at www.slideshare.net/targetx
Jeff Kallay VP, [email protected]
877.715.7474www.targetx.comwww.renderexperiences.com
TargetX Campus Visit Consulting is Becoming:
Sheri SalmonJennifer WatersSydney Hawk
Jeff Kallay
Signed, Sealed, DELIVERED...I’m Yours!
The Importance of Perfecting Your Closer Event
Download Session Slides PDF at www.slideshare.net/targetx